Charles Bacarisse—Vice President for Advancement
Houston Baptist University—Houston, Texas
United States
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Assessment & Benchmarking

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Gift Officer Metrics
Good Question Do you have any samples of metrics used to evaluate the performance of fundraisers, especially major gift officers? If not, do you have information that can help us develop metrics?

Return on Investment for Fundraising
Good Question How do we determine the return on investment in our fundraising operation? One way is to calculate the cost to raise $1 or £1, but do you have information on other methods? Are staff salaries typically included in calculations?

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Sample Collection

The CASE InfoCenter maintains a collection of sample materials for members.

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ROI for FR

The CASE InfoCenter has compiled a collection of resources about return on investment for fundraising.

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