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Campaign Case Statements
Sample Collection The Library maintains this collection of case statements for a variety of campaign types and goals, including CASE award-winning materials. Annotations include each campaign's goal, priorities, time frame, amount raised to date, website and additional publications (when available).

Web Sites

Volunteer/Board Involvement
Volunteer/Board Involvement

Copy and Share Everything
CURRENTS Article A time portal that allows prospective students to glimpse their future at the U.K.'s University of Huddersfield drives this entertaining yet informative five-minute video; the University of Chicago's Short List email newsletter offers one-stop shopping for news, job listings, events, and stories ranging from the enlightening to the offbeat; and Towson's Presidential Ambassadors expanded their mission of educating peers about the importance of philanthropy by creating the university's first student-giving campaign.

Copy and Share Everything
CURRENTS Article The University of Melbourne's "Collision" brand campaign shows that the university is a research institution tackling the world's challenges; Rice University's Owl Edge Externships help undergraduates explore career opportunities and engage more alumni volunteers in the process; and Cheshire Academy's "One Word. One Gift." campaign asks supporters to submit a single word to describe their Cheshire experience and make an annual fund gift in honor of their chosen term.

Talking Shop: In with the Fund Crowd
CURRENTS Article Jonathan May launched the U.K. digital fundraising technology startup Hubbub, which serves the education and nonprofit sectors, with Duncan Knox in 2011. The company is expanding its U.S. operations after winning $1 million in venture capital funding in 2016 through the VentureClash investment challenge. Currents spoke with May while he was in the U.S. studying digital fundraising and alumni relations practices at more than 40 colleges and universities. His travels confirmed the importance of relationships in fundraising—even online. “I think there’s a lot more than technology behind the success of different programs,” he says.

Revamping the Annual Fund
CURRENTS Article Educational institutions famously undervalue the annual fund, perceiving it merely as a means to unrestricted funds. Recently, however, a growing number of institutions are recognizing how valuable the annual fund is to the organization's long-term health. To gain footing in annual giving, institutions need to assess their programs and constituents, as well as consider trends in the field. For one, many donors have come to expect choice. In a highly competitive philanthropic market, allowing donors to decide where their money goes could make a significant difference in participation. In addition, using the myriad outreach channels available today will pay dividends. Focusing on broad participation, encouraging restricted giving, and using multiple communication channels are key tactics to consider. Here's how four institutions revamped annual giving and achieved results.

Copy And Share Everything
CURRENTS Article The messaging behind the "Because This Is Auburn" campaign's print fundraising materials moved donors' hearts and minds enough to help the Alabama institution reach its $1 billion goal one year early. And: In October 2015, University of Sydney faculty members took to different bars to simultaneously discuss provocative topics to attract the interest of prospective graduate students and generate media attention.

Pin of Pride
CURRENTS Article How can you tell if a major gift officer secured a gift for an endowed professorship or chair? At the University of Florida, you just check his or her lapel. At special ceremonies near the end of the last campaign, the development chief and deans gave unique Gator pins to those who closed such gifts. The incentive program ran during the last two years of Florida's recent $1.5 billion campaign to help focus gift officers on securing endowed professorships and chairs.

Leading by Example
CURRENTS Article The campaign "I Love My 1910" encouraged all students at North Carolina Central University to give $19.10 in honor of the school's founding date. The Student Government Association president and vice president, along with school ambassadors Mr. and Miss NCCU, collectively gave $1,910. The foursome oversaw the February 2016 Student Philanthropy Day, which featured music, giveaways, and testimonials.

Talking Shop: Supporting Brilliant Minds
CURRENTS Article Chris Cox talks about what philanthropy does best and how to share that messge with donors. Cox is the chair of the 2016 CASE Europe Annual Conference (CEAC) in Brussels and helped shape its theme, "The Big Shift." The idea: As governments reduce funding for higher education, university leaders need to seize new fundraising opportunities, be more entrepreneurial, leverage new sources of income, and promote the value of their institutions.

The Best of Advancement Talk
Podcast Jaime Porter from Thomas Jefferson University Hospitals talks about why she believes donor relations professionals should be responsible for gift monitoring. Also, learn about how to audit gift spending.

Community Support Drives Giving
Article,  Community College News Article Successful community college capital campaigns can be fortified by interests shared with its community, according to one advancement leader whose institution was recently honored by CASE.

