You Can’t Wrap a Fish in an iPad
Article Digital media have replaced many print publications, but that doesn’t mean print is near extinction. It simply means that communications professionals must play to print’s unique strengths, said one communications expert at a recent CASE conference.
Study: Institutions Spending Less on Traditional Media, More on Social Media
Article Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.
Sample Collection The CASE InfoCenter maintains this collection of education institutions' infographics and data visualizations used to convey advancement-related data and stories.
Good Question Does the InfoCenter have resources that discuss best practices for designing infographics? What about examples of infographics created for advancement purposes?
All Together Now
CURRENTS Article This article looks at how the public affairs department and admissions office at the College of the Holy Cross collaborated to overhaul and update the college's admissions recruitment materials, print and online, and how the process not only improved the products but also improved the working relationship between the departments and set an example for the campus. The authors discuss the lessons they learned from the process and the importance of some of the choices they made along the way.
Annual Conference for Publications Professionals
Conference In times of tight budgets and technological innovation, it can be a challenge to make ends meet and stay ahead of the curve while continuing to effectively manage the day-to-day operations of your publications office. This conference explores compelling issues in strategy, storytelling, creativity and branding.
Advance Work: Hip to Be Square
CURRENTS Article Little booklet has a big impact for the University of Liverpool
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.
Publications Program Improvement: Trinity International University - Silver Medal
Best Practice Trinity International University's three major publications–magazine, undergraduate viewbook and divinity school viewbook–looked dated and needed to be rethought and redesigned to ensure they were reaching two key audiences: alumni and prospective students.
Advance Work: Printing Primer
CURRENTS Article A printing consultant offers tips on how to get the best print job at the best price.
AdvanceWork: Black and White and Raspberry All Over
CURRENTS Article Campus designers should consider color trends when looking to update campus logos or create publications. Using a new generation of colors can help communicate to younger students and even help attract enrollees. Hot colors include lime green and retro shades such as pink and turquoise. Designers can tone them down for other audiences.
CURRENTS Article At first glance, the concept of outsourcing might seem somewhat antithetical to advancement--counterintuitive even. Advancement is all about building relationships and working together across campus, and outsourcing might work against that. This article explores whether outsourcing is hitting campuses the same way it's hitting the corporate world. It features examples from several campuses that currently outsource projects and addresses cost-cutting issues, making decisions about what to outsource, and more.
All that Glitters
CURRENTS Article Profiles of selected 2001 Circle of Excellence winners, including alumni relations programs at Oklahoma State University, the University of Indianapolis, and Lake Forest College; communications programs or publications at Providence College, Hotchkiss School, Art Center College of Design, University of Natal, Carleton College, and Baptist College of Health Sciences; and development programs at Georgia State University, Lord Fairfax Community College, and the University of Utah.
AdvanceWork: New Cues on Hues
CURRENTS Article To appeal to today’s youth, campuses need to expand their color repertoire in recruitment and marketing publications. Creative use of vibrant hues can attract attention and breathe new life into print materials. To spot current color trends, a design consultant recommends looking at teen fashions and cosmetics, designer paints, and MTV.
CURRENTS Article Publications professionals offer 10 recommendations for a successful publications audit: 1) focus your study tightly; 2) invite anyone who is interested; 3) choose the right measurement tool; 4) engage team members from multiple offices and levels; 5) make the work fun as well as substantive; 6) keep an open mind to opinions and insights; 7) evaluate the data and distribute the results; 8) use the
With Limited Hands
CURRENTS Article How do editors and designers continue to march in the face of understaffed and underfunded departments? Indiana University School of Public and Environmental Affairs director of communications and marketing Bate shares some of her secrets, along with those from Cincinnati Country Day School, Eastern Mennonite University, Drury College, University of Lethbridge, Portland State University, and the Five College Consortium.