Using Data to Maximize Marketing Budgets
Article, Community College News Article Like many community colleges, Tallahassee Community College was looking to grow its enrollment, but instead of simply spending more on advertising and marketing, the college took a step back—and decided to take a different approach to its marketing strategy.
Starting with Zero: A Lesson in Developing Alumni Groups
Article, Community College News Article Instead of starting with postcards and emails, Brookhaven Community College, located right outside of Dallas, Texas, tried something different when looking to begin the school's first alumni program. The college hosted a kick-off event where they invited every single alumni in recent history back to the campus for a small event.
Conference for Community College Advancement
Conference Join colleagues from throughout North America for the Conference for Community College Advancement. This special conference will bring together professionals from all areas of advancement at community colleges—fundraising, alumni relations, marketing and communications, and government relations—for unparalleled programing, professional development and networking opportunities.
What’s the Idea?
CURRENTS Article Community colleges can promote their campuses without a big advertising budget by recruiting and educating community ambassadors. Each fall, Craven Community College Foundation in North Carolina invites 15 to 20 community members to join its VIP Ambassador Program. During four half-day sessions between September and December, the ambassadors tour Craven's two campuses and speak with students, faculty, and administrators about the college's goals, funding, and programs. Ambassadors promote Craven in their respective circles, some even hosting College 101 events.
Benchmarking Alumni Relations in Community Colleges: Findings from a 2015 CASE Survey
White Paper This white paper, released February 2016, features key data on alumni relations programs at community colleges across the United States. The paper compares results from 2015 and 2012 across such areas as the structure, operations and budget for alumni relations, alumni data collection and management, alumni communications and engagement strategy, as well as fundraising activities with alumni.
Social Media Prowess with a Small Team
Article, Community College News Article Across the country, community colleges are experiencing the same priority struggle: how can a small staff with limited time include the ever-evolving world of social media as a part of a communications strategy?
New Membership Structure Extends CASE Benefits to All Members
Article, Community College News Article Beginning July 1, all professionals working in advancement services, alumni relations, communications, fundraising and marketing at member institutions will have access to all CASE benefits.
Two Approaches to Alumni Relations
Article, Community College News Article When Stacey Lockhart arrived at Wenatchee Valley College in 2011, the alumni program was essentially nonexistent. Today, the WVC Alumni Association is on its way to showing return on investment and documenting measurable results.
Share Your Stuff in San Diego
Article, Community College News Article Feb. 12 is the deadline to submit proposals for the 2016 Conference for Community College Advancement. The fifth annual event will have a new format to better meet the needs of attendees. There are three types of 60-minute sessions:
Endowment Growth Slows in 2015
Article, BriefCASE Article The rate of growth for endowments of U.S. colleges and universities slowed dramatically in 2015, according to the 2015 NACUBO-Commonfund Study of Endowments.
Alex Trebek: Future Taft College Student?
Article, Community College News Article Started just two years ago, the West Kern Petroleum Summit, scored quite the coup in 2015: “Jeopardy!” host Alex Trebek served as emcee of the event.
District Makes Employee Engagement Fun–and Successful
Article, Community College News Article The key to successful employee engagement–at least for a community college district in California–apparently starts with conga lines.
Take a Selfless Approach to Email Writing
Article, Community College News Article To better engage their constituents, community college advancement professionals should write emails with messages that focus on the recipient and not the sender, says a communications expert.
Community Colleges Recognized for Advancement Work
Article, Community College News Article Six community colleges received a combined eight awards as part of the CASE 2015 Circle of Excellence Awards, which honor outstanding work in advancement at institutions around the world.
Top Fundraising Community Colleges Honored
Article, Community College News Article CASE has named 11 community colleges as recipients of its 2015 Educational Fundraising Awards, which recognize U.S. institutions for overall performance and improvement in educational fundraising programs.
Investments in Planned Giving Prove Worth
Article, Community College News Article Advancement leaders at community colleges recently honored by CASE credit large bequests with their institution's fundraising success—and encourage others to focus more on planned giving.
The Great Alumni Hunt
Article, Community College News Article By challenging teams of volunteers to a friendly competition, a California community college foundation reconnected with more than 1,100 alumni in just a month.
Industry Connections 'Goldmines for Fundraising'
Article, Community College News Article A community college known for its hospitality program is forging new partnerships with local business leaders by inviting them to participate in an industry-specific advisory committee.
Advertising Grant Presents Opportunity for Media Exposure
Article, Community College News Article Community college foundations can take advantage of a grant program from Google that offers nonprofits free advertising—which can help them promote their mission and increase their visibility on web search results.
The Key to a Positive Work Attitude? Resiliency
Article, Community College News Article For community college advancement professionals to succeed, they must learn to stay positive and productive in the face of change, challenges and uncertainty, says a communications expert.
Tuition-Free College Among Hot Topics at Upcoming Conference
Article, Community College News Article The prospect of “free” community college and how advancement practitioners should respond is among the hot topics to be discussed at the CASE Conference for Community College Advancement, Oct. 1-3, in Anaheim, California.
Show Return on Investment of Major Gift Fundraising
Article, Community College News Article By refocusing her fundraising efforts on major gifts, a community college foundation director helped solicit the largest gift in the history of her institution and helped it quickly surpass the goal of its latest campaign.
Alumni Relations Efforts Gain Traction
Article, Community College News Article Community college alumni relations programs appear to be gaining momentum based on the findings of a new CASE survey.
Blazing a New Trail in Communications and Marketing
Article, Community College News Article Doug Wotherspoon was looking into the future…and he didn’t like what he was seeing.
Expert Advice on Starting an Alumni Relations Program
Article, BriefCASE Article Advancement shops at four-year institutions that are thinking about starting an alumni relations program could look to a few community colleges for inspiration.
