Inside Out
CURRENTS Article This article looks at how campus internal communications has changed as communications vehicles have moved increasingly from print to online, how this shift has led several larger universities to embrace the news center model, and how this opening of communication has expanded the audiences that internal communicators address.

Paper Trails
CURRENTS Article In this changing digital age, do printed magazines still have a place? Readers say yes, and editors who think otherwise may find themselves saving costs, but losing alumni.

Odds and Ends: Internet Innovator
CURRENTS Article CURRENTS interviews Guy Kawasaki, co-founder of Alltop, an "online magazine rack," and previous Apple Fellow at Apple Computer Inc., about the future of print magazines.

Living in a Digital Age
CURRENTS Article Moving your university publication online is no easy task. Publications managers should be aware of staffing, IT, and content issues.

From Page to Pixel
CURRENTS Article This article describes strategies for creating online alumni magazines that are more than a posting of the hard copy and offers practical advice for building a compelling, engaging, and interactive site.

Advance Work: Up Close and Personal
CURRENTS Article A new video magazine is bringing the University of Texas football program into the homes of alumni and fans. The Texas V-Mag delivers full-screen, broadcast-quality video stories to paid subscribers.

Come Together
CURRENTS Article Communications professionals increasingly discuss what stays in print and what goes on the Web--often with budget-cutting in mind. In this article, the authors point out that Web and print are two very different mediums and content for one can't just be retrofitted or repurposed for the other. They outline strategies for making the two mediums work together more effectively.

Many Happy Returns
CURRENTS Article In the two years after launching a free monthly e-mail alumni newsletter, the Stanford Alumni Association conducted three surveys of recipients. The results provided information on reader preferences for length, format, and content. Data also suggested that the newsletter promotes positive feelings and a sense of connection with the institution. An additional study of giving records found higher donor participation among newsletter recipients.

AdvanceWork: Do You Own the Rights?
CURRENTS Article Can an institution legally post a recent article from its alumni magazine on its alumni website without getting the author's approval?

Entering the High-Tech Page
CURRENTS Article Editors of Middlebury College, Northeastern University, and Harvard University describe the software and cost-cutting tricks they use to produce quality alumni magazines online.