2012 CASE Member Magazine Readership Survey Analysis
Report The CASE readership survey of institutional magazines reveals key findings about reader preferences and engagement, including how the amount of time spent reading an alumni magazine can impact a reader's giving and involvement with the institution. New findings from questions on format preference and online content are also included. The report highlights many of the benchmarks and trends revealed by comparing data collected from nearly 100,000 CASE member institution readers.

Avoid Reporting “Same Old, Same Old” Stories in Alumni Magazine
Article “How often do you look forward to reading about commencement in your alumni magazine?” Probably not very often, says a recent CASE Editors Forum speaker who shared creative ways to write interesting and engaging articles on commencements and other annual events.

When, How and Why Print Magazines Should Go Digital
Podcast Hear Catherine Pierre, editor of Johns Hopkins Magazine, describe how readers have influenced her thinking about the role of her magazine's print edition in an increasingly digital world. Listen to Sally Hicks, editor of Faith & Leadership, explain how she and her colleagues are continually learning how to escape their "print mindset" and take advantage of their publication's web-only format.

Inside Out
CURRENTS Article This article looks at how campus internal communications has changed as communications vehicles have moved increasingly from print to online, how this shift has led several larger universities to embrace the news center model, and how this opening of communication has expanded the audiences that internal communicators address.

Paper Trails
CURRENTS Article In this changing digital age, do printed magazines still have a place? Readers say yes, and editors who think otherwise may find themselves saving costs, but losing alumni.

Odds and Ends: Internet Innovator
CURRENTS Article CURRENTS interviews Guy Kawasaki, co-founder of Alltop, an "online magazine rack," and previous Apple Fellow at Apple Computer Inc., about the future of print magazines.

How to Make Your Online Magazine Click
Article In a December CASE Online Speaker Series titled “100 College Online Magazines,” Brenda Foster and Katie Pugh of GCF Marketing Communications for Education reported on the results of a survey of digital editions of university and alumni magazines. Their survey looked at 100 different online magazines to find common trends and formats.

Living in a Digital Age
CURRENTS Article Moving your university publication online is no easy task. Publications managers should be aware of staffing, IT, and content issues.

Independent School Web-Based or Electronic HTML External Audience: Buckingham Browne & Nichols School - Gold Award
Best Practice The Link is an e-newsletter that Buckingham Browne & Nichols School posts eight times a year on the school’s website. The e-newsletter debuted in September 2007.

Web-Based or Electronic HTML External Audience Tabloids and Newsletters: Hawken School - Bronze Medal
Best Practice Hawken School’s monthly e-newsletter, H@wkeNews, was conceived with the purpose of driving traffic to the school’s Web site and building community by informing constituents of news and upcoming events. Newsletter items link to feature stories, new sections of Hawken’s growing Web site, fundraising information, and downloadable audio files. A monthly contest calls for alumni to become involved in the growth of Hawken’s electronic photo archives.

From Page to Pixel
CURRENTS Article This article describes strategies for creating online alumni magazines that are more than a posting of the hard copy and offers practical advice for building a compelling, engaging, and interactive site.

Advance Work: Up Close and Personal
CURRENTS Article A new video magazine is bringing the University of Texas football program into the homes of alumni and fans. The Texas V-Mag delivers full-screen, broadcast-quality video stories to paid subscribers.

Come Together
CURRENTS Article Communications professionals increasingly discuss what stays in print and what goes on the Web--often with budget-cutting in mind. In this article, the authors point out that Web and print are two very different mediums and content for one can't just be retrofitted or repurposed for the other. They outline strategies for making the two mediums work together more effectively.

Many Happy Returns
CURRENTS Article In the two years after launching a free monthly e-mail alumni newsletter, the Stanford Alumni Association conducted three surveys of recipients. The results provided information on reader preferences for length, format, and content. Data also suggested that the newsletter promotes positive feelings and a sense of connection with the institution. An additional study of giving records found higher donor participation among newsletter recipients.

AdvanceWork: Do You Own the Rights?
CURRENTS Article Can an institution legally post a recent article from its alumni magazine on its alumni website without getting the author's approval?

Entering the High-Tech Page
CURRENTS Article Editors of Middlebury College, Northeastern University, and Harvard University describe the software and cost-cutting tricks they use to produce quality alumni magazines online.