New Research Indicates Growth of Alumni Relations at Community Colleges
Article, BriefCASE Article Alumni relations programs at community colleges across the United States appear to be gaining momentum, according to findings of a new CASE survey.
Talking Points: Decision Dilemmas
CURRENTS Article To bump up graduation and retention rates, community colleges need to develop more structured and coherent programs and services that lead to students' timely graduation and career aspirations. Some leading community colleges are now employing a "guided pathways" approach that focuses on the four main areas of the student experience, from enrollment to graduation.
An Honorable Gesture
CURRENTS Article Providing microscholarships increased membership in Phi Theta Kappa at Klamath Community College.
Video Tips on Dealing with Boards and Legislators
Article, Community College News Article Watch two videos shot at last month’s Conference for Community College Advancement on the culture of foundation boards and engaging state legislators.
New Practitioners Should Make Connections
Article, Community College News Article Community college advancement practitioners new either to their job or the sector should develop relationships with key influencers on their campus, say two CASE faculty members leading a newcomers workshop.
Plan for Campus Crises
Article, Community College News Article Every community college should have a crisis management plan for logistics and communications, write a pair of experienced institutional leaders.
President Flips Script on Graduation Speakers
Article, Community College News Article While many institutions pay for commencement speakers, a community college in Wisconsin does the opposite. It asks speakers to make a gift to the institution.
Social Media Policies for Community Colleges
Sample Collection The CASE InfoCenter maintains this collection of social media policies for community colleges for all CASE members.
Survey Results Highlight Community College Foundation Operations
Article, BriefCASE Article More than three-quarters of respondents to a recent survey of community college foundations were either planning a major fundraising campaign, had one in progress or had recently completed one.
Survey Results Highlight Foundation Operations
Article, Community College News Article More than three-quarters of respondents to a recent survey of community college foundations were either planning a major fundraising campaign, had one in progress or had recently completed one.
Market Research Key to Effective Institutional Marketing
Article, Community College News Article A community attitude and awareness survey is one of the best ways that communications and marketing professionals at community colleges can measure the effectiveness of their efforts, says a practitioner.
Integrate Alumni into Giving Plans
Article, Community College News Article Community college advancement leaders should incorporate alumni into their institution’s long-term fundraising plans, says one foundation director.
Presidents Shouldn't Shy Away from Advancement
Article, Community College News Article Community college presidents who embrace advancement position themselves and their institutions for long-term success, writes a former institutional leader.
Stewardship and the Second Gift
CURRENTS Article Barbara Samper would drive through Salinas Valley and see migrant workers in the field and think, "How can I help their children obtain a college education?"
Free Tuition or Not, a Fundraiser's Job Remains the Same
Article, Community College News Article Even if students could attend community college for free—as President Obama proposed last month— chief fundraisers at two institutions whose students already benefit from local free-tuition programs say their jobs wouldn’t change significantly.
Heaton Promoted at CASE
Article, Community College News Article The inaugural director of the CASE Center for Community College Advancement, Paul Heaton, has a new role at CASE: director, Office of the President.
Conference Planning Team Named
Article, Community College News Article Elizabeth (Bess) Littlefield, executive director of the Reynolds Community College Educational Foundation in Virginia, has been named chair of the 2016 Conference for Community College Advancement. Mitch Andrews, interim executive director of advancement at the Tyler Junior College Foundation, will serve as vice chair.
Teach Colleagues and Learn From Them
Article, Community College News Article First-time presenters at last year’s Conference for Community College Advancement say they greatly benefited from the experience and encourage others to share their expertise at the 2015 event.
Plan Today for Success Tomorrow
Article, Community College News Article Every community college advancement office needs a cohesive annual fundraising plan, says one foundation director.
Keeping "Community" in the College Name
Article, Community College News Article A marketer at a two-year college in Virginia says the “community” in its name is an asset, not a liability.
Garnering Large Gifts Takes a Commitment
Article, Community College News Article Community college advancement practitioners should spend less time on low-return efforts like golf tournaments and more time on developing a high-yielding major gifts program, says a fundraising leader.
Talking Points: State of Attainment
CURRENTS Article Federal policies provide crucial support to students working to earn a degree, but states play the primary role in determining the educational attainment of their population. The opportunity to enroll in and complete college varies from state to state, as well as within states. Here are three key ways states can help more students obtain higher levels of education.
Fundraisers Share Advice on Dealing with Boards, Legislators and Presidents
Article, BriefCASE Article Educational fundraising experts share advice on involving presidents in fundraising and other evolving issues in three video segments produced at last month’s Conference for Community College Advancement.
Plan an Engaging Foundation Website
Article, Community College News Article A well-designed community college foundation website should attract, retain and nurture donors, says a design consultant.
What’s the Idea?
CURRENTS Article Alumni relations staff partnered with an English 101 class to interview graduates about their time at Elgin Community College, what the institution means to them, and their lives after graduation.
Community College Scholarship Samples
Sample Collection The CASE InfoCenter maintains this collection of Community College scholarship materials including agreements, policies, committees, stewardship and assorted other materials. The sections below are arranged by sample type, then alphabetically by institution.
Improve CEO-CDO Relationships
Article, Community College News Article To champion fundraising efforts on their campuses, community college presidents should have as strong a working relationship with their foundation director as they do with their provost, says one institutional leader.
Revamping a Foundation Board
Article, Community College News Article Leaders of community college foundations with weak boards have the power to help these bodies overcome a history of underperformance, says a nonprofit development expert.
Bonding with Voters
CURRENTS Article When community colleges need resources, they must seek funding through bond initiatives or property tax hikes. A successful campaign engages the community and uses a number strategies to gain voters' support.
