Bringing Order and Sanity to Your Community College Website
Product This webinar examines the ways in which a governance policy can help in managing and publishing content on a website. Speakers look at how a community college implemented the “Five R’s” of governance (Roles, Responsibilities, Relationships, Rules and Review) while launching a new website. This multimedia file is a recording of a webinar presented March 19, 2013.

Mind the Gap: Enhancing Internal Relationships for Fundraising Success
Product This webinar looks the results of a 2012 CASE survey of community college CEOs and their chief fundraisers and explores ways to use the data to evaluate and improve internal relationships on campus. The webinar includes practical tips from a college president and her chief fundraiser about how to build a working relationship that can help boost private philanthropy. This multimedia file is a recording of a webinar presented Feb. 19, 2013.

Maximizing LinkedIn for Community College Alumni Relations
Product This webinar teaches participants how to leverage LinkedIn for an alumni relations program. Hear how one school, with a very small advancement staff, used LinkedIn to reduce its bad mail count, discover a new crop of successful award nominees, create and sustain a mentor program and triple its email database This multimedia file is a recording of a webinar presented April 9, 2013.

Making the Most of Your First Donor Visit
Product A successful community college fundraiser shares an approach to donor cultivation that makes the most of the first donor visit. This multimedia file is a recording of a webinar presented May 7, 2013.

Small Shop, Big Results: Rebuilding Your Community College Alumni Program
Product This webinar looks at how Morrisville State College, a predominantly two-year institution in upstate New York, successfully retooled its alumni program and realized new levels of alumni engagement. Participants learn how Morrisville transitioned its alumni efforts and what the college has accomplished. This multimedia file is a recording of a webinar presented Dec. 11, 2012.

Motivating Your Community College Fundraising Board
Product This webinar teaches ways to motivate board members (as well as administrators, staff members and volunteers) to greatness. Topics include positive psychology, diverse learning styles and cognitive shifting. This multimedia file is a recording of a webinar presented Nov. 6, 2012.

Short and Very Sweet: Implementing a Six-Week Fundraising Campaign
Product During this webinar, the executive director of the Foundation for Santa Barbara City College talks about how the foundation created a wildly successful “Campaign for Student Success” in 2011, raising $700,000 in six weeks and growing the donor base by 35 percent. Participants hear how a small staff made this happen and how they grew their giving and donor base even more during the second year of the campaign. This multimedia file is a recording of a webinar presented Oct. 23, 2012.

Small Shops: Making Time for What Really Matters in Community College Fundraising
Product During this webinar, author Steve Klingaman offers insights on fundraising at community colleges and at any small shops. Topics covered include special events, annual funds, alumni relations and building a culture of philanthropy on campuses. This multimedia file is a recording of a webinar originally presented April 24, 2012.

Setting Up a Community College Student Phonathon
Product This webinar looks at how Clark College achieved success in its phonathon program. Details covered include making the case to setting up a calling center and selecting a vendor’s software. Hear how the program has grown, and learn some of the many benefits that resulted. This multimedia file, part of the Community College Webinar series, is a recording of a webinar originally presented May 15, 2012.

Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Product Hear how Mount Wachusett Community College has begun using metrics to change its marketing and communications plan. During this webinar, part of the Community College Webinars series, presenters discuss how their new media strategies are informed by the volumes of data available through Google Analytics and other dashboard tools. Participants hear how the marketing and communications division at this college transformed itself in 18 months while garnering important institutional support along the way. This multimedia file is a recording of a webinar originally presented May 1, 2012.

Turning Community College Alumni into Donors
Product During this webinar, participants learn how the Community College of Baltimore County's systematic approach to data cleanup, communications and mailing with its alumni yielded an 89 percent increase in alumni giving in one year. This multimedia file is a recording of a webinar originally presented March 13, 2012.

Lessons Learned: Shifting Your Volunteer Board Composition
Product During this webinar, a foundation executive director examines the dynamics and challenges involved in changing the composition of a volunteer board. She talks about the lessons she learned during this highly contentious undertaking. This multimedia file is a recording of a webinar originally presented Feb. 14, 2012.

