Maximizing Alumni Relations in a Major Campaign
Podcast Hear Donna Arbide from the University of Miami talk about what campaign goals alumni relations offices should set and how they should be measured. Also, hear her discuss how playing a key role in a major campaign can bolster the position of the alumni relations office within advancement.

Campaigns: Effective Ways to Plan and Manage a Campaign
Product This webinar goes over basic information about campaigns, including the case for support, prospects and the feasibility study, leadership, campaign phases and characteristics of a successful campaign. This multimedia file is a recording of a webinar presented Jan. 17, 2013.

Keeping a Campaign Short and Sweet
Article In just six weeks last year, the Foundation for Santa Barbara City College raised $700,000 and grew its donor base by 35 percent.

Short and Very Sweet: Implementing a Six-Week Fundraising Campaign
Product During this webinar, the executive director of the Foundation for Santa Barbara City College talks about how the foundation created a wildly successful “Campaign for Student Success” in 2011, raising $700,000 in six weeks and growing the donor base by 35 percent. Participants hear how a small staff made this happen and how they grew their giving and donor base even more during the second year of the campaign. This multimedia file is a recording of a webinar presented Oct. 23, 2012.

The Next Phase
CURRENTS Article Whether through growth, reorganization, or makeshift strategies, a steadily increasing number of minority-serving institutions, particularly historically black colleges and universities and Hispanic-serving institutions, are starting their first campaigns. Institutions that already have their first campaign under their belt are shifting into a higher gear for the next.

CASE Campaign Report 2011_PDF file
Product The 16th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

CASE Campaign Report 2011
Product The 16th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

Scaling New Heights
CURRENTS Article Community colleges are seeking and raising previously unheard-of sums through major campaigns. Driven by the need to fill budget gaps caused by reduced public funding, these colleges also have strong leaders championing their fundraising cause and newfound confidence that they are worthy of investment.

Upward Bound
CURRENTS Article With the economy slowly mending, a number of colleges, universities, and independent schools are launching their biggest, longest-lasting, or first-ever campaigns. Campaigns that have recently launched are part of an evolution in which campaigns have become more donor-centric.

Then and Now
CURRENTS Article Scotland's University of Glasgow embarked upon an ambitious fundraising campaign during the midst of global recession. That was not in 2008, but in the 1870s. More than a century later, the university's experiences offer lessons on fundraising during a fiscal crisis.

CASE Campaign Report 2010_PDF
Product The 15th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

Successful Campaigns
Conference This conference will explore the benefits and core elements of successful campaigns, with particular attention paid to best practices and new strategies to address the challenges we face in today’s economic climate.

Donation Data
CURRENTS Article A chart shows the median campaign goals over time, from 1997 to 2009, of institutions that responded to CASE's Survey of Educational Fundraising Campaigns. It is a sample of the data that can be found in the CASE Campaign Report 2009.

A Lot of Creativity
CURRENTS Article To help potential donors visualize a new building, the Tuality/Oregon Health & Science Center had a blueprint drawn on the parking lot where the building was to go up. Standing signs labeled the rooms that already had benefactors, and "Your Name Here" signs informed the crowd about opportunities to make significant gifts.

CASE Campaign Report 2009
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fund-raising campaigns at participating campuses. It includes a new section that examines some effects on fundraising that participating institutions experienced during the "Great Recession." The 2009 report is the 14th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns.

CASE Campaign Report 2007
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fundraising campaigns at participating campuses. It features statistics on "mega-campaigns" and key rations wtih which to standardize goals by size of institution. The 2007 report is the 12th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns.

Alumni Engagement Goals for Campaigns
Product Traditionally conceived campaigns have set monetary goals in support of key initiatives. This seminar looks at how institutions are setting nonmonetary campaign goals to capitalize on their campaign investments. For alumni relations professionals in particular, campaign engagement goals can allow for a more active role in supporting institutional excellence. This is a recording of a webinar originally presented June 24, 2010.

Getting Started on Your Community College Fundraising Campaign
Product Veteran fundraiser Stuart Grover offers practical advice to help community and technical colleges prepare for and undertake major fundraising campaigns. Grover offers special insights into the role the CEO and other decision-makers should play in the process. This multimedia file is a recording of a webinar originally presented April 22, 2010.

Treasure Chase
CURRENTS Article Advancement leaders from around the country and the world acknowledge the downturn in mega gifts to education during the Great Recession and discuss the best strategies for dealing with the new economy.

Capital Campaigns
Robert Pierpont for the School of Philanthropy at Indiana University
Article This article, pre-course reading for the School of Philanthropy at Indiana University, provides an overview of capital campaign planning. Topics include campaign types and characteristics, pre-campaign planning, the feasibility/pre-campaign planning study, gift range charts/tables, campaign leadership and management, sequential solicitation, campaign phases, and testing readiness for a campaign.

Advance Work: Vision Quest
CURRENTS Article Phillips Academy in Andover, Mass., put advice from young alumni into action, creating a very transparent, flexible Web site to support its fundraising campaign.

Steering Through Stewardship
CURRENTS Article Stewardship should not be an afterthought in a healthy advancement operation. This article describes how stewardship can be an organizing principle, directing the essential activities of trust building, relationship management, and message delivery.

Leading the Campaign: Advancing Colleges and Universities
Product This book discusses fundamental campaign principles with an emphasis on strategic decisions and campaign leadership, especially leadership of college and university presidents.

Billion-Dollar Campaigns Maintain Momentum in Tough Economy
Article Despite the tough economy, billion-dollar campaigns in higher education are making “sufficiently strong monthly progress” and are on track to meet their goals. That’s according to a new report that analyzed campaigns launched right before and after the onset of the recession.