Students Help College Profile Alumni
Article, Community College News Article The alumni relations staff at an Illinois community college recently partnered with an English 101 class on a project to interview alumni and write profiles about them. The new collaboration has already proven itself a win-win for all involved.
A Model Community College Magazine
Article, Community College News Article Community college magazines should have content not just for students and alumni but also for local residents, says the leader of an award-winning publication.
Adopt a Donor-Centered Approach to Leadership
Article, Community College News Article Community college fundraisers shouldn’t shy away from cultivating major gifts, says a keynote speaker at the upcoming CASE Conference for Community College Advancement.
CEO Support Key to Award-Winning Fundraising
Article, Community College News Article Advancement leaders at community colleges recently honored by CASE credit strong presidential support of their work for improvements in their institution’s fundraising.
Creating Cultures of Leadership
Article, Community College News Article Drew Dudley, leadership educator and keynote speaker at the upcoming CASE Conference for Community College Advancement, says that many advancement practitioners aren’t completely comfortable calling themselves leaders. He wants to remedy that anxiety.
Get Compliant with Charitable Solicitation Laws
Article, Community College News Article Community college advancement leaders should ensure that their institutions are compliant with complex charitable solicitation laws before fundraising outside of their home state.
Learn from a Peer Advancement Review
Article, Community College News Article Two community college advancement leaders recently invited teams of their peers to identify strengths and weaknesses of their advancement programs.
Redesigning a Community College Website
Article, Community College News Article Community college leaders should involve faculty and staff when planning an overhaul of their institution’s website, say an advancement director and a web manager.
Launching an Alumni Affinity Group
Article, Community College News Article Community colleges should develop affinity groups as an alumni engagement strategy, according to a presenter at a recent CASE virtual conference.
Community College Alumni Relations
Sample Collection The CASE InfoCenter maintains this collection of community college alumni relations samples for all CASE members. Sample types include newsletters, awards, job descriptions, surveys and promotional material.
Connect Alumni Relations and Career Services
Article, Community College News Article Community college alumni relations programs can benefit through connections with their institution’s career services office, say two practitioners.
Start Major Gift Fundraising
Article, Community College News Article Community college fundraisers thinking about launching a major giving effort should first establish a robust annual giving campaign, say a pair of foundation directors.
Community College Alumni Relations
Good Question Does CASE have any resources on growing and sustaining a community college alumni relations program?
If You Build It, Alumni Will Engage
CURRENTS Article Many community college students complete the requirements for a degree or certificate but then transfer to a four-year college or university and don’t apply for the credential. So how should these institutions define and count their alumni? How can alumni relations leaders reach out to campus partners to gain access to alumni information? Read this article to learn the answers.
A Model Public-Private Partnership
Article, Community College News Article A community college situated in a major petroleum and natural gas production region is partnering with local industry to improve economic and workforce development and grow new sources of support for the college.
Getting Started in Alumni Relations
Article, Community College News Article For those in newly created alumni relations positions at community colleges, the challenges are many but aspirations remain high as alumni respond positively to outreach efforts.
Conducting an Alumni Survey
Article, Community College News Article Alumni relations professionals launching new programs should survey former students to shape their programming, says a community college practitioner.
Making Twitter Work for Small Communications Offices
Article, Community College News Article Community colleges that effectively use Twitter build their brands, increase media coverage and establish trust with the public, says a communications expert.
Putting the Spotlight on Philanthropy
Article, Community College News Article Students, faculty and staff at an Ohio community college plan to celebrate Student Engagement and Philanthropy Day by raising money to provide emergency assistance to students who might otherwise have to drop out for financial reasons.
Community College Branding Samples
Sample Collection The CASE InfoCenter maintains this collection of branding samples for community colleges for all CASE members. Samples are arranged alphabetically by institution.
Presidents Should Champion Alumni
Article, Community College News Article Community college presidents need to lead the campus conversation about the value of their institution’s alumni, says the keynote speaker of an upcoming CASE conference.
Community College Professor Wins National Honor
Article, Community College News Article A math teacher who helps students overcome their fear of the subject is the 2013 Outstanding Community Colleges Professor of the Year.
Conference Planning Team Seeks Proposals
Article, Community College News Article CASE invites members to submit a session proposal for the 2014 Conference for Community College Advancement.
Options for Competing with For-Profit Institutions
Article, Community College News Article To successfully compete with the well-funded marketing campaigns of for-profit institutions, community colleges should find strategic ways to position themselves, say two communications and marketing practitioners.
One Size Doesn’t Fit All
Article, Community College News Article Community colleges leaders should recognize the importance of using different engagement and cultivation strategies to reach and garner donations from different generations of alumni, says a leading alumni relations practitioner.
Planning for Alumni Relations Success
Article, Community College News Article Leaders of community college alumni programs should develop their own strategic plans to identify priorities for future growth, say two CASE faculty members.
Focusing on What Matters
Article, BriefCASE Article Educational institutions should think less about themselves and what they need and more about their broad constituencies and what they need, said a keynote speaker at the recent CASE Conference for Community College Advancement.
Jump-Start Employee Giving
Article, Community College News Article By highlighting the impact scholarships make on students’ lives, a Wisconsin technical college increased employee-giving participation from 34 percent to 92 percent in one year.
Stay Connected During a Natural Disaster
Article, Community College News Article A New Jersey community college impacted by Hurricane Sandy used social media to provide its community with a sense of stability during a tumultuous time.
The Do's and Don'ts of Strategic Planning
Article, Community College News Article Community colleges need robust strategic plans to address future uncertainty, say CASE faculty members.
Tracking Alumni Engagement
Article, Community College News Article To show the return on investment of alumni relations, two community colleges have developed systems to measure alumni engagement beyond donations.
Event-Based Fundraising: What’s the Real ROI?