Fundraising Strategies for Community Colleges: The Definitive Guide for Advancement
Product This comprehensive guide, written expressly for community colleges, offers practical advice and concrete steps on how to build a strong advancement team that encompasses annual fund, grants, major gift and planned giving programs. Recommended for development professionals, college presidents, board members, trustees, faculty leaders and others in leadership positions at community colleges.

Necessity of Developing a Community College Alumni Relations Program
Product As community colleges are increasingly looking to alumni for support in their fundraising efforts, their need for a solid alumni relations office is becoming obvious. During this webinar, participants will hear how a school, which is only a few years into building their alumni relations programs, has expanded its database and email contacts. Includes practical ideas and some low-cost and no-cost tips that can be implemented, regardless of staff size. This multimedia file is a recording of a webinar originally presented Dec. 13, 2011. It is part 3 of a three-part Community College Webinar series.

Mobilizing a Volunteer Team for Your Community College Annual Fund Campaign
Product This webinar discusses how the Los Rios Community College District mobilized a group of volunteers to conduct a successful annual fund campaign. The team of 12 volunteers raised $40,000 in two weeks. Handouts include contains agendas, job descriptions, scripts and other items needed to run a successful volunteer appeal at a two- or four-year institution with limited staff and resources.This multimedia file is a recording of a webinar originally presented Oct. 4, 2011. It is part 1 of a three-part Community College Webinar series.

Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Product This seminar will provide tips and ideas for using social media to grow enrollment and build brand. Examples and case studies will be presented that show how to integrate various types of social media, along with ways to blend social media with traditional marketing tactics. The webinar focuses on providing practical, actionable approaches that community college communicators, marketers and recruiters can begin to apply immediately to their campaigns. This mulitmedia file is a recording of a webinar originally presented Nov. 8, 2011. It is part 2 of a three-part Community College Webinar series.

Getting Started on Your Community College Fundraising Campaign
Product Veteran fundraiser Stuart Grover offers practical advice to help community and technical colleges prepare for and undertake major fundraising campaigns. Grover offers special insights into the role the CEO and other decision-makers should play in the process. This multimedia file is a recording of a webinar originally presented April 22, 2010.

Getting the Green: Fundraising Campaigns for Community Colleges
Product The special challenges facing fundraisers at community colleges are addressed in this book, which offers guidance for every step of planning, carrying out, and following up on campaigns, from testing feasibility, to identifying supporters, to thanking and retaining volunteers and donors.

Growing Giving: A Guide to Securing Private Support for Your Community College
Product As competition for state and local money mounts, community colleges must look beyond the public sector for funding: private support is needed. This book offers proven ways to grow relationships and identify giving opportunities.

Community College Advancement: Total Resource Development
Product This paper outlines an approach to total resource development, a framework for unleashing talent and sparking entrepreneurial energy based on four key elements: (1) clear and elevating goals, (2) a broad, integrated definition of potential revenue sources, (3) strategic engagement of investors and (4) clearly assigned and broadly distributed accountability. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement. Community College Advancement: Total Resource Development will show you how TRD can help you maximize resources, minimize waste, and exploit every opportunity. Author: Mary Crabbe Gershwin. CASE, 2005

Community College Advancement: Public-Private Partnerships
Product This electronic paper outlines how community colleges can establish productive partnerships with businesses and other entities. In relating the genesis of the Dallas County Community College Foundation’s $30 million Rising Star scholarship endowment, author Betheny L. Reid outlines a nine-step program that create successful public-private partnerships for your institution. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Community College Advancement: The Role of the President
Product This paper discusses the vital role of community college presidents to the entire fundraising process, from the identification of prospects to stewardship of gifts. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Community College Advancement: Planned Giving
Product This guide walks the reader through planned giving programs at four community colleges, covering how and why they got started, how they've been successful and where they are headed. The authors discuss their own institution’s program in the greatest detail, focusing on Kirkwood Community College’s initial efforts and current practices. A look at the other institutions provides additional approaches and philosophies. Includes the full text of Kirkwood’s fundraising standards, gift policies, investment policy and more. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Community College Advancement: Annual Giving
Product The steps outlined in this paper are intended to help community colleges establish an annual fund or give an existing program a boost. Includes 10 ways to motivate annual gifts and a look at problems and pitfalls of annual giving programs. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Community College Advancement Series
Product This series of electronic papers is written for and by community college development professionals. It covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.