Community College Advancement: Total Resource Development
Product This paper outlines an approach to total resource development, a framework for unleashing talent and sparking entrepreneurial energy based on four key elements: (1) clear and elevating goals, (2) a broad, integrated definition of potential revenue sources, (3) strategic engagement of investors and (4) clearly assigned and broadly distributed accountability. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement. Community College Advancement: Total Resource Development will show you how TRD can help you maximize resources, minimize waste, and exploit every opportunity. Author: Mary Crabbe Gershwin. CASE, 2005