Article, Community College News Article Community colleges should reconsider holding special events like galas and golf tournaments to raise money as they often have a poor return on investment, say two CASE faculty members.
Motivating Students to Fill the Funding Gap
Article, Community College News Article Community colleges can grow student giving by educating students that tuition doesn't cover the actual cost of attendance, says an advancement leader.
Leader, Know Thyself
Article, Community College News Article By understanding their personal leadership characteristics, community college advancement professionals can improve their work performance, says a talent management expert.
Leaders Have a Lot to "Unlearn"
Article, Community College News Article Community college leaders need to adapt to the changing advancement and educational landscape for their institutions to thrive, says a keynote speaker at the upcoming CASE Conference for Community College Advancement.
Produce a Compelling Magazine
Article, Community College News Article Magazines offer institutions an ideal opportunity to communicate their value to the surrounding community, say the leaders of two award-winning magazines.
Community College Gift Acceptance Policies
Sample Collection The CASE InfoCenter maintains this collection of gift acceptance policies from community colleges. Policies are arranged alphabetically by institution.
Award-Winning Colleges Share Secrets to Success
Article, Community College News Article Strong presidential leadership, engaged alumni volunteer boards and increased communications with donors. A handful of community colleges honored by CASE credit these strategies with spurring their recent fundraising success.
Growing Community College Alumni Relations
Article, Community College News Article New award-winning research shows that community college presidents and advancement staffs believe that alumni programs improve institutional affinity among former and current students.
Refocusing Colleges on Community
Article, Community College News Article Jan Masaoka, nonprofit expert and keynote speaker at the upcoming CASE Conference for Community College Advancement, says community colleges should think less about themselves and what they need and more about their broad constituency and what it needs.
Odds and Ends: Community’s Center
CURRENTS Article Danny Pudi, cast member of the NBC comedy "Community" and an alumnus of Marquette University in Wisconsin, waxes philosophical about whether the show will return for a fifth season, talks about his college study habits (or lack thereof), describes what a reunion of the "Community" study group at the fictional Greendale Community College might look like, and tells us about the best job he ever had: being a Marquette University admissions tour guide.
Make the Most of Your First Donor Visit
Article, Community College News Article Fundraisers needn’t wait 18 to 24 months before asking a potential donor for a gift, says a community college chief development officer.
Trailblazing Alumni Relations Officers Give Professional Insight
Article, Community College News Article Establishing a successful alumni relations program at a community college doesn’t happen overnight. It takes sustained financial investment, championing from institutional leaders and a lot of patience, say two pioneering practitioners.
Outlook: A New View on Fundraising
CURRENTS Article With public funding for community colleges dwindling, the leaders of these two-year institutions will be increasingly focused on raising philanthropic support, necessitating a change in their traditional campus roles.
Benchmarking Alumni Relations in Community Colleges: Findings from a 2012 CASE Survey
White Paper This March 2013 white paper summarizes the results of a survey on alumni relations programs at U.S. and Canadian community colleges. The purpose of the survey was to help community college staff members benchmark their experiences and programs in alumni relations with their peers. The survey was conducted by the CASE research office in conjunction with CASE's Center for Community College Advancement.
The Road to Changing State Policy
Article, Community College News Article Community college leaders must make a clear "ask" and articulate the return on investment when advocating for legislation, says the head of a two-year college system.
Bringing Order to a College Website
Article, Community College News Article To ensure their websites stay fresh and focused, community colleges should adopt a governance policy for those who manage and publish content, says a marketing professional.
Students Learn Importance of Philanthropy
Article, Community College News Article On Feb. 28, three community colleges participated in Student Engagement and Philanthropy Day, a celebration among more than 120 institutions worldwide spotlighting the importance of private giving to education.
Smaller Is Better
CURRENTS Article Bronx Community College in New York is piloting alumni programs that organize graduates by small, tight groups with specific interests and needs.
Community College Strategic Plans
Sample Collection The CASE InfoCenter maintains this collection of strategic plans for alumni relations, communications and marketing, fundraising and institutionally related foundations at community colleges. The collection is available to all members.
Community College Alumni Surveys
Sample Collection The CASE InfoCenter maintains this collection of alumni surveys, reports and magazine coverage. The collection includes samples from community colleges.
Benchmarking Tools Within Reach
Article, Community College News Article Community colleges looking for a method to track their fundraising efforts in comparison to their peers should look no further than the Voluntary Support of Education survey, says one advancement leader.
A Call to Action on Advocacy
Article, Community College News Article Community college leaders must be better advocates for legislation that will increase institutional access, remove barriers to student success and adequately fund their programs, says one of the sector’s most effective champions.
Advice for New Chief Fundraisers
Article, Community College News Article To achieve fundraising success, chief development officers need to establish a good working relationship with their college president, says a CASE presenter.
Community College Boards
Sample Collection The CASE InfoCenter compiled this collection of board materials from community college alumni associations and institutionally related foundations. Samples include bylaws, board roles and responsibilities, committee structures and responsibilities, nomination and orientation material, and assorted other documents. The collection is available to all CASE members.
Everyone Has Something to Teach
Article, Community College News Article Both first-time and seasoned presenters at last year's Conference for Community College Advancement say the experience has made them better professionals and are encouraging others to share their knowledge with colleagues at this year's event.
Community Colleges Join Forces in Statewide Fundraiser
Article, Community College News Article Maryland’s 16 community colleges collaborated in a 24-hour online fundraising blitz last month and raised more than $62,000 for scholarships, programs, facilities and other local projects.
The State of Community College Alumni Relations
Article, Community College News Article A recent national survey reveals that most alumni relations programs at community colleges are nascent, remain small in scope and have budgets that are spread thin. However, the survey also reveals that community colleges are adopting several best practices that have led to early successes.
