Seeing through a Donor's Eyes
Product This book helps fundraisers write well-reasoned, emotionally satisfying case statements to support all fundraising efforts, not just capital campaigns. The author says that fundraisers must get beyond an insider knowledge of their organizations and see through their donors' eyes in order to create effective fundraising materials.

Producing Persuasive Case Statements
Product This webinar looks at how to produce an effective capital campaign case statement. It offers tips on creating compelling prose, using data and sidebar elements and integrating the case statement with a website. It also discusses the pros and cons of using outside writers and designers. This multimedia file is a recording of a webinar originally presented Oct. 13, 2011.