Introduction to Annual Giving
Product This webinar reviews the key elements of a successful annual giving program. It starts with the basics concepts and philosophies of annual giving, works its way through the tools available to annual giving teams and finishes by discussing how to build a program positioned for long-term success. While the session is intended for newcomers, the ideas and information shared can benefit professionals at all levels. This multimedia file is a recording of a webinar presented Oct. 30, 2012.

Five-Week Annual Fund
Product This webinar looks at the success realized by the Fay School since it implemented a five-week model for its family annual fund in 2009: three years of 100 percent family participation and 103 percent increase in revenue. This webinar focuses on aligning core philosophies with strategy and walks through Fay’s implementation as a case study of shortening the solicitation cycle to promote the natural cultivation of donors. This multimedia file is a recording of a webinar presented Nov. 1, 2012.

New Segmentation Model for Annual Giving
Product This seminar looks at how San Francisco State took a new approach to donor research by using a new model for framing and categorizing the attitudes, motivations and giving behaviors of more than 2,000 alumni. It then successfully used the research data to classify their alumni, inform their existing segmentation strategies and tailor communications to each segment. The session includes a high-level review of the study, which revealed three distinct donor types (Champions, Friends and Acquaintances), and provides an in-depth look at the unique attributes of each group. This multimedia file is a recording of a webinar originally presented Feb. 9, 2012.

Mobilizing a Volunteer Team for Your Community College Annual Fund Campaign
Product This webinar discusses how the Los Rios Community College District mobilized a group of volunteers to conduct a successful annual fund campaign. The team of 12 volunteers raised $40,000 in two weeks. Handouts include contains agendas, job descriptions, scripts and other items needed to run a successful volunteer appeal at a two- or four-year institution with limited staff and resources.This multimedia file is a recording of a webinar originally presented Oct. 4, 2011. It is part 1 of a three-part Community College Webinar series.

Direct Mail, Phonathons and Class Agents for the 21st Century
Product This webinar looks at how some top independent schools are enhancing their annual fund programs by increasing participation, productivity and dollars raised with their direct-mail plans, class agent programs and phonathons. The session is designed for annual fund directors and their teams at institutions of any size and type. This webinar discusses the strategic questions that need to be asked in order to develop and advance philanthropic relationships. This multimedia file is a recording of a webinar originally presented Oct. 20, 2011.

Innovations in Annual Giving 3.0: The Online Annual Fund
Product This webinar looks at how social media has changed the annual giving paradigm. The speaker gives examples of multimedia annual giving programs from a range of educational institutions and demonstrates how institutions are adapting their traditional goals to meet the reality of online annual giving. This multimedia file is a recording of a webinar presented May 24, 2011.

More Innovations in Annual Giving: Ten Global Departures That Worked
Product This book shares best practices in annual giving from 10 institutions from around the world. Includes examples of direct-mail pieces, web pages, brochures, postcards and other annual giving communications.

Community College Advancement: Annual Giving
Product The steps outlined in this paper are intended to help community colleges establish an annual fund or give an existing program a boost. Includes 10 ways to motivate annual gifts and a look at problems and pitfalls of annual giving programs. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Innovations in Annual Giving: Ten Departures that Worked
Product This book examines imaginative and successful annual giving and annual fund programs at 10 leading colleges, universities and schools around the world. Readers gain clear and practical insights into reasons for the success of these programs.

Annual Giving: A Practical Approach
Product This thorough overview of both the theory and practice of annual giving provides innovative concepts and specific tactics that cover every aspect of annual fund programs. Offers ideas for newcomers as well as veteran fundraisers at schools, colleges or universities to formulate new approaches or rethink a program.