Virtual Campaign Launch a Win for Elizabethtown College
Article,  BriefCASE Article There was no gala kickoff event for the $50 million Be Inspired capital campaign at Elizabethtown College in Pennsylvania. Instead, the institution decided to try a little experiment: a virtual campaign launch event where most of the fundraising is done over the Internet.

Fundraising During a Crisis
CURRENTS Article A controversial decision or scandal can cause donors and alumni to revolt and withhold gifts. Mix a volatile situation with social media chatter and emotionally attached alumni, and a reputational crisis can hit any institution. The key to keep a catastrophe from harming fundraising is to maintain donors' trust by knowing what, when, and how to communicate with them.

Campaign Guidelines
Sample Collection The Library maintains this collection of campaign guidelines for all CASE members.

‘G’ Is for Giving
CURRENTS Article When Louisiana's Grambling State University announced that state funding would cover just 30 percent of its budget, two alumnae created a unique giving program. The "I'm a G: 10 for $10" campaign challenged alumni to give $10 and to recruit 10 friends to do the same.

Saving Sweet Briar
CURRENTS Article The inside story of how a scrappy group of passionate alumnae raised money, fought in the courts, and gathered support from community leaders to keep Sweet Briar College's doors open—and what advancement can learn from it

2015 Circle of Excellence Grand Gold Winners
CURRENTS Article Emotion and connection were major themes among 2015's CASE Circle of Excellence Awards Grand Gold winners. Whether communicating about a deadly virus, cultivating entrepreneurs, engaging alumni with advanced degrees, or sharing the inspiring story of a college student whose life was cut short by illness, institutions dug deeply into their creative toolboxes-though not necessarily into their budgets. They also had fun courting prospective students and welcoming new admits to the family.

First Class
CURRENTS Article In 2015, CASE added the Platinum Categories to its Circle of Excellence awards to recognize the best-of-the-best practices in educational advancement publications, programs, and projects through a tournament-like competition in CASE's eight North American districts.

Cycles of Giving
CURRENTS Article For Life Cycle 5 in 2015, cyclists will raise £350,000 funds for dementia research at the University of Nottingham in the U.K.

First-Person ‘Humanizes’ Institutions in Case Statements
Article,  BriefCASE Article Development writers should make use of “we” and “our” when referring to their institution in a case statement, says a communications expert.

How to Write Brief, Powerful and Compelling Case Statements
Podcast MKS Communication's Maura King Scully discusses what type of voice and point of view a development writer should employ in a case statement.



Assessment & Benchmarking
Assessment & Benchmarking

Case Statements
Case Statements



Campaign Communications
Communications & Marketing

Game Plan
CURRENTS Article Your alumni are begging for something fun that will grab their attention. Let's look at ways your university can dust the stuffiness off of its giving campaigns and attract the attention of long-lost alumni.

The Best of Advancement Talk
Podcast MKS Communication's Maura King Scully discusses what type of voice and point of view a development writer should employ in a case statement.

Everything You Need to Know About Campaigns
CURRENTS Article While fundraising campaigns seem ubiquitous, especially in the United States, growing numbers of universities from Australia to Europe are undertaking inaugural campaigns. Here are several strategies for success.

Round of Applause
CURRENTS Article Ten grand gold award winners of this year's CASE Circle of Excellence Awards are profiled here.

The 8 Steps Muhlenberg College Took to Exceed 910 Donors on 11-12-13
CURRENTS Article For Muhlenberg College's first Day of Giving campaign, participation was the priority. We set out to inspire 910 donors to make an annual gift on 11/12/13, and a record-setting 1,430 donors gave during that 24-hour period. Here's how you, too, can create a successful giving day.

Capital Campaigns Are the Time to “Dream Big Dreams”
Article,  BriefCASE Article What’s the worst reason to have a capital campaign? “Because your peers are having a capital campaign,” said Stanford University’s Martin Shell, speaking in July at CASE’s Summer Institute in Educational Fundraising.

Golden Gallery
CURRENTS Article CURRENTS highlights selected winners of CASE’s annual Circle of Excellence awards. This year’s format is more visual and answers questions such as “What problem did these products or activities solve?” Award winners include Mississippi State University Foundation’s annual report; Valencia College’s alumni magazine, Vitae; and Columbia University’s Columbia Day.

Study: Board Members’ Lack of Fundraising Knowledge Leads to Lost Opportunities
Article,  BriefCASE Article A recent study reports that many Australian charities lose fundraising opportunities due to a lack of fundraising knowledge by their board members.

