Browse by Professional Interest
Mobile Technology

23 results



Browse other interest areas at left.

Mobile Websites
Good Question Does CASE have any recommendations or best practices for developing a mobile website and samples from institutions that have already done so?

Catch the Conversation
CURRENTS Article Social listening involves searching the never-ending stream of online conversations for comments that relate to your brand. A social listening operation encompasses much more than Twitter, Facebook, and your institution's other social accounts. According to Sprout Social, 30 percent of tweets that mention a brand don't include its Twitter handle, and only 9 percent of tweets are directed at brands. Yet many institutions are not equipped to catch the conversation beyond what's happening on their own social channels. There's a much wider world of social conversation on blogs, discussion forums, and websites such as Reddit. Many campuses have invested in social media management tools such as Sprout Social because they recognize the importance of monitoring social conversations. But many institutions are typically grabbing just the low-hanging fruit.

Voices
CURRENTS Article Advice on handling donor information learned during a previous position, and members share what app changed their life.

Snap Into Snapchat
CURRENTS Article Princeton University started a Snapchat account in April 2014 to share photos, text, and video in story form and to reach current and prospective students. Is the app right for your institution?

Snap Into It
CURRENTS Article Snapchat use among teens and traditional college-age students is exploding, and colleges and universities report that students have embraced their institution's use of the app. Should your institution be on Snapchat too? Here are some insights social media pros shared during a July 2015 #casesmc Twitter chat on Snapchat basics.

Glass on Campus
CURRENTS Article Yeshiva University's president is wearing Google Glass as part of an experiment to share the campus CEO's perspective in a new way.

Odds and Ends: Generational App-titudes
CURRENTS Article In this Q-and-A, author Katie Davis discusses her book, The App Generation: How Today's Youth Navigate Identity, Intimacy, and Imagination in a Digital World.

What to Ponder Before You Pin
CURRENTS Article This article discusses the criteria that the social media staff at Marquette University developed to help them decide whether to devote time and resources to new social media platforms. It also looks at how Marquette University and advancement professionals at other institutions use social media channels such as Pinterest, Instagram, and Tumblr.

Mobile on Track to Surpass PC Traffic
Article,  BriefCASE Article Use of smart phones, tablets and other mobile devices is growing rapidly with mobile traffic set to surpass PC traffic by 2015. As this growth continues, educational institutions will need to make mobile adoption a high priority, says a communications expert speaking during a session at the recent CASE Social Media Conference in Chicago.

Good Question
CURRENTS Article Does CASE have any recommendations or best practices for developing a mobile website and samples from institutions that have already done so?

The Move to Mobile
CURRENTS Article It’s clear that students, not to mention higher education’s other audiences, are in the mobile space. So now what? This article explores how colleges and universities are forging ahead with mobile strategies and learning from one another.

Use Them … or Lose Them?
CURRENTS Article This short feature article offers a point-counterpoint view on using quick-response codes, known as QR codes. Chuck Cunningham of the University of Guelph in Canada advocates for using them, citing his institution's positive experience including them in Guelph's viewbook and other admissions marketing materials. Meanwhile, Cassie Dull of Park Tudor School in Indiana argues that QR codes are more of a trend than a useful marketing innovation, suggesting that those who use them may be suffering from shiny object syndrome.

Tiempo en pantalla
CURRENTS Article Con el lanzamiento y popularidad the iPad y otras tablets así como el Kindle, una gran cantidad de revistas de exalumnos de Universidades han dado un giro experimentando con nuevos formatos electrónicos.

Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article,  BriefCASE Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.

Screen Time
CURRENTS Article With the release and growing popularity of the iPad and other tablets as well as the Kindle and other e-readers among alumni, a handful of college and university alumni magazines have taken the leap into experimenting with these new electronic formats.

Mobile E-mail Use Popular Among Young Adults
Article,  BriefCASE Article Adults between the ages of 18-24 are 46 percent more likely to access e-mail on mobile devices than mobile users on average, according to a media study by digital marketing company comScore. They're also less likely than in previous years to use web-based e-mail.

Experts Predict Top Social Media Trends for 2011
Article,  BriefCASE Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

Location, Location, Location
CURRENTS Article This article discusses several location-based social networking services (also known as geosocial networking), including Foursquare, Gowalla, Loopt, Whrrl, and Facebook Places, and provides information about how some institutions are experimenting with them to connect and engage with campus constituencies.

Fast-Growing Mobile Technology Platforms Increase Campus Connectivity
Article,  BriefCASE Article Mobile technology is the fastest growing technology in the world, with 4.6 billion mobile devices in use at the end of 2009. And with continued growth expected, this booming trend has huge potential for increasing campus connectivity, says Stanford University's Lisa Lapin, who spoke at the recent CASE Institute for Senior Communications & Marketing Professionals.

In Full Bloom
CURRENTS Article The digital age is upon us, with technology reshaping the way institutions interact with students, faculty, alumni, and donors. Find out how this new age is changing the world of communications and marketing, alumni relations, and development.

Advance Work: News at Your Fingertips
CURRENTS Article The University of Waterloo is offering its iPhone- and BlackBerry-wielding alumni the option of receiving school news on their mobile devices.

Reunion Is in Hand
CURRENTS Article For its 150th anniversary of class-based reunions, Princeton University created Reunions Mobile, a mobile Web site that provides a portable way to communicate maps, schedules, and important messages to thousands of returning alumni.

Advance Work: Chalk Talk
CURRENTS Article This article highlights one institution's efforts to publicize a new campus service.