Getting the Green: Fundraising Campaigns for Community Colleges
Product The special challenges facing fundraisers at community colleges are addressed in this book, which offers guidance for every step of planning, carrying out, and following up on campaigns, from testing feasibility, to identifying supporters, to thanking and retaining volunteers and donors.

Jump-Starting the Stalled Fundraising Campaign
Product Part of the AFP/Wiley Fund Development series, this book helps nonprofits develop a strategic approach to fundraising in a weak economy. Includes advice on making an advancement operation more efficient, how to tell if a campaign is in trouble, and what short-term steps to take to stem losses.

CASE Campaign Report 2008
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fund-raising campaigns at participating campuses. The 2008 report is the 13th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns. New to this report is a staffing profile of institutions that participated in the survey.

Keep Your Campaign Aim True
CURRENTS Article The recession has added a tricky new aspect to campaigns, but savvy fundraisers are finding success with a "business as usual" approach.

Capital Campaigns: Strategies That Work
Product This book offers a blueprint for success in raising funds for capital projects and guides the reader through every step needed to conduct a capital campaign. Discusses the recent changes in communications and meeting formats (e.g., how and when to use conference calling, email and other new technologies). Charts, checklists, timetables, budgets and worksheets provide formats and samples to use or adapt. Includes downloadable CD-ROM with reference material.

Campaigns: Monroe Community College Foundation - Bronze Award
Best Practice In January 2007, Monroe Community College announced the Chesonis Family Foundation Challenge as part of the institution's campaign to raise funds for the PAC Center--a new athletic, fitness and recreational facility. By December 2007, the college and its foundation met the campaign goal of raising $6 million in private funds, including the $1.5 million challenge.

Winning Ideas
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.

The Big Time
CURRENTS Article More and more institutions are conducting mega-campaigns (with goals of $1 billion and above) and describing them as "transformational." What does that really mean? How important is dramatic change to donors?

Preparing for the Independent School Endowment Campaign
Product This seminar explores some of the critical differences between endowment and bricks and mortar campaigns and outlines steps that are essential to effective endowment fundraising. This multimedia file is a recording of a webinar originally presented May 10, 2007.

First Seating
CURRENTS Article Despite the news of multimillion dollar and even billion dollar campaigns, many public institutions are just now planning their first-ever capital campaign. They face challenges such as lack of fundraising experience and resources, underdeveloped major and planning giving programs, and more. Author Bruce Matthews discusses real-world case studies illustrating approaches that proved to overcome these challenges.

Advance Work: Time Now Goes By
CURRENTS Article After 131 years and a relatively quick capital campaign, the University of Arkansas now has a clock in a signature building on campus.

All in a Day's Work
CURRENTS Article Campaigns are part of campus life. This article presents a broad picture of a day in the life of an education institution campaign. It gathers details from campaigns at various institutions to create a broad portrait of a campaign as an enterprise and features a diversity of institution types, roles within the advancement office, campaign phases, and experiences--from the mundane and tedious to the exciting and momentous.

Dollars and Sense
CURRENTS Article Institutions of all types tend to focus on the dollar goals associated with a campaign--often to the detriment of other goals. Nonmonetary benefits of campaigns include improved perceptions of the institution, brand building, enhanced relationships, increased voluntarism, sharpened institutional priorities, sustained investments in communications, and the creation of a sense of forward progress.

Global Expansion
CURRENTS Article Capital campaigns in the UK and continental Europe are similar to those conducted in the United States--with a few striking differences. Along with their U.S. counterparts, campuses outside North America have relied heavily on campaign gifts from alumni and traditional giving pyramids. European campuses, however, have a different view of giving goals and campaign volunteers. This article takes a closer look at the history of and trends in capital campaigns outside the U.S. and how alumni, campus CEOs, volunteers, and foundations play a role in international advancement.

Peaks and Valleys
CURRENTS Article Can education institutions sustain big campaigns and everything that is involved with them? Reflecting on the University of Colorado's recent seven-year, $1 billion campaign, author Myrna Hall explores the proliferation of ambitious capital campaigns and the abundance of opportunities and obstacles they present.

Introduction to Capital Campaigns
Craig T. Chindemi
Conference Presentation This presentation explores key definitions, principles and techniques for capital campaigns.

Classic CURRENTS: Campaigns
Product Thirteen articles from CURRENTS focus on planning and waging successful capital campaigns. Campaign planning topics include setting priorities, hiring consultants, publishing newsletters and launching last-minute campaigns. Campaign strategies covers kickoff events, managing tight budgets, leveraging brand equity, involving alumni associations and preparing the final report.

A Steady Ascent
CURRENTS Article Rather than follow the up-and-down cycle of campaign after campaign, fund raisers may want to consider a new approach: an ongoing major gifts effort. The author describes what he sees as the flaws of campaign-based advancement, and suggests that institutions develop continual, mission-based fund-raising programs.

Campaign Strategies: Worldwide Appeal
CURRENTS Article Making the effort to connect with overseas prospects can help make a campaign a success. The challenge is in finding the right way to make contact and in bridging cultural differences. The author shares his experience working with prospects and donors in Asia.

Campaign Strategies: Drawing Together
CURRENTS Article For a campaign to succeed, development officers must make sure that faculty, staff, and students are informed and involved. Strategies include making effective use of campus volunteers, bringing campaign news to everyone’s attention, and tailoring special events to draw diverse campaign constituencies together.

In Advance: The Sermon on the Amount
CURRENTS Article Advice on soliciting a campaign lead gift