Art Appreciation
CURRENTS Article The donor wall recognizing St. Martin's Episcopal School's recent capital campaign reflects its brand and visual identity system. In addition to featuring colors and shapes used in the independent school's communications, marketing, and fundraising materials, the donor wall also doubles as a piece of art that blends in with the building.

Maximizing Alumni Relations in a Major Campaign
Podcast Hear Donna Arbide from the University of Miami talk about what campaign goals alumni relations offices should set and how they should be measured. Also, hear her discuss how playing a key role in a major campaign can bolster the position of the alumni relations office within advancement.

Making Strides
CURRENTS Article This article looks at how higher education institutions are working to keep their communications fresh and engaging through multiyear fundraising campaigns. It discusses how institutions are using websites and microsites, video, and traditional communication channels to engage and inform stakeholders and donors.

Motivating a Fundraising Board
Article,  Community College News Article Advancement officials who liaise with fundraising boards need to take more personal responsibility for their members’ engagement with donor cultivation, says a CASE faculty member.

Going for Gold
CURRENTS Article The story profiles eight of the 2012 CASE Circle of Excellence Award grand gold and gold award winners.

Keeping a Campaign Short and Sweet
Article,  Community College News Article In just six weeks last year, the Foundation for Santa Barbara City College raised $700,000 and grew its donor base by 35 percent.

Community Colleges
White Paper White papers and reports related to Community Colleges

Fundraising Fundamentals, Section 3.5
Article This section from Fundraising Fundamentals discusses volunteer advisory boards and their role related to an institution's fundraising activities.

Fundraising Fundamentals, Section 2.3
Article This section from Fundraising Fundamentals discusses feasibility studies.

The Next Phase
CURRENTS Article Whether through growth, reorganization, or makeshift strategies, a steadily increasing number of minority-serving institutions, particularly historically black colleges and universities and Hispanic-serving institutions, are starting their first campaigns. Institutions that already have their first campaign under their belt are shifting into a higher gear for the next.

Let’s Get Together
CURRENTS Article A growing number of institutions are recognizing the importance of reaching out to and involving alumni in meaningful ways—even encoding that outreach into a specific campaign goal.

Upward Bound
CURRENTS Article With the economy slowly mending, a number of colleges, universities, and independent schools are launching their biggest, longest-lasting, or first-ever campaigns. Campaigns that have recently launched are part of an evolution in which campaigns have become more donor-centric.

Scaling New Heights
CURRENTS Article Community colleges are seeking and raising previously unheard-of sums through major campaigns. Driven by the need to fill budget gaps caused by reduced public funding, these colleges also have strong leaders championing their fundraising cause and newfound confidence that they are worthy of investment.

Crème de la Crème
CURRENTS Article In 2011, 268 bronze, silver, gold, and grand gold Circle of Excellence awards went to 171 colleges, universities, independent schools, and nonprofit organizations worldwide. Eight of those grand gold and gold award winners are profiled here.

Campaign Case Statements
Good Question Does CASE have samples of campaign case statements?

Name That Campaign
North Charles Street Design Organization
Currents magazine has covered the topic of campaign names several times over the years. Developed by the author of those articles, Bernice Thieblot, and the team at NCSDO, this interactive tool helps you select components that could lead to the perfect name for your campaign. Even if none of these combinations work for your unique campaign, the tool provides inspiration for campaign name brainstorming sessions. Play Name That Campaign!

Then and Now
CURRENTS Article Scotland's University of Glasgow embarked upon an ambitious fundraising campaign during the midst of global recession. That was not in 2008, but in the 1870s. More than a century later, the university's experiences offer lessons on fundraising during a fiscal crisis.

Multiple Targets
CURRENTS Article The University of Exeter is counting alumni volunteer hours as part of the institution's current £23 million campaign, showing the progression toward its goal alongside those for financial donations and legacies pledged.

Donation Data
CURRENTS Article A chart shows the median campaign goals over time, from 1997 to 2009, of institutions that responded to CASE's Survey of Educational Fundraising Campaigns. It is a sample of the data that can be found in the CASE Campaign Report 2009.

Rising Above
CURRENTS Article This article highlights eight of the 2010 Circle of Excellence Award winners. Each year the awards recognize the best programs and products in advancement services, alumni relations, communications, marketing, and fundraising.

A Lot of Creativity
CURRENTS Article To help potential donors visualize a new building, the Tuality/Oregon Health & Science Center had a blueprint drawn on the parking lot where the building was to go up. Standing signs labeled the rooms that already had benefactors, and "Your Name Here" signs informed the crowd about opportunities to make significant gifts.

