Improve Your LinkedIn Experience
Article Leaders can get more from LinkedIn this year by making several resolutions, says a networking expert.

Experts Share Social Media Best Practices for Independent Schools
Article Social media is a powerful way to strengthen and build relationships with parents, grandparents, students and even the local media, according to two presenters at a recent CASE webinar on social media at independent schools.

Study: Institutions Spending Less on Traditional Media, More on Social Media
Article Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.

Twitter Chat Participants Discuss Social Media and Fundraising
Article Creative campaign sites, donor thank-you videos and “crowdfunding” initiatives are just some of the ways in which institutional fundraisers are using online tools.

Key Takeaways from Social Media Seminar Highlighted on CASE Blog
Article Institutions using social media must make sure that people, not technology, are at the center of every post. That's according to speakers at a recent CASE Europe seminar on social media.

Track Everything Posted on Social Media
Article A skilled social media maven from an institutionally related foundation in Texas says college officials should measure the impact of everything they post on Facebook, Twitter and other similar networks.

Survey: Institutions Finding Success in Social Media Campaigns
Article Facebook is still the dominant social network used by institutions, although Twitter use is up significantly, and social networks are now being woven into broader institutional campaigns, according to a new survey.

Study: Twitter Use Highest Among African Americans, Smartphone Users
Article Twitter use has nearly doubled in the United States since 2010, and the proportion of online adults who use Twitter daily has quadrupled since then, according to a new study.

Getting LinkedIn with Lost Alumni
Article A Pennsylvania community college more than tripled its alumni mailing directory in less than two years using the social network LinkedIn.

Tweets to Avoid
Article Three professors studying social media say there are certain types of tweets that leaders should avoid sending—no matter how tempted they are to send them.

Report: Nonprofits Achieving Success with Social Media
Article Social networking continues to grow in importance for nonprofits with Facebook and Twitter extending their dominance among this group, according to a new social networking benchmark report.

Crisis Communications Policies Overlook Social Media, Study Finds
Article While most educational institutions have crisis communications policies, many of those policies do not address the use of social media in a crisis, according to a new study.

Pinterest: Essential Engagement Tool or Just Another Social Network?
Article Traffic to Pinterest, an image-based social sharing site, has soared during the last several months, nearly keeping pace with the amount of buzz surrounding it. Many social media experts have already identified it as a potential game changer for online communications but is Pinterest relevant to higher education—and if so, how?

Independent Schools: Think Creatively, Strategically When Managing Social Media
Article Managing your institution’s social media channels can be a daunting task, especially if you’re at a smaller institution. But with the right mindset and tools, communicators can not only manage social networks but also increase interaction, according to one presenter at a recent seminar on effective website and social media management.

Social Media and Marketing: What's in Store for 2012?
Article It's the end of 2011, which means it's time for predictions for the upcoming year. Marketing and social media experts foresee interesting developments for 2012, both for professionals and users.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.

Study: Social Media Use—and Strategy—on the Rise in Higher Education
Article A new study reveals that during the past academic year, 100 percent of surveyed colleges and universities reported using social media—and thinking about the strategy behind it.

Social Media Use in Public Relations Growing, but Gaps Remain
Article Twitter usage among communications professionals has jumped from 39 percent in 2009 to 76 percent in 2011-but their audience is still only using Twitter 39 percent of the time. That's one of the findings from "Social Media Reality Check 2.0," a study of social media and public relations released June 7.

Study Finds Racial, Generational Differences in Online Cause Engagement
Article African-Americans and Hispanics are significantly more likely than Caucasians to believe that they can help support a cause or social issue through online social networks. And while younger Americans are also more likely to use social media to support causes, more than 40 percent still get information about causes through family, friends and television.

Five Tips for Using Twitter in Higher Education
Article Twitter is neither a popularity contest nor “Facebook Lite”—and when it’s used well, it can be a powerful communications tool. That’s according to the author of a new white paper published by Fathom Online Marketing on using Twitter in higher education.

Survey: More Institutions Developing Social Media Policies
Article More schools, colleges and universities are developing policies to guide their use of social media, but few are measuring how social media impacts institutional goals, according to the results of a study on the use of social media in advancement.

Is LinkedIn Useful for Institutions? Advancement Colleagues Weigh In
Article When LinkedIn member Jay Frost asked the CASE group, "Do you think LinkedIn is good for colleges and universities? And [if so], can it be used for fundraising?" he got 20 responses from fellow group members. Their input and experience provide a brief sketch of how institutions are using social networks like LinkedIn for students and alumni.

Independent Schools: Balance Risks, Rewards in Social Media
Article Independent schools are finding that social media presents both unprecedented opportunities and unforeseen side effects, according to a new white paper.