Motivating a Fundraising Board
Article, Community College News Article Advancement officials who liaise with fundraising boards need to take more personal responsibility for their members’ engagement with donor cultivation, says a CASE faculty member.
Rebuilding an Alumni Program
Article, Community College News Article Morrisville State College, a predominately two-year institution in rural upstate New York, recently rebooted its alumni program and outreach philosophy on campus, garnering more than 300 new donors in a year.
Benchmarking the Alumni Relations Program
Report In June 2012, CASE fielded a survey about community college alumni relations programs. A total of 133 usable responses were collected from a range of demographic profiles reflecting enrollment size, geographic area and alumni base. Topics included alumni program staff and budget resources, data collection and management, communications and strategy, solicitation and fundraising, governance and alumni associations. This presentation reflects the survey results.
Community College Job Descriptions
Sample Collection The CASE InfoCenter maintains this collection of job descriptions for a variety of advancement positions.
Mind the Gap
CURRENTS Article If good communication is the key to a successful relationship, it might be time for chief fundraisers and their institutional CEOs to consider couples counseling.
Community College Annual Reports
Sample Collection The CASE InfoCenter maintains this collection of annual reports from community colleges. Reports are arranged alphabetically by institution.
Community College Stewardship Videos
Sample Collection The CASE InfoCenter maintains this collection of stewardship videos from community colleges.
How to Pass a Bond Issue or Tax Levy
Article, Community College News Article Community colleges should use demographic data to determine the best time to request voter support for bond issues and tax levies, says a former institutional leader.
Keeping a Campaign Short and Sweet
Article, Community College News Article In just six weeks last year, the Foundation for Santa Barbara City College raised $700,000 and grew its donor base by 35 percent.
Be a Better Storyteller for Your College
Article, Community College News Article Storytelling is the best tool community colleges have to advance themselves and their cause, says a nonprofit communications expert.
White Paper White papers and reports related to Community Colleges
Community College CEO/Chief Development Officer Survey Report
Report Do community college presidents believe they're getting adequate support from chief fundraisers? Do fundraisers believe that their CEOs understand their roles in fundraising success? In summer 2012, CASE conducted parallel surveys of community college CEOs and chief development officers to gather their perspectives on their roles and relationship. The surveys and a presentation of the findings are included.
Cultivating Models of Success
CURRENTS Article Community colleges throughout the country are beginning to engage alumni as donors and advocates who can testify to the value of a community college education.
Advice for New Chief Fundraisers
Article, Community College News Article Two community college chief fundraisers say colleagues who are new to leadership roles in fundraising should engage academic and board leaders in the advancement process, so that they have institutional allies in their work efforts.
Three Paths to Fundraising Success
Article, Community College News Article There’s more than one way for a community college to significantly improve its overall fundraising performance. Just ask three award-winning institutions from Kentucky, New York and Virginia.
Marketing Lessons from Madison Avenue
Article, Community College News Article Community colleges shouldn't be afraid to adopt some of the marketing tactics of corporate advertising firms, says a team of marketing experts from Ohio.
Spend Money to Make Money
Article, Community College News Article Dan Pallotta, nonprofit guru and keynote speaker at the upcoming CASE Conference for Community College Advancement, says community colleges should significantly invest in fundraising.
Track Everything Posted on Social Media
Article, Community College News Article A skilled social media maven from an institutionally related foundation in Texas says college officials should measure the impact of everything they post on Facebook, Twitter and other similar networks.
Results of the 2012 CASE Compensation Survey: Community College Respondents
Report The 2012 Community College Compensation Report summarizes the results of CASE's most recent compensation survey just for community college respondents. The 42-page report contains data from 146 individuals employed at North American community colleges. The 2012 results provide a comprehensive view of compensation practices to help identify patterns across the profession. Community college salary data is broken down by criteria such as discipline/primary function, enrollment size, supervisory level and tenure.
Getting LinkedIn with Lost Alumni
Article, Community College News Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.
How Presidents and Development Directors Work Together
Article, Community College News Article Mutual respect and common understanding are essential to productive relationships between chief executives and chief advancement officers at community colleges, says one such duo from a two-year institution in New York.
CASE File: Largest Gifts to Community Colleges
CASE File The institutions on this list have received a gift or pledge valued at $10 million U.S. dollars (unless indicated otherwise) or more. The list is organized in order from largest to smallest gift. The dollar amounts do not represent a donor's cumulative giving to a recipient institution. Information was compiled from press releases, articles, websites and databases. Full citations for sources can be found in the bibliography.
Community College Leaders Urged to Fundraise
Article, Community College News Article Fundraising emerged as a new, hot topic at a recent annual meeting of community college leaders.
Advancement Research Tools Available at Your Fingertips
Article, Community College News Article Benchmarking data and research about community college advancement programs are plentiful—if you know where to look.
Students Dial Up Donations
Article, Community College News Article Involving students in phonathons is a great way to generate excitement on campus and drum up community support for an annual fund, says a development officer at a Michigan community college, who adds that most students say they love the work and are happy to help.
Don’t Leave Money on the Table
Article, Community College News Article Nearly one in 10 gifts to educational institutions is eligible for a matching gift from employers of individual donors. It’s time more community colleges took advantage of these opportunities, say a group of matching gifts experts.
Finding Metrics that Matter and Learning to Use Them
Article, Community College News Article Many in the community college sector talk about “integrated marketing” but few understand what it means and how it can transform their institution’s operations, say a pair of practitioners at a Massachusetts community college.
Turning Community College Alumni into Donors
Article, Community College News Article The advancement staff at the Community College of Baltimore County in Maryland—where alumni donations increased 89 percent in one year—has discovered practices that turn alumni into donors.
