Office Space: Wiki Wisdom
CURRENTS Article This column discusses why Wikipedia and higher education have a natural relationship; why understanding how Wikipedia works is an important media literacy skills for students, faculty, and staff in higher education; offers brief explanations about the Wikipedia editing process; provides some do's and don'ts; and highlights the recently expanded Global Education Program, which encourages faculty to include Wikipedia editing in course curricula.

Add Personality to Your Web Writing to Increase Readership
BriefCASE Article Short and to the point are well-known mantras for web writing, but web content should also be personable, clever and even fun to read, according to a communications expert and speaker at the 2010 CASE Summer Institute in Communications and Marketing.

Office Space: The 10 Laws of Storytelling
CURRENTS Article To keep someone clicking on your site, give them quality content.

Elements of Internet Style: The New Rules of Creating Valuable Content for Today's Readers
Product This book examines the trend toward greater informality in writing and the faster acceptance of changes in language, punctuation and capitalization. Written by social-networking consultants, media analysts and trainers and publishing professionals, the books covers many topics, including audience expectation across media types; principles of readability, hierarchy and flow; aids to accessibility and navigation; making editorial decisions when there is no precedent to draw upon; and creating a style guide.

Writing for the Web
Product This webinar offers tips and advice on writing for the web or when searching for someone to write web copy for your institution's website. It includes examples to illustrate the high standards to aim for. Learn why many of the tips for better website writing apply to email copy as well. This multimedia file is a recording of an Online Speaker Series webinar originally presented Feb. 16, 2006.

Web Sight
CURRENTS Article Writing for the Web is not just a matter of writing shorter--it’s more than just "write short heads and get to the point." People who know the technology aren't familiar with some useful design/editorial principles that are print-based but still applicable to the Web. People who know print don't think much of it is transferable to the Web or they get at it from one angle and don't see the communications gestalt. This article explores these ideas and describes how to use marketing, cognitive, and linguistic strategies to produce text, which is different from just "writing copy."