¿Cómo desarrollar los artículos correctos?
CURRENTS Article Michael Kiser de Virginia Tech analiza la forma en que logró que las comunicaciones de desarrollo centraran su atención en índices que no fueran las cifras. Ahora, su oficina escribe sobre los resultados de las campañas y vincula sus mensajes con los objetivos estratégicos de la universidad. Por ejemplo, en lugar de escribir un artículo cuando la universidad recibe una donación importante, espera hasta que el dinero de esa donación se haya utilizado para construir las nuevas instalaciones y escribe sobre lo que éstas significan para la escuela. Los lectores externos no sólo consideran que estos artículos son más interesantes, estos artículos también le brindan al público interno una mejor idea de lo que se logra con la recaudación de fondos.

Developing the Right Stories
CURRENTS Article Michael Kiser of Virginia Tech discusses how he successfully shifted the focus of development communications away from numbers. Instead, his office now writes about campaign outcomes and ties its messages to the university's strategic aims. For example, instead of writing a story when the university receives a major gift, he waits until the money from that gift has been used to build a new facility and writes about what that new facility has meant for the school. Not only do external audiences find these stories more interesting, but such stories give internal audiences a better understanding of what fundraising does.

Treasure Chase
CURRENTS Article Advancement leaders from around the country and the world acknowledge the downturn in mega gifts to education during the Great Recession and discuss the best strategies for dealing with the new economy.

Capital Campaigns
Robert Pierpont for the School of Philanthropy at Indiana University
Article This article, pre-course reading for the School of Philanthropy at Indiana University, provides an overview of capital campaign planning. Topics include campaign types and characteristics, pre-campaign planning, the feasibility/pre-campaign planning study, gift range charts/tables, campaign leadership and management, sequential solicitation, campaign phases, and testing readiness for a campaign.

Advance Work: Vision Quest
CURRENTS Article Phillips Academy in Andover, Mass., put advice from young alumni into action, creating a very transparent, flexible Web site to support its fundraising campaign.

Experts Offer Winning Advice for Engaging Donors
Article,  BriefCASE Article In this uncertain economy, advancement professionals are looking for new ways to communicate their schools’ strengths. At the CASE-NAIS Independent Schools Conference held in New York City last month, presenters from the session “From Basic to Brilliant: Not Your Typical Campaign Communications” gave attendees just that.

Steering Through Stewardship
CURRENTS Article Stewardship should not be an afterthought in a healthy advancement operation. This article describes how stewardship can be an organizing principle, directing the essential activities of trust building, relationship management, and message delivery.

Billion-Dollar Campaigns Maintain Momentum in Tough Economy
Article,  BriefCASE Article Despite the tough economy, billion-dollar campaigns in higher education are making “sufficiently strong monthly progress” and are on track to meet their goals. That’s according to a new report that analyzed campaigns launched right before and after the onset of the recession.

Keep Your Campaign Aim True
CURRENTS Article The recession has added a tricky new aspect to campaigns, but savvy fundraisers are finding success with a "business as usual" approach.

Weaving the Web into Your Campaign
CURRENTS Article The director of annual giving at Northland College in Wisconsin presents the results of her research on the most effective techniques for fundraising campaign Web sites.

Advance Work: By the Book
CURRENTS Article The William Penn Charter School took a new approach to publicizing its recent successful capital campaign.

Fundraising Publications Packages: The Loomis Chaffee School - Bronze Award
Best Practice On Dec. 31, 2006 Loomis Chaffee School concluded its first-ever comprehensive campaign; June 30, 2007 marked the end of that year's annual fund. To celebrate and document the campaign's conclusion and report on the 2006–07 Annual Fund, the school developed a two-part publication package consisting of a campaign report and an annual report. The package was mailed to the school's constituency of 14,200 alumni, parents and friends.

Campaigns: Monroe Community College Foundation - Bronze Award
Best Practice In January 2007, Monroe Community College announced the Chesonis Family Foundation Challenge as part of the institution's campaign to raise funds for the PAC Center--a new athletic, fitness and recreational facility. By December 2007, the college and its foundation met the campaign goal of raising $6 million in private funds, including the $1.5 million challenge.

Winning Ideas
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.

Advance Work: Bragging With Dignity
CURRENTS Article The University of Edinburgh needed to inform its constituency about its capital campaign in a way that wouldn't offend potential donors. An alumni-created video that weaves together the past and the present hit the mark.