Foundation Leader Recognized for Contributions to Profession
Article, Community College News Article Betheny Reid, president of the Dallas County Community College District Foundation, was recently named the recipient of a 2012 CASE Commonfund Institutionally Related Foundation Award for her work. She hopes her institution’s rise from humble beginnings to the seventh-largest two-year college foundation will inspire her colleagues in the sector to embrace advancement.
Advice for Building a Strong Advancement Program
Article, Community College News Article A leading expert on community college fundraising says two-year institutions can secure a proportionate share of dollars given to higher education by applying management practices used by four-year colleges and universities.
Scaling New Heights
CURRENTS Article Community colleges are seeking and raising previously unheard-of sums through major campaigns. Driven by the need to fill budget gaps caused by reduced public funding, these colleges also have strong leaders championing their fundraising cause and newfound confidence that they are worthy of investment.
Talking Points: A Measured Response
CURRENTS Article For years, U.S. community college leaders have argued that graduation rates are not a good barometer for measuring community college success. Two efforts are underway to address questions about community college performance with new yardsticks that provide a more accurate assessment.
Calif. Colleges Turn to CASE for Professional Development
Article, Community College News Article Amid ongoing state budget cuts to education, advancement professionals at community colleges in California face growing pressure to raise more private funds and increase alumni interest to support the operations of their institutions. Thanks to a new partnership between CASE and the Network of California Community College Foundations, advancement professionals at the state’s 112 community colleges will receive even more professional development, services and support at this critical time in their history.
Community College and Business Partnerships Take Root
Article, Community College News Article During last month’s State of the Union address, President Barack Obama spoke of a partnership between Siemens AG and Central Piedmont Community College in North Carolina that helped an out-of-work mechanic enroll in training and earn a high-paying job at the company. The president applauded the effort and called on more two-year institutions and private businesses around the country to engage in similar job-creating partnerships.
Engineering a Great Board
Article, Community College News Article Any good volunteer board needs a tune up every now and then—and community college foundation boards are no exception. A board’s makeup should change as the institution’s goals change, experts say, whether this means attracting members willing to take on a more proactive role in fundraising or bringing on higher-level executives who maintain invaluable professional networks.
Everyday Ideas for Engaging Students
Article, Community College News Article Alumni relations professionals know that engaging current students with their institution is key to future giving. A number of two-year schools—even those without a full-blown alumni relations program—are creatively using their existing resources and programs to enrich the college-going experience of their current students. Even a one-person advancement shop can learn from their experiences.
Professor of Year Helps College Garner Grants
Article, Community College News Article The Math Outreach Center at Amarillo College—brainchild of CASE’s 2011 outstanding community colleges Professor of the Year—began six years ago with no space, no personnel and no budget. Today, the center provides more than 23,000 hour-long tutoring sessions annually to students—many of whom see their test scores increase at least one letter grade after visiting one or more times. But students aren’t the only ones reaping the rewards of the center’s success. The Texas community college has recently garnered national attention and millions of dollars in federal grants.
New Research Shows that Transfers Support Both Alma Maters
Article, BriefCASE Article New research reveals that community college students who transfer to four-year institutions are as likely to donate to both their two- and four-year alma maters.
Get to Know Your CASE District
Article, Community College News Article Community college officials looking to get more out of their CASE experience should consider attending events in their CASE district, which may provide a number of convenient and cost-effective opportunities for advancement training.
Revealing the Community College Alumni Donor
Article, Community College News Article Using predictive models, four-year institutions develop profiles of alumni donors so that they can target efforts to those alumni most likely to give. Community colleges, however, have been unable to benefit from such tactics because a profile of their alumni donors did not exist. Now, thanks to groundbreaking research, some characteristics of community college alumni donors have been revealed—and are sure to provide new direction for two-year college administrators, fundraisers and alumni professionals.
Community College Case Statements
Sample Collection The CASE InfoCenter maintains this collection of case statements for a variety of campaign types and goals. Annotations include each campaign's goal, priorities, time frame, amount raised to date, website and additional publications (when available).
Using Social Media Deliberately
Article, Community College News Article Many community colleges are unsure how to manage their social media presence to achieve their institutions’ strategic goals. CASE will host a webinar Nov. 8 explaining how community college advancement teams should use social media, both coherently and strategically, to grow enrollment and build brand.
Out of Thin Air, an Alumni Database
Article, Community College News Article When the Northwest Technical College Foundation was established in 2005, it had a problem. The small Bemidji, Minn., institution and its predecessor colleges had never kept track of alumni data in their 40-year history. In 2009, the foundation set about the tall task of compiling its very first alumni database. And it found a significant number of alumni by asking local businesses for help in the search process.
Article, Community College News Article Community colleges looking to spark a culture of advancement on their campuses need look no further than the classroom. Several two-year institutions have reaped the benefits of teaching their students, faculty and staff the ins and outs of fundraising
Noteworthy Former Community College Students
Article, Community College News Article When Business Insider last month published its list of “the most famous community college students of all time,” it created an opportunity for community colleges to showcase their vast reach as well as their accomplished former students.
Fundraising Model Proves Successful for Smaller Institutions
Article, BriefCASE Article With a bit of ingenuity and complete trust in its volunteers, a two-person advancement team at a community college in California raised US$40,000 in two weeks. Officials behind the campaign blitz say their formula for success is tailor-made for two-year and four-year institutions with limited staff and resources.
Survey Looks at Institutionally Related Foundation Funding
Article, Community College News Article About 72 percent of community college foundations had endowments valued at less than $10 million last fiscal year. The mean amount of private support raised per community college foundation was around $1.8 million. These are among the findings of a 2010 CASE survey of institutionally related foundations affiliated with public institutions of higher education in the United States.
You Asked For It...
Article, Community College News Article More than 50 advancement professionals from throughout the United States participated in a series of CASE Virtual Town Hall meetings last month, offering ideas for the Center for Community College Advancement.
