Mind the Gap: Enhancing Internal Relationships for Fundraising Success
Product This webinar looks the results of a 2012 CASE survey of community college CEOs and their chief fundraisers and explores ways to use the data to evaluate and improve internal relationships on campus. The webinar includes practical tips from a college president and her chief fundraiser about how to build a working relationship that can help boost private philanthropy. This multimedia file is a recording of a webinar presented Feb. 19, 2013.

Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Student Affairs Fundraising
Product This webinar presents the nuts and bolts of a development/advancement unit within student affairs. Topics will include specifics about budget, stakeholders, staff, reporting lines, office structure, prospects, types and examples of gifts, advisory boards and timelines. This multimedia file is a recording of a webinar presented April 11, 2013.

Digital Marketing Tools for Fundraising
Product This webinar looks at the latest digital tools that fundraisers can use for engaging prospects. This multimedia file is a recording of a webinar presented May 9, 2013.

Changing Demographics and How This Affects Your Business, Today and Tomorrow
Product This webinar looks at information from the 2010 U.S. Census and how changing demographics will affect educational institutions. It focuses on using demographic information to maximize relationships with constituents. This multimedia file is a recording of a webinar presented Jan. 31, 2013.

World-Class Donor Relations: Creating a Shared Culture of Stewardship
Product This webinar helps advancement professionals understand the role everyone plays at an institution in creating and sustaining a culture of stewardship. Pariticipants learn to define stewardship and understand everyone’s role in it. This multimedia file is a recording of a webinar originally presented Oct. 11, 2012.

Storytelling: Best Practices in Using an Ancient Art to Engage Today’s Donors
Product This webinar looks at stories from around the world and analyzes their common, universal elements. It then considers how those elements can be used to inform, connect with and inspire donors to give to institutional fundraising efforts. This multimedia file is a recording of a CASE webinar originally presented Sept. 14, 2012.

Small Shops: Making Time for What Really Matters in Community College Fundraising
Product During this webinar, author Steve Klingaman offers insights on fundraising at community colleges and at any small shops. Topics covered include special events, annual funds, alumni relations and building a culture of philanthropy on campuses. This multimedia file is a recording of a webinar originally presented April 24, 2012.

Seeing through a Donor's Eyes
Product This book helps fundraisers write well-reasoned, emotionally satisfying case statements to support all fundraising efforts, not just capital campaigns. The author says that fundraisers must get beyond an insider knowledge of their organizations and see through their donors' eyes in order to create effective fundraising materials.

Turning Community College Alumni into Donors
Product During this webinar, participants learn how the Community College of Baltimore County's systematic approach to data cleanup, communications and mailing with its alumni yielded an 89 percent increase in alumni giving in one year. This multimedia file is a recording of a webinar originally presented March 13, 2012.

Fundraising Strategies for Community Colleges: The Definitive Guide for Advancement
Product This comprehensive guide, written expressly for community colleges, offers practical advice and concrete steps on how to build a strong advancement team that encompasses annual fund, grants, major gift and planned giving programs. Recommended for development professionals, college presidents, board members, trustees, faculty leaders and others in leadership positions at community colleges.

Ethics and Accountability in Fundraising
Product This webinar explores the current fundraising climate, discusses what it means to be ethical, reviews how fundraisers can gain trust, and looks at donors' expectations of accountability. This multimedia file is a recording of a webinar originally presented July 26, 2011.

Across Frontiers: New International Perspectives on Educational Fundraising
Product This multi-author book addresses the international aspect of fundraising for higher education. Chapters look at fundraising in China, philanthropy in the Arab region, international prospect research, campaigns, the annual fund, satellite offices, foundation support and corporate support. Includes online appendix material about country-specific guidelines for obtaining gifts.

Grassroots Approaches to Increasing Alumni and Staff Engagement and Giving at HBCU's
Product This webinar helps participants understand the importance, for HBCUs, of individual giving to help reduce reliance on government, foundation and corporate support. This multimedia file is a recording of a webinar originally presented Jan. 21, 2010.

Fundraising When Money Is Tight: A Strategic and Practical Guide to Surviving Tough Times and Thriving in the Future
Product A noted fundraiser offers practical tips to help nonprofits and their fundraising programs cope with an economic downturn and plan for the future.

Philanthropy at Independent Schools
Product This revised and expanded book covers what development officers, school heads, fundraising volunteers and trustees need to know about fundraising at independent schools, from setting up a development office to asking for major gifts. Topics covered include the challenges of fundraising in the 21st century; approaching diverse constituencies; key relationships in a development program; alumni relations; communications and marketing; new technology in fund raising; writing for development; and international fund raising.

Growing Giving: A Guide to Securing Private Support for Your Community College
Product As competition for state and local money mounts, community colleges must look beyond the public sector for funding: private support is needed. This book offers proven ways to grow relationships and identify giving opportunities.

Over Goal! What You Must Know to Excel at Fundraising Today
Product More causes vying for attention, ballooning campaign goals and highly publicized scandals are among the factors that have transformed fundraising in recent years. This book addresses these realities of fundraising, explains how and why donors have changed and tells what must be done to secure their support.

Community College Advancement: Public-Private Partnerships
Product This electronic paper outlines how community colleges can establish productive partnerships with businesses and other entities. In relating the genesis of the Dallas County Community College Foundation’s $30 million Rising Star scholarship endowment, author Betheny L. Reid outlines a nine-step program that create successful public-private partnerships for your institution. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Community College Advancement Series
Product This series of electronic papers is written for and by community college development professionals. It covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Development Management
Product Selected chapters from the Handbook of Institutional Advancement (3rd ed.) cover five overarching issues for the management of development activities: institutional positioning for fundraising; organizational structures; management and staffing; ethics; and major gifts concepts and principles.

New Strategies for Educational Fundraising
Product Written by acknowledged authorities in the field, this book addresses the development function, the foundations of educational fundraising, raising funds from individuals, the campaign, corporate and foundation support, traditions of giving, the development profession and more.

Cultivating Diversity in Fundraising
Product This book provides in-depth understanding of the philanthropic motivation of four racial/ethnic groups: African Americans, Asian Americans, Hispanic/Latino Americans and Native Americans. The text is organized to provide an overview of each group's history and immigration patterns as well as cultural traditions and charitable and philanthropic practices.

Unit Development Officer's Handbook
Product F.A. Hilenski and 21 other contributors explain the evolution of the unit development officer profession and share best practices for handling development for colleges, professional schools, museums, theaters, research institutes, foundations, and other academic units.

Seven Faces of Philanthropy
Product This book outlines a donor-centered framework for fund raising and offers a detailed understanding of the concerns, interests, needs, and motivations of seven types of affluent donors: the communitarian, the devout, the Investor, the socialite, the altruist, the repayer and the dynast.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.