The Big Time
CURRENTS Article More and more institutions are conducting mega-campaigns (with goals of $1 billion and above) and describing them as "transformational." What does that really mean? How important is dramatic change to donors?

Capital Campaigns from A to Z: Pre-Campaign Planning
Carrie Levenson-Wahl
Conference Presentation This presentation identifies stages in campaign planning such as having a strategic plan, identifying campaign leaders, developing the case for support, determining a budget and conducting a feasibility study.

Banding Together
CURRENTS Article Many institutions still shy away from involving the alumni association in capital campaigns. But as campaigns get larger and longer, it makes sense for the two disciplines to work together.

Fundraising Features : University of Edinburgh - Silver Medal
Best Practice The University of Edinburgh created a film profiling the strengths and vision of the University to support an ambitious capital campaign. The film was intended for use in face to face fundraising and group situations, for internal and external communication.

Fundraising Features: Hobart and William Smith Colleges - Gold Medal
Best Practice This video is one element in a comprehensive program of communications that introduce the Hobart and William Smith constituency to a $160 million fundraising campaign. At the outset of the public phase of the campaign, the video is being featured at a series of regional kickoff dinners across the country. While a variety of publications and the campaign website make the case for the specific financial goals of the campaign, the film is intended to help viewers connect or reconnect to the colleges emotionally.

Fundraising Features: Phillips Exeter Academy - Silver Medal
Best Practice Phillips Exeter Academy created this film to sustain momentum in the third year of its comprehensive fundraising campaign, The Exeter Initiatives. The film's primary purpose was to attract attendance and inspire pride at regional events around the country among alumni, parents and friends.

Fundraising Features: Tufts University - Gold Medal
Best Practice Tufts is…, is a 14:12 minute video that highlights the goals of Beyond Boundaries: The Campaign for Tufts—global perspective, active citizenship, and health sciences. It features students, faculty, and alumni from all seven schools and three campuses, and captures the spirit of the university.

Fundraising Publications Packages: Cornell University - Silver Medal
Best Practice Cornell University publicly launched "Far Above…The Campaign for Cornell" in October 2006. To support the launch, they created several marketing pieces based on information gleaned from several focus groups or alumni and friends of the university.

Fundraising Publications Packages: Loma Linda University - Bronze Medal
Best Practice Loma Linda University’s $48 million capital campaign (2005-2008) supports the construction of a high-technology facility that will serve eight of the university’s schools. The Centennial Complex Tube Mailing provided project information to all individual donors in the university’s database.

Fundraising Program Packages: Stanford University - Gold Medal
Best Practice Launched at Stanford University in October 2006, the overall goal for "The Stanford Challenge" marketing materials was to convey the president’s vision for transforming the university and ultimately to inspire participation in the five-year, $4.3 billion campaign.

Fundraising Programs Packages: St. John's College - Gold Medal
Best Practice The St. John's College campaign package served as the main solicitation tool for the public phase of St. John's capital campaign. It was produced as a modular system so that the information inside the two-pocket folder could be tailored to each donor's interest.

Campaigns: University of California, Irvine - Gold Medal
Best Practice In 2005, the University of California, Irvine engaged in a comprehensive university-wide strategic planning process. The goal of the process was to create a “road map” that would ultimately enable UC Irvine to join the ranks of the top one percent of universities nationwide by the year 2015. Through the planning process, it became apparent that, in order to reach the goals set forth in the campus strategic plan, UC Irvine would require an estimated $1 billion in additional funding resources over the next 10 years.

Closing Remarks: Blue Sky Thinking
CURRENTS Article Fundraising campaigns conjure dreams of impressive new facilities, new educational attainments, and other lofty goals. Guilford President Kent John Chabotar says, by all means, consider high-reaching ideas and set ambitious goals--just ensure that they are supported by sound strategic planning. Chabotar shares some of Guilford's approaches leading to success.

First Seating
CURRENTS Article Despite the news of multimillion dollar and even billion dollar campaigns, many public institutions are just now planning their first-ever capital campaign. They face challenges such as lack of fundraising experience and resources, underdeveloped major and planning giving programs, and more. Author Bruce Matthews discusses real-world case studies illustrating approaches that proved to overcome these challenges.

On Board
CURRENTS Article Before you launch a major campaign, you need to ensure that your institution's board is capable, proactive, and motivated to support campaign goals. The author, a campaign strategist, describes how board members' commitment at a college and two independent schools made a huge difference in achieving fundraising goals. The boards' participation also helped connect the institutions with their alumni and the community.