Learn to Run a Successful Volunteer Annual Fund Blitz
Article, Community College News Article Last spring, the two-person advancement staff at Los Rios Community College District mobilized volunteers for an annual fund campaign that raised more than $40,000 in two weeks. In October 2011, officials behind the campaign will host a webinar on how to launch a similar campaign with limited staff and resources.
The VSE: "An Aspiration Tool"
Article, Community College News Article The Voluntary Support of Education survey is considered by many to be the authoritative national source of information on private giving to higher education. However, community college participation in the survey has remained low. Arguing that the survey is an invaluable tool for their field, many community college officials say they would like to see more of their peers participate.
CASE Launches Center for Community College Advancement
Article, Community College News Article Community colleges now have access to an expanding array of programs and services being offered through the new CASE Center for Community College Advancement.
Conference Speakers Find Gold in Community College Partnerships
Article, BriefCASE Article "America's community colleges are probably the most democratic, influential institutions in our country. They give everyone who wants it a chance to fulfill their potential." That's according to Brian Haller, director of foundation and corporate relations at the Borough of Manhattan Community College and presenter at a recent CASE conference.
Odds and Ends: Community Opportunity
CURRENTS Article In this interview, CURRENTS talks with Kweisi Mfume about the impact community college had on his life. He also talks about rising tuition costs and the role of the government.
Connecting with Commuters
CURRENTS Article With decreased government funding for higher education the world over, many public two- and four-year commuter institutions are paying more attention to fundraising, which means reconnecting with alumni and building relationships. Since commuter schools are not likely to have much success with traditional alumni programming such as homecomings, class reunions, and tailgate parties, these institutions are finding other ways to engage former students and foster a sense of community.
Community College Organizational Charts
Sample Collection The CASE InfoCenter maintains this collection of advancement organizational charts for community colleges.
Community College Naming Policies & Opportunities
Sample Collection The CASE InfoCenter maintains this collection of links to naming policies and opportunities posted on institutional websites. The collection includes samples from community colleges.
Talking Points: An Overlooked Resource
CURRENTS Article Many of today's community college students are among the best students in America and have the potential to thrive at elite four-year colleges and universities. However, too few of them have the opportunity to transfer. This article discusses the Jack Kent Cooke Foundation's Community College Transfer Initiative, which makes grants to highly selective four-year institutions that agree to increase admissions of, establish programs for, and provide financial aid to low- to moderate-income community college students.
Community College Foundations: An Analysis of a Survey Conducted by the Council for Advancement and Support of Education
White Paper This white paper on the structure and staffing of community college foundations reports the results of a CASE survey conducted in 2010. The survey asked community college foundation leaders to respond to questions about board and governance, staffing, alumni relations, budget/funding, fundraising/private support, campaigns, major gifts, endowment and donor outreach.
Odds and Ends: Through the Gates
CURRENTS Article In this interview with CURRENTS, Hilary Pennington of the Bill & Melinda Gates foundation offers advice for institutions seeking funding and discusses the Gates Foundation's particular interest in community colleges.
Survey: Americans Generally Pleased with Community Colleges
Article, BriefCASE Article The vast majority of respondents to a new survey say the quality of education at community colleges is excellent or good and that it is sometimes better for students to attend community colleges instead of four-year institutions.
Community Colleges Have Crucial Role in U.S. Economy
Article, BriefCASE Article "Unsung heroes," "hidden gems" and "uniquely American" are just a few of the phrases national leaders used to describe community colleges during a White House summit earlier this month in Washington, D.C.
Talking Points: Funding Efficiency
CURRENTS Article The U.S. Student Aid and Fiscal Responsibility Act puts the federal government in charge of student loans, and uses the resultant savings for a variety of priority higher education programs, including increased Pell Grant allotments and dedicated funding to community colleges and minority-serving institutions.
Private Gifts Support Emergency Aid at Community Colleges
Article, BriefCASE Article Most emergency aid funds available to help community college students with unanticipated expenses come from private gifts, according to the results of a recent CASE survey on community college emergency aid programs. Nearly 70 percent of respondents at institutions that offer emergency aid say that requests for aid have increased during the last two years, and nearly 60 percent indicate that the pool of available funds is inadequate to meet needs.
Expert Shares Essential Elements for Successful Fundraising at Community Colleges
Article, BriefCASE Article A leading expert in community college fundraising says having a strong team of leaders from the institution and general community is crucial for a successful campaign.
Suddenly in the Spotlight
CURRENTS Article Community college enrollments in the United States are soaring. At the same time, however, states are slashing budgets, and more students applying to community colleges today qualify for financial aid. With less money to educate more students, community colleges are turning to more strategic fundraising to fulfill their missions and meet expectations.
Advance Work: Midnight Madness
CURRENTS Article Community colleges are getting creative with class schedules to battle enlarging class sizes.
Talking Points: Standards that Fit
CURRENTS Article Traditional outcome measures, particularly those collected at the federal level, inadequately capture the breadth and varied missions of community colleges. Community college leaders are working on developing new metrics by which to measure their institutions.
Community Colleges: Growing Individual Giving with Effective Prospect Research
White Paper This January 2010 white paper explores the extent to which prospect research is used by community colleges, particularly in the area of individual giving. Free registration is required to download the paper.
Talking Points: Plans for Parity
CURRENTS Article The time is right for a more diverse community college leadership corps.
Matter of Scale
CURRENTS Article Community colleges are poised to communicate the true value they provide to students and higher education in America.
Doing More with Less in Downturns Not New for Community Colleges
Article, BriefCASE Article A national survey of community college leaders reveals that these institutions are "again at the receiving end of the 'do more with less and do it better' mantra" as they face significantly higher enrollments and steep budget cuts as part of the economic downturn.
