How to Use “New” Media to Promote Faculty Research
Article It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.

Special Interest Magazines: Johns Hopkins University Bloomberg School of Public Health -Bronze Medal
Best Practice In 2006, the editorial team of Johns Hopkins Public Health magazine took on an ambitious challenge: dedicate its two issues for the year to documenting two critical, but very different missions of the Johns Hopkins Bloomberg School of Public Health. One issue focused on public health in Africa, while a second reported on urban health in the United States.

Special Interest Magazines: Stanford University School of Medicine - Silver Medal
Best Practice Although Stanford is typically included with its Ivy League brethren, it's definitely not "old school." It's a non-traditional, distinctive, West Coast medical school that's one-half to (in the case of Harvard) one-tenth the size of its peer institutions, yet consistently makes powerful contributions to medical science. That spirit guides our editorial decisions for Stanford Medicine magazine, which focuses on stories that will contribute to the discourse on important biomedical issues while building awareness among the nation's health-care opinion leaders of the innovative research, clinical care, health-care policy and community service initiatives developed here.

Periodical Staff Writing for Internal Audiences: Stanford University School of Medicine - Silver Medal
Best Practice Medical Center Report arrives each week on Wednesday to over 14,000 mailboxes and e-mails throughout Stanford’s medical school. It has an annual budget of $50,000.

Special Interest Magazines: Harvard Medical School - Silver Medal
Best Practice The Harvard Medical Alumni Bulletin aims to provide readers with a lively view of Harvard Medical School: its rich history, its leadership in medicine today, and its legacy of talented physicians past and present.

Research Magazines: Ohio University - Silver Medal
Best Practice Perspectives seeks to serve its readers by providing information about the research, scholarly, and creative activities of Ohio University faculty, staff, and students, and about the contributions of university research in general. This is accomplished through the publication of accurate and balanced journalistic content that informs, stimulates intellectual discussion, and promotes scholarly inquiry.

AdvanceWork: Eyes Are the Prize
CURRENTS Article Half of the 10 most popular science and technology press releases distributed by EurekAlert! in 2003 were generated by colleges and universities. The senior program associate for EurekAlert!, the online news service of the American Association for the Advancement of Science, says that catchy headlines and compelling news are most likely to capture readers’ attention. Top releases in 2003 came from the University of Utah, Imperial College London, the University of Southern California, Stanford University, and the University of Washington.

Science Lessons
CURRENTS Article Public information officers often find themselves in the midst of controversy surrounding their institutions’ scientific research activities. That’s only one part of communicating science, however. Even though not every project will make headlines, PIOs must communicate important, complex research every day. Key to that task is establishing rapport with the scientists, presenting science to lay readers, and explaining why it’s important without overhyping.

Good Chemistry
CURRENTS Article Cornell University professor of science communications Lewenstein talks about the value of bringing scientists and public information officers together during his workshops. These workshops help reporters and scientists understand what the public wants and needs to know about science. In particular, it’s important to focus on providing the public a means to develop both a practical and civic science literacy. For the most part, Lewenstein finds that campuses do a good job of promoting scientific research news.