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Making Strides
CURRENTS Article
This article looks at how higher education institutions are working to keep their communications fresh and engaging through multiyear fundraising campaigns. It discusses how institutions are using websites and microsites, video, and traditional communication channels to engage and inform stakeholders and donors.
Weaving the Web into Your Campaign
CURRENTS Article
The director of annual giving at Northland College in Wisconsin presents the results of her research on the most effective techniques for fundraising campaign Web sites.
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