Brand Opening
CURRENTS Article Branding campaigns are typically driven by enrollment goals. But major capital campaigns offer an institution a terrific opportunity to define, position, and enhance its brand in another marketplace: that of alumni, donors, friends, and prospects who will make the gifts that allow the institution to achieve its broader strategic goals.

Campaign Fatigue Syndrome
CURRENTS Article As more campuses conduct capital campaigns more often and for more money, campuses face challenges in keeping not just donors but staff members from getting burned out. This article examines how continuous campaigns contribute to staff fatigue and burnout and explores how staffers often, after a successful campaign, leave for another institution (to run another campaign); how staffers gain momentum when they are always in campaign mode; how can campuses keep staffers happy and motivated.

Messaging Donors
CURRENTS Article Generic mass mailings won't receive the response rates you seek. Your fundraising messages have to resonate with donors personally. Just make sure you know your donors well. This article describes some simple, affordable tools you can use to target your communications efforts.

A League of Their Own
CURRENTS Article The 2006 Circle of Excellence award winners profiled in this article are hitting it out of the park. This article describes a few of the grand gold and gold medal award winners.

Advance Work: Blast from the Past
CURRENTS Article After the creation of the U.S. Department of Homeland Security, the University at Buffalo developed a series of visually interesting postcards to inform government and funding leaders about its security-related research.

No Leaf Unturned
CURRENTS Article Research consultants helped the advancement team at University of Wisconsin-Superior think of their development efforts as a small business and showed them how to grow it, even with limited staff and resources.

Gifts Are in the Details
CURRENTS Article Advancement researchers are helping development officers not only identify prospects more efficiently, but also analyze fund-raising efforts for more successful campaigns.

Advance Work: Time Now Goes By
CURRENTS Article After 131 years and a relatively quick capital campaign, the University of Arkansas now has a clock in a signature building on campus.

Extraordinary Success
CURRENTS Article This article considers how Berea College exceeded its campaign goal by staying focused on qualities that are unique to Berea.

Winners at Heart
CURRENTS Article Profiles of 12 winners of CASE’s 2004 Circle of Excellence awards. The winning alumni relations programs offered creative ways to generate revenue, use technology, or support a campus cause. In the development categories, campuses showed how to use flash e-mail annual giving solicitations and speech-writing students to attract donors. Communications winners relied on humor, creativity, and unconventional publications. And top advancement services shops highlighted the importance of identifying top campus prospects, working as a team, and maintaining accurate data.

Name that Campaign III
CURRENTS Article Bernice Thieblot, founder and president of North Charles Street Design Organization, has updated one of CURRENTS' most requested articles, "Name That Campaign." For the third time in 25 years, Thieblot has compiled a three-column list of verbs, adjectives, and nouns campus leaders frequently combine to create campaign names.

All in a Day's Work
CURRENTS Article Campaigns are part of campus life. This article presents a broad picture of a day in the life of an education institution campaign. It gathers details from campaigns at various institutions to create a broad portrait of a campaign as an enterprise and features a diversity of institution types, roles within the advancement office, campaign phases, and experiences--from the mundane and tedious to the exciting and momentous.

Dollars and Sense
CURRENTS Article Institutions of all types tend to focus on the dollar goals associated with a campaign--often to the detriment of other goals. Nonmonetary benefits of campaigns include improved perceptions of the institution, brand building, enhanced relationships, increased voluntarism, sharpened institutional priorities, sustained investments in communications, and the creation of a sense of forward progress.

Leaps and Bounds
CURRENTS Article Although capital campaigns often don't have a specific role for alumni associations, they don't have to remain in the shadows. Alumni officers can have a great effect on the current campaign--and build momentum for future ones--by taking a more targeted look at staffing needs, homecoming and campus events, advocacy efforts, alumni programming, and market research strategies.

Global Expansion
CURRENTS Article Capital campaigns in the UK and continental Europe are similar to those conducted in the United States--with a few striking differences. Along with their U.S. counterparts, campuses outside North America have relied heavily on campaign gifts from alumni and traditional giving pyramids. European campuses, however, have a different view of giving goals and campaign volunteers. This article takes a closer look at the history of and trends in capital campaigns outside the U.S. and how alumni, campus CEOs, volunteers, and foundations play a role in international advancement.

