Mobile Technology
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Mobile on Track to Surpass PC Traffic
Article
Use of smart phones, tablets and other mobile devices is growing rapidly with mobile traffic set to surpass PC traffic by 2015. As this growth continues, educational institutions will need to make mobile adoption a high priority, says a communications expert speaking during a session at the recent CASE Social Media Conference in Chicago.
Mobile E-mail Use Popular Among Young Adults
Article
Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.
Experts Predict Top Social Media Trends for 2011
Article
Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.
Fast-Growing Mobile Technology Platforms Increase Campus Connectivity
Article
Mobile technology is the fastest growing technology in the world, with 4.6 billion mobile devices in use at the end of 2009. And with continued growth expected, this booming trend has huge potential for increasing campus connectivity, says Stanford University's Lisa Lapin, who spoke at the recent CASE Institute for Senior Communications & Marketing Professionals.