What Not to App: Ineffective Facebook Marketing Tactics
Article While it’s important to have a Facebook page that is welcoming, promotes good content and is free of spam, marketers should generally steer clear of using the social networking tool for promotions and other marketing. That’s according to one Internet infrastructure expert who says many marketing tactics just don’t work on Facebook.

Follow CASE on Twitter at @CASEAdvance
Article CASE recently launched a Twitter account so that members using the microblogging site can keep up with CASE and the latest in advancement news. You can follow CASE @CASEAdvance.

Internet Use Encourages Offline Participation
Article Internet users may once have been stereotyped as antisocial basement-dwellers, but a recent study has shown that the opposite is now true: Pew's Internet and American Life project found that three-quarters of all U.S. adults are active in some kind of voluntary group or organization, and Internet users are more likely than others to be active.

Experts Predict Top Social Media Trends for 2011
Article Those of you who just got the hang of tweeting can breathe a sigh of relief: This year’s social media trends aren’t expected to include a new social network to learn. Instead, experts predict more organization and efficiency in online communications as well as a heightened awareness of privacy violation and other unintended side effects of social media use.

Map Shows Global Social Network Presence, Growth of Facebook
Article Are you convinced that Facebook has taken over the world? You're not far off, according to new findings about the social media site.

Social Media Policy Resource Guide for Higher Ed
Mike Petroff on .eduGuru
Article This succinct post links to a number of college and university social media policies and summarizes their most common messages. Additional resources include guidance for responding to negative comments or posts, a PolicyTool for Social Media that helps users create a policy, and a presentation called "10 Signs You Shouldn’t Be Doing Social Media."

Strategic Social Networks Can Enhance Community, Provide Unique Value
Article Social networks expand the concept of what it means to be human. They can create interactive, personal and meaningful relationships with prospective students, their parents and alumni. That's according to Greg Carroll, vice president for marketing communications at Stetson University and a speaker at a recent CASE conference.

PR, Marketing Claim Ownership of Social Media
Article A new survey reveals that growth in the use of social media is driving a move toward integrating public relations and marketing functions but that “turf battles” between the two still exist.

Fundraising One of Top Reasons for Nonprofits' Online Presence
Article Marketing is still the primary reason most nonprofits have a presence on social networks although fundraising is gaining in popularity, according to an annual survey.

Tips for Managing Your Personal and Professional Networks Online
Article Should you friend your boss on Facebook? Can you tweet about your "Survivor" obsession? Just how funny can you be when you are the voice of your institution? Attendees at the Social Media and Community conference in Chicago last week grappled with these sorts of questions as they weighed how best to manage their personal and professional networks online.

Experts: Planned Approach to Social Media is Key to Success
Article Social media is all the rage but leading experts at a recent CASE conference say communications professionals must address five key questions before they start tweeting, blogging and posting content on behalf of their institutions.

More Institutions Go Online to Reach Students
Article More colleges and universities are using YouTube, Facebook, Twitter and other social media tools to recruit and connect with prospective students.

Survey Finds Most U.S. Journalists Use Social Media for Story Research
Article A recent survey of magazine, Web site and newspaper editors and reporters reveals that a large majority of working journalists now depend on social media such as blogs, Wikipedia, Twitter, Facebook and YouTube for background research in writing stories.

Social Media Measurement 101: A Seven-Step Plan to Set Up (and Benefit from) a Simple Social Measurement Program
Karine Joly for University Business magazine
Article This article from the October 2009 issue of University Business outlines a process for measuring the impact of social media initiatives. A sidebar called "What can be measured?" looks at metrics available from Facebook, YouTube, Twitter and LinkedIn.

Older Adults Take to Social Networking Sites
Article New research from U.K. media regulator Ofcom indicates that teenagers and young adults are spending less time on social networking sites even as their parents, teachers and other older adults are increasingly using the sites.

Speaker: Institutions Make News through "Crowdsourcing"
Article Web 2.0 tools have allowed the news media to “crowdsource” news by supplementing and integrating the work of journalists with photos, videos and commentary submitted by the public.

Know the Six Common Myths of Social Media
Article Embrace social media but don’t get too caught up in the technology.

Translating Online Engagement into Giving
Article Cross-platform tactics, localized messages and constant testing and tracking are among the most effective strategies for building online engagement that translates into online giving.

Nonprofits Turn to Facebook for Marketing, Some Fundraising
Article Marketing is the top reason most nonprofits have a presence on Facebook or some other social network, although a small number also use the tool for fundraising, according to a new survey.

Efficient Use of Twitter, Facebook Can Help K-12 Schools Strengthen Outreach
Article Independent schools that haven’t jumped on the social networking bandwagon need to get on board.

Social Networking Becomes a Daily Habit with College Students
Article Daily activity on online social networks among U.S. college students is on the rise, according to an Educause study.