The Right Shift
CURRENTS Article Delivering campaign messages--both ongoing identity messages and those specific to the campaign--is a topic of much debate among advancement professionals. Among their major points of discussion--and the issues this article addresses--are the strategic purpose of campaign communications plans, the key communications strategies to support campaigns, the most important messages to communicate during a campaign, the most effective delivery techniques, and how important relationships among communications and fund raising staff members are in executing an effective campaign communications program.

Peaks and Valleys
CURRENTS Article Can education institutions sustain big campaigns and everything that is involved with them? Reflecting on the University of Colorado's recent seven-year, $1 billion campaign, author Myrna Hall explores the proliferation of ambitious capital campaigns and the abundance of opportunities and obstacles they present.

Introduction to Capital Campaigns
Craig T. Chindemi
Conference Presentation This presentation explores key definitions, principles and techniques for capital campaigns.

Campaign Strategies: Think Locally
CURRENTS Article Regional campaigns can provide focus and momentum to each target area of donors by broadening the scope of volunteer contact and engaging more prospects. Beidleman offers eight tips on incorporating regional campaigns into development projects. The results can be not only more dollars raised, but also higher institutional awareness and new prospects and volunteers.

AdvanceWork: Make Your Case
CURRENTS Article Writing facilities case statements that work.

Campaign Strategies: Revising the Blueprint
CURRENTS Article The vice president for development at the Georgia Institute of Technology describes how he and his staff brought structure to a campaign already under way, without interrupting its momentum. Tasks included setting up a prospect tracking system, hiring additional major gift staff, expanding the campaign committee, and setting departmental objectives within the agreed-upon campaign goal.

Campaign Strategies: Orchestrating a Harmonious Campaign
CURRENTS Article To coordinate a comprehensive campaign within a heavily decentralized organizational structure, University of Virginia officials developed a complex but flexible collaboration model that addressed the development needs of the institution’s 26 separate units. The central development office provided support and services at varying levels for the different units and worked to develop trust and respect.

Campaign Strategies: The Campaign Isn't Over...
CURRENTS Article The last step in managing a campaign is to compile a final report. A concluding report establishes a starting point for the next campaign and documents the project in a way that can help new team members get up to speed. It may also reveal unfinished tasks that need addressing, provide the basis for donor reports, and serve as a source of statistics for future communications.

Campaign Strategies: The Benefits of Branding
CURRENTS Article Development officers should use their institution’s brand equity to link a campaign with the positive qualities people associate with the institution. The article describes five steps to help development officers leverage the institution’s identity, mission, and values in campaign communications.

Campaign Strategies: An Open Book
CURRENTS Article Duke University campaign staff created personalized notebooks for peer screeners, allowing them to review the names of hundreds of potential contacts. They also asked the screeners detailed questions about each prospect they identified and gave them the opportunity to add other prospect names. The number of new prospects identified through the process was 9,000.

A Steady Ascent
CURRENTS Article Rather than follow the up-and-down cycle of campaign after campaign, fund raisers may want to consider a new approach: an ongoing major gifts effort. The author describes what he sees as the flaws of campaign-based advancement, and suggests that institutions develop continual, mission-based fund-raising programs.

Campaign Strategies: Worldwide Appeal
CURRENTS Article Making the effort to connect with overseas prospects can help make a campaign a success. The challenge is in finding the right way to make contact and in bridging cultural differences. The author shares his experience working with prospects and donors in Asia.

Campaign Strategies: Drawing Together
CURRENTS Article For a campaign to succeed, development officers must make sure that faculty, staff, and students are informed and involved. Strategies include making effective use of campus volunteers, bringing campaign news to everyone’s attention, and tailoring special events to draw diverse campaign constituencies together.

A Presidential Perspective on Campaigning
CURRENTS Article The retired president of Alfred University reflects on the lessons he has learned across six campaigns, such as valuing volunteers, making connections early on between prospects and the CEO, preparing well for donor or prospect meetings, stressing donor stewardship, and continuing to support advancement even during lean times.

Write-Minded: Easy Reader
CURRENTS Article The article, which discusses ways to make campaign newsletters appealing and informative, will be of interest to campaign staff and publications officers.

Campaign Strategies: A "Brand" New Perspective
CURRENTS Article An institution can set itself apart from the competition by focusing on its brand -- its personality, psychology, and attitude. A campaign provides an opportunity to advance brand recognition. To get started: 1) Get internal acceptance for the concept of your institution as a brand. 2) Think of your constituents as consumers and your institution as the product. 3) Tailor your campaign messages to your branding strategy. 4) Be consistent in your marketing messages.

