Trading Places
CURRENTS Article This article highlights a contest that Canada's York University began in 2012. A York undergraduate student won the right to switch places with the institution's president for a day while the president took on the student's classes and schedule for the day.

Say What?
CURRENTS Article Middlebury alumni and students have recorded memories, or Murmurs, to engage alumni and prospective students.

Did You See That?
CURRENTS Article Part art and part science, a good video can be an incredibly powerful tool to connect with your audiences.

Crème de la Crème
CURRENTS Article In 2011, 268 bronze, silver, gold, and grand gold Circle of Excellence awards went to 171 colleges, universities, independent schools, and nonprofit organizations worldwide. Eight of those grand gold and gold award winners are profiled here.

Virtual History
CURRENTS Article This brief article discusses the University of Massachusetts at Amherst's Digital UMass project, which has digitized documents, papers, other materials, and more than 13,000 photos that trace the history of the college and placed them online for the public and researchers to access and explore.

Holiday Hijinks
CURRENTS Article During the holiday season of 2009, marketing staff at the University of North Carolina used UNC School of Medicine faculty to create a humorous video in which psychology experts discussed the cantankerous nature of Dr. Suess' the Grinch. The video led to many hits on YouTube and was picked up by several news outlets.

The Sea of Social Media
CURRENTS Article As social media grows in use, institutions need to look closely at how they are using these new tools in communications and marketing. Some institutions are charting a course by using different mediums to meet its strategic goals.

Advance Work: Podcast Pushers
CURRENTS Article The use of podcasts is steadily growing, according to a May 2008 survey, and higher education is helping this growth.

Advance Work: Work with What You’ve Got
CURRENTS Article Live video of a robin's nest with eggs drew an unexpected following for Duke University's Web site and underscored the power of social networking.

Advance Work: The Future's in the Palm of Their Hands
CURRENTS Article To show that it understands how today's students like to get their news and information, Fitchburg State College is using podcast technology to send its acceptance letters. But mom and dad can still expect to receive the old-fashioned paper version in the mail.

Talking Points: Pod on the Quad
CURRENTS Article As campuses continue to explore ways to communicate with constituents, many are embracing new technologies such as podcasting. Podcasting allows users to download various types of audio content, including newscasts, speeches, and more to their computers and MP3 players so they can listen to it whenever they want. Many mainstream media outlets offer podcasts, and their uses for campuses are plentiful. This article explains what podcasting is, why it's useful, and how to use it. It also offers an inside look at how the University of Florida News Bureau is already putting this technology to good use and how it plans to use it in the future.

Advance Work: Up Close and Personal
CURRENTS Article A new video magazine is bringing the University of Texas football program into the homes of alumni and fans. The Texas V-Mag delivers full-screen, broadcast-quality video stories to paid subscribers.