Campaigns: Effective Ways to Plan and Manage a Campaign
Product This webinar goes over basic information about campaigns, including the case for support, prospects and the feasibility study, leadership, campaign phases and characteristics of a successful campaign. This multimedia file is a recording of a webinar presented Jan. 17, 2013.

Short and Very Sweet: Implementing a Six-Week Fundraising Campaign
Product During this webinar, the executive director of the Foundation for Santa Barbara City College talks about how the foundation created a wildly successful “Campaign for Student Success” in 2011, raising $700,000 in six weeks and growing the donor base by 35 percent. Participants hear how a small staff made this happen and how they grew their giving and donor base even more during the second year of the campaign. This multimedia file is a recording of a webinar presented Oct. 23, 2012.

CASE Campaign Report 2011_PDF file
Product The 16th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

CASE Campaign Report 2011
Product The 16th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

CASE Campaign Report 2010_PDF
Product The 15th annual analysis of the CASE Survey of Educational Fundraising Campaigns provides valuable details about the size and length of campaigns, sources and destinations of funds and size of fundraising staffs at public and private institutions. This year's analysis reports on new questions and the sources and destinations of funds.

CASE Campaign Report 2009
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fund-raising campaigns at participating campuses. It includes a new section that examines some effects on fundraising that participating institutions experienced during the "Great Recession." The 2009 report is the 14th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns.

CASE Campaign Report 2007
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fundraising campaigns at participating campuses. It features statistics on "mega-campaigns" and key rations wtih which to standardize goals by size of institution. The 2007 report is the 12th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns.

Alumni Engagement Goals for Campaigns
Product Traditionally conceived campaigns have set monetary goals in support of key initiatives. This seminar looks at how institutions are setting nonmonetary campaign goals to capitalize on their campaign investments. For alumni relations professionals in particular, campaign engagement goals can allow for a more active role in supporting institutional excellence. This is a recording of a webinar originally presented June 24, 2010.

Getting Started on Your Community College Fundraising Campaign
Product Veteran fundraiser Stuart Grover offers practical advice to help community and technical colleges prepare for and undertake major fundraising campaigns. Grover offers special insights into the role the CEO and other decision-makers should play in the process. This multimedia file is a recording of a webinar originally presented April 22, 2010.

Leading the Campaign: Advancing Colleges and Universities
Product This book discusses fundamental campaign principles with an emphasis on strategic decisions and campaign leadership, especially leadership of college and university presidents.

Getting the Green: Fundraising Campaigns for Community Colleges
Product The special challenges facing fundraisers at community colleges are addressed in this book, which offers guidance for every step of planning, carrying out, and following up on campaigns, from testing feasibility, to identifying supporters, to thanking and retaining volunteers and donors.

Jump-Starting the Stalled Fundraising Campaign
Product Part of the AFP/Wiley Fund Development series, this book helps nonprofits develop a strategic approach to fundraising in a weak economy. Includes advice on making an advancement operation more efficient, how to tell if a campaign is in trouble, and what short-term steps to take to stem losses.

CASE Campaign Report 2008
Product Based on a survey of CASE member colleges and universities in North America, this report offers a detailed look at the scope and success of active fund-raising campaigns at participating campuses. The 2008 report is the 13th annual analysis of responses to the CASE Survey of Educational Fundraising Campaigns. New to this report is a staffing profile of institutions that participated in the survey.

Capital Campaigns: Strategies That Work
Product This book offers a blueprint for success in raising funds for capital projects and guides the reader through every step needed to conduct a capital campaign. Discusses the recent changes in communications and meeting formats (e.g., how and when to use conference calling, email and other new technologies). Charts, checklists, timetables, budgets and worksheets provide formats and samples to use or adapt. Includes downloadable CD-ROM with reference material.

Preparing for the Independent School Endowment Campaign
Product This seminar explores some of the critical differences between endowment and bricks and mortar campaigns and outlines steps that are essential to effective endowment fundraising. This multimedia file is a recording of a webinar originally presented May 10, 2007.

Classic CURRENTS: Campaigns
Product Thirteen articles from CURRENTS focus on planning and waging successful capital campaigns. Campaign planning topics include setting priorities, hiring consultants, publishing newsletters and launching last-minute campaigns. Campaign strategies covers kickoff events, managing tight budgets, leveraging brand equity, involving alumni associations and preparing the final report.