Advance Work: All for One
CURRENTS Article The Foundation for California Community Colleges and the Network of California Community College Foundations have teamed up to produce a statewide community college alumni magazine and companion Web site.
Advance Work: A Community Evolves
CURRENTS Article A recent report found that during their time in community college, many students raise their education goals.
Specific Media Relations Programs: Waubonsee Community College - Gold Award
Best Practice Waubonsee Community College celebrated its 40th anniversary in 2006-2007. As part of the celebration, the college recognized and honored its top 40 alumni and students, calling them Waubonsee’s "Fabulous 40" to coincide with the anniversary theme of "Celebrating 40 Years of Student Success." The media relations campaign for the Fabulous 40 won an award from CASE in 2008.
Campaigns: Monroe Community College Foundation - Bronze Award
Best Practice In January 2007, Monroe Community College announced the Chesonis Family Foundation Challenge as part of the institution's campaign to raise funds for the PAC Center--a new athletic, fitness and recreational facility. By December 2007, the college and its foundation met the campaign goal of raising $6 million in private funds, including the $1.5 million challenge.
Corporate and Foundation Programs: Bow Valley College - Silver Award
Best Practice Bow Valley College's first-ever fundraising campaign, "Improving Lives Beyond the Classroom," set out to raise $10 million over five years. With funding in 2005, 2006 and 2007 from Suncor Energy Foundation, the Canadian community college developed a program called Placement Services for Immigrant Professionals. The college also leveraged the Suncor gift to launch a new integrated employment service for students, alumni and clients called BVCWorks.
Creative Use of Technology and New Media: SAIT Polytechnic - Bronze Award
Best Practice When SAITVIEW arrived on campus in spring 2007, heads began to turn upwards. Digital information screens mounted from the ceiling in 17 locations captured the attention of three key audiences: students, staff and supporters/visitors. A new tool in the college's communications program, SAITVIEW offered the latest campus news in 15-second billboard bites, conveying breaking news and internal marketing information via an easy-to-access and engaging medium in strategically located gathering spots.
Advance Work: Think Locally, Educate Globally
CURRENTS Article Students at Blue Ridge Community College had the opportunity to help a local community in Haiti.
Advance Work: Bugged About Recruiting
CURRENTS Article A welding rodeo is not your common campus event, but it is the perfect recruitment and community building tool for one technical college in Washington.
Talking Points: Change Is Good
CURRENTS Article This column deals with the complexities of the credit transfer process throughout higher education.
Springboard for Life
CURRENTS Article This article focuses on public perceptions--and misperceptions--of community colleges and explores how these institutions fit into the overall landscape of higher education in the United States. It also looks at what community colleges are doing to combat some negative images that persist about them.
Big Pond, Small Fish
CURRENTS Article Large foundations are casting about for community colleges so their gifts will have a bigger impact. A parallel trend is two-year institutions creating their own educational foundations. The combination means greater funds for education improvement, research, and more.
The Advancement Myths of Community Colleges
CURRENTS Article This article shows how community college advancement is busting the myths about poor fundraising results, lack of alumni loyalty, and negative public perceptions. The reality is that development at two-year institutions is becoming more sophisticated and successful, alumni do stay engaged with their two-year alma maters, and the community college brand is coming into its own.
A Road to Be Taken
CURRENTS Article Michael Wall, director of alumni relations at Anoka-Ramsey Community College, discusses how alumni relations at communities colleges is not only possible but critical.
Career Path: The Perfect Fit
CURRENTS Article Sometimes a person outside of the field can make the best leader. That's what happened when a marketing professional became the head of the foundation of a large community college system.
Advance Work: Financial Aid Simplified
CURRENTS Article Pima Community College offers gift certificates to use for tuition or fees. They aren't the flashiest gifts to give, but they make sense.
Holding the Line
CURRENTS Article It's the best and worst of times for U.S. community college leaders. Even as they enjoy attention and recognition from national leaders and enroll greater numbers of students--including students who could have attended four-year colleges--they must contend with state budget cuts, tuition increases that threaten access for low-income students, competitive pressures from nonprofit and for-profit education institutions, and calls for greater accountability.
AdvanceWork: Spinning Straw into Gold
CURRENTS Article A North Carolina community college successfully turned an abandoned textile mill into classroom, office, and community space. Local residents contributed generously to the $1.8-million campaign that made the conversion possible, and by restoring a site with significance to many in the area, the institution built stronger community relations.
Setting Up Shop
CURRENTS Article The author presents stories of how institutions, ranging from two-year colleges to independent schools, have launched or revived alumni associations. Alumni officers can adapt the strategies she describes to match the needs of their own campuses.
AdvanceWork: Fruitful Marketing
CURRENTS Article Last year, Silicon Valley community-college administrators became concerned that the region's four-year institutions were attracting potential community-college students by incorrectly implying that community-college courses take longer to complete and are less relevant to the job market. Administrators needed to get the word out fast that their campuses offer convenient, online, weekend, and evening classes and cutting-edge programs for Internet-related careers. This article describes a collaborative public-service campaign to solve the communication problem.
Small Office: Capitalizing on Volunteers
CURRENTS Article As the first and only advancement professional at three-year-old Nunez Community College, Tucker helped organize a fund-raising campaign that far exceeded its goal of $1.1 million. The idea originated when the chair of the foundation board accompanied Tucker to a conference on fund-raising methods for community colleges. This dedicated and enthusiastic volunteer led the push to establish an endowment and conduct a capital campaign. Tucker recommends these steps for other small institutions: 1) educate the board; 2) solicit the board's full support; 3) hire consultants when needed; 4) recruit volunteers who can open doors; 5) accompany volunteers on solicitation visits; 6) role-play with volunteers before solicitations; 7) reward volunteers for their efforts; and 8) have fun.
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