Social Works: How #HigherEd Uses #Social Media to Raise Money, Build Awareness, Recruit Students, and Get Results
Product This book takes an in-depth look at how 25 colleges, universities and alumni associations effectively used social media to achieve success in focused initiatives, ranging from promoting events to raising awareness of research to highlighting a new homepage on an institutional website. The book draws upon the findings of the third survey of social media in advancement, conducted by Slover Linett Strategies and mStoner in partnership with CASE in early 2012. Results of the survey were examined with particular attention to those institutions that “consider their social media activities to be ‘very successful’”—and looked particularly at what those institutions do with social media to deliver that success.

Amplifying Your Authentic Voice in Social Media
Product This webinar looks at ways to create an authentic social media presence and hone one’s social media voice. It explores examples of social media efforts that have benefited from speaking authentically, building a true sense of community and dialogue. This multimedia file is a recording of a webinar presented Feb. 28, 2013.

Building Relationships with Your Independent School Communities Through Social Media
Product This webinar looks at how educators at one independent school are using social media to build loyalty with their constituents and actively engage parents in the conversation. Hear specific examples of how teachers manage their Facebook pages on a daily basis and how the school and alumni Facebook pages help promote the institution’s activities and news. This multimedia file is a recording of a CASE webinar originally presented Sept. 27 2012.

Dive into Social Media: Select Articles from CURRENTS
Product This collection of 15 articles and columns from CURRENTS looks at various aspects of social media and how they relate to advancement. The articles were originally published 2010-2012.

Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization
Product This book provides guidance on applying business disciplines--strategy, planning, execution, measurement, analysis, optimization--to social media programs. Provides practical solutions for structuring programs, defining metrics, managing crises and other situations.

Navigating the Social Media Landscape in Higher Education
Product This webinar explores how Ball State University found its niche in a social media through the creation of a lauded institutional social media policy, the strategic development of social media properties for the institution and a campus-wide effort to monitor and advise departments wanting to establish their own social media presences. This multimedia file is a recording of a webinar originally presented Dec. 8, 2011.

Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Product This seminar will provide tips and ideas for using social media to grow enrollment and build brand. Examples and case studies will be presented that show how to integrate various types of social media, along with ways to blend social media with traditional marketing tactics. The webinar focuses on providing practical, actionable approaches that community college communicators, marketers and recruiters can begin to apply immediately to their campaigns. This mulitmedia file is a recording of a webinar originally presented Nov. 8, 2011. It is part 2 of a three-part Community College Webinar series.

New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Product This book discusses the latest techniques for marketing products, services and ideas using new and changing digital technology. Includes new information on mobile marketing and real-time public relations.

Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks
Product This webinar looks at how Illinois State University has used social networking tools to support its efforts in virtual relationship building. The speakers share the branding guide developed for internal audiences at the university and discuss how the university used social networking to enhance and market Homecoming. This multimedia file is a recording of a webinar presented May 12, 2011.

Implications of Social Media Information for Fundraising and Prospect Research
Product This seminar explores the use of social networks in leveraging communication, data and technology to increase the outreach and impact of fundraising efforts. Discussion points include strategy development for acquiring data on constituents via social networks and the integration of data collection and analysis efforts. This multimedia file is a recording of a webinar originally presented June 15, 2010.