AdvanceWork: Throwing in the Towel
CURRENTS Article When the 1999 school year began and the team didn't have uniforms, it needed to come up with the money fast in order to play in the first game of the season — just three weeks away.

Campaign Strategies: Clearing a Path to Success
CURRENTS Article Stockdale, advancement director of the Webb Schools, describes four strategies the schools used to overcome unpleasant memories from a previous campaign and complete a new $21.5 million campaign. Stockdale advises: 1) Don't be afraid to break new ground. 2) Find leadership givers. 3) Stay focused on the objective. 4) Use resources wisely.

Campaign Strategies: Plot Your Course
CURRENTS Article The key to planning content for a campaign newsletter is to break pages down into smaller, well-defined parts that reside in specific places in the layout. An issue map -- a list of the categories each issue will contain -- might include such elements as a lead story, other features, sidebars, photos, departments, shorts, follow-ups, promotions, advertisements, and gift lists. Thumbnail sketches of the pages can show what goes where and how much copy is needed for each category.

Write-Minded: Is Anyone Reading Your Case Statement?
CURRENTS Article Campaign case statements can be powerful fund-raising tools, but most are centered on the institution. To write a prospect-oriented case, answer these questions: 1) What about our institution would make a prospect want to give? 2) How can we make this about giving to the institution, not to a campaign? 3) What facts about the institution will make a powerful financial case? The case should also account for the last campaign and show why the institution needs more money now. Test the messages you develop, one-on-one or with small groups of prospects.

Up, Up, & Away
CURRENTS Article These steps can help ensure success for a mega-campaign: 1) Anchor the campaign in the institution's strategic plan. 2) Use such tools as feasibility studies, benchmarking, or focus groups to determine how well constituents will buy into a mega-campaign. 3) Make sure staff, the campus CEO, board members, volunteers, and past donors all understand their roles. 4) Create a fund-raising plan. 5) Keep the momentum going. 6) Use donor recognition to show each dollar counts. 7) Turn to primary constituents for the bulk of your support. 8) Look for pragmatic solutions to specific problems. 9) Use the campaign's success to improve the development office's reputation.

Making a List and Checking It Twice?
CURRENTS Article The process of determining campaign priorities should be rooted in the institution's overall strategic planning. Priorities should reflect input from internal and external constituencies, including the president and board, the larger campus community, and donors. Good priorities are ambitious and bold, are grounded in the institution's mission and history, outshine the dollar goal, culminate in visible results, and transform the institution. Includes case studies from University of Toronto and Pingry School.

Selection Savvy
CURRENTS Article For many campuses, campaign success means hiring a consultant. The article presents seven steps to take to find the right one: 1) collect background data on your institution; 2) compile a list of potential candidates for the consulting position; 3) draft and send out a request for information to the potential candidates; 4) narrow the candidate field; 5) draft and send out the request for proposals to the chosen firms; 6) evaluate the proposals and conduct in-person interviews; and 7) choose a consultant.

Small Office: Capitalizing on Volunteers
CURRENTS Article As the first and only advancement professional at three-year-old Nunez Community College, Tucker helped organize a fund-raising campaign that far exceeded its goal of $1.1 million. The idea originated when the chair of the foundation board accompanied Tucker to a conference on fund-raising methods for community colleges. This dedicated and enthusiastic volunteer led the push to establish an endowment and conduct a capital campaign. Tucker recommends these steps for other small institutions: 1) educate the board; 2) solicit the board's full support; 3) hire consultants when needed; 4) recruit volunteers who can open doors; 5) accompany volunteers on solicitation visits; 6) role-play with volunteers before solicitations; 7) reward volunteers for their efforts; and 8) have fun.

In Advance: The Sermon on the Amount
CURRENTS Article Advice on soliciting a campaign lead gift

In Advance: Is There a Campaign on Your Horizon?
CURRENTS Article When advising potential campaign chairs, veteran development professionals pass on these suggestions: 1) make sure chairs understand the time and financial commitments that may be expected; 2) be sure you have 100 percent trustee and chief executive officer support; 3) be aware of the quality of the development staff; 4) begin cultivation processes early; 5) provide challenges to volunteers; 6) have committees meet regularly; and 7) learn from past mistakes.

In Advance: Making Movies, Moving Millions
CURRENTS Article Dennis Powers of Dennis Powers Productions offers tips for producing campaign videos.

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