ROI for Student Philanthropy Programs
Product This webinar looks at how to measure the return on investment for student philanthropy programs. This multimedia file is a recording of a webinar presented April 25, 2013.

Fundraising Metrics: Assessing Your Return on Investment
Product This webinar addresses how to calculate the metrics of investing in fundraising and how to use the data to make your case for that investment. It gives an overview of the Advancement Investment Metrics Study (AIMS). This multimedia file is a recording of a webinar presented Feb. 14, 2013.

New Fundraising: How to Capture, Market, and Sell Your Impact
Product More and more, donors, foundations and government agencies are making funding decisions based on results, not just on efforts. This seminar gives participants the practical tools needed to measure, market and sell their impact to funders and other key stakeholders. This multimedia file is a recording of a webinar originally presented Jan. 19, 2012.

Ethical Decision-Making in Fundraising
Product In this seminar, participants use AASP’s Ethics Statement, AFP's Code of Ethics and CASE's Donor Bill of Rights, along with a multilayered decision-making tool, to assess ethical dilemmas and questions that advancement professionals commonly face. This multimedia file is a recording of an Online Speaker Series webinar originally presented May 10, 2012. It is part 3 of a three-part series presented in partnership with AASP.

Improving ROI and Performance in Fundraising
Product In this seminar, development leaders at two institutions—Kate Troelstra, senior director of development at Clemson University, and Bill Brower, executive director of major gifts at Hamilton College—discuss how they improved the performance, ROI and effectiveness of their programs. Troelstra and Brower talk about the strategies and tools they used to boost their development programs. This multimedia file is a recording of a webinar originally presented Feb. 2, 2012.

Annual Giving--The Measures and the Trends
Product This webinar looks at the latest national trends in annual giving—from participation to dollars raised; phone, mail and e-mail; and annual giving stewardship—and discusses what tracking measures should be used to ensure a successful annual giving program. The seminar also takes an in-depth look at the key benchmarks of a good program: donor retention, reactivation, acquisition and upgrading behaviors. This is a recording of a webinar originally presented on March 31, 2011.

Advancing Small Colleges: A Benchmarking Survey Update
Product Written for leaders of small- and mid-sized colleges and universities, this benchmarking update is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends. It serves as an update and companion to the 2001 book Advancing Small Colleges.

Advancing Small Colleges: Strategies for Success
Product Written for small-college leaders, this book is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends.