Let’s Get Together
CURRENTS Article A growing number of institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways—even encoding that outreach into a specific campaign goal.

Campaign Fatigue Syndrome
CURRENTS Article As more campuses conduct capital campaigns more often and for more money, campuses face challenges in keeping not just donors but staff members from getting burned out. This article examines how continuous campaigns contribute to staff fatigue and burnout and explores how staffers often, after a successful campaign, leave for another institution (to run another campaign); how staffers gain momentum when they are always in campaign mode; how can campuses keep staffers happy and motivated.

All in a Day's Work
CURRENTS Article Campaigns are part of campus life. This article presents a broad picture of a day in the life of an education institution campaign. It gathers details from campaigns at various institutions to create a broad portrait of a campaign as an enterprise and features a diversity of institution types, roles within the advancement office, campaign phases, and experiences--from the mundane and tedious to the exciting and momentous.

Peaks and Valleys
CURRENTS Article Can education institutions sustain big campaigns and everything that is involved with them? Reflecting on the University of Colorado's recent seven-year, $1 billion campaign, author Myrna Hall explores the proliferation of ambitious capital campaigns and the abundance of opportunities and obstacles they present.

Campaign Strategies: Revising the Blueprint
CURRENTS Article The vice president for development at the Georgia Institute of Technology describes how he and his staff brought structure to a campaign already under way, without interrupting its momentum. Tasks included setting up a prospect tracking system, hiring additional major gift staff, expanding the campaign committee, and setting departmental objectives within the agreed-upon campaign goal.

Campaign Strategies: Orchestrating a Harmonious Campaign
CURRENTS Article To coordinate a comprehensive campaign within a heavily decentralized organizational structure, University of Virginia officials developed a complex but flexible collaboration model that addressed the development needs of the institution’s 26 separate units. The central development office provided support and services at varying levels for the different units and worked to develop trust and respect.

Selection Savvy
CURRENTS Article For many campuses, campaign success means hiring a consultant. The article presents seven steps to take to find the right one: 1) collect background data on your institution; 2) compile a list of potential candidates for the consulting position; 3) draft and send out a request for information to the potential candidates; 4) narrow the candidate field; 5) draft and send out the request for proposals to the chosen firms; 6) evaluate the proposals and conduct in-person interviews; and 7) choose a consultant.