Inside Out CURRENTS ArticleThis article looks at how campus internal communications has changed as communications vehicles have moved increasingly from print to online, how this shift has led several larger universities to embrace the news center model, and how this opening of communication has expanded the audiences that internal communicators address.
Advance Work: Here We Are CURRENTS ArticleLiverpool Institute for the Performing Arts in England found the perfect way to get alumni to update their address and job information: offer them the chance of some free publicity.
Come Together CURRENTS ArticleCommunications professionals increasingly discuss what stays in print and what goes on the Web--often with budget-cutting in mind. In this article, the authors point out that Web and print are two very different mediums and content for one can't just be retrofitted or repurposed for the other. They outline strategies for making the two mediums work together more effectively.
Sample Collection
The CASE InfoCenter maintains a collection of sample materials for members.