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Voices:
CURRENTS Article Advice on handling an advancement colleague's inappropriate relationship with a donor; Colorado State's lessons on making a recipe video; and how to avoid errors in your database's list of deceased alumni.

Talking Shop: We’re All Ducks
CURRENTS Article Vu Le is the brains and comedic voice behind the Nonprofit with Balls blog. As an executive director of a nonprofit, Le often writes from the perspective of a grantee, producing no-nonsense articles such as “9 annoying nonprofit trends that need to die.” His Seattle-based organization, Rainier Valley Corps, trains people of color for nonprofit leadership positions, so he has lots to say about improving diversity.

CASE Advancement Internship Program Seeks Host Institutions
Report,  Article,  BriefCASE Article CASE is looking for institutions in North America to serve as host institutions as part of its recently launched advancement internship program.

Connect with Government Relations Professionals at the 2016 Higher Education Government Relations Conference
Report,  Article,  BriefCASE Article "What’s Next? Public Higher Education at a Crossroads" is the theme of the 2016 Higher Education Government Relations Conference, which takes place Nov. 30-Dec. 1 in St. Petersburg, Florida.

Talking Shop: Raising Gifts, Sharing GIFs
CURRENTS Article Rory Green is a second-generation development officer—both of her parents were fundraisers—and the founder of Fundraiser Grrl, a cheeky crowdsourced blog about the rewarding, frustrating, and downright outlandish things fundraisers experience. Through the GIF-driven posts, fundraisers both celebrate and gripe about their professional lives. Face palms, snark, and funny tales abound.

Boost Your Annual Giving Strategies This Fall
Report,  Article,  BriefCASE Article The key to annual giving isn't asking for money in a particular way. It's understanding why volunteers and donors do what they do, according to a CASE author and conference chair.

CASE Appoints Ron Mattocks to Newly Created COO Position
Report,  Article,  BriefCASE Article CASE has appointed Ron Mattocks, CASE's vice president of marketing, membership and external relations, to the newly created position of chief operating officer.

The Write Kind of Love
CURRENTS Article At the website MoreLoveLetters.com, people can request love letter bundles for people in need or volunteer to write them. More than 20,000 volunteers—including students belonging to the site's 60-plus Campus Cursive chapters—have helped send more than 100,000 letters to people around the world. Founder Hannah Brencher's memoir, If You Find This Letter: My Journey to Find Purpose Through Hundreds of Letters to Strangers, comes out in paperback in spring 2016.

Experts Share Tips on Using Student-Run Blogs
Article,  BriefCASE Article Blogs run by students who provide insight into campus life through their posts are among the most engaging, say institutional communicators.

Stepping Out of Chuck’s Corner
CURRENTS Article After spending 15 years building a blog with 75,000-plus readers, Chuck Will retired in June from Proctor Academy, the New Hampshire independent boarding and day school where he worked for 38 years. Before his final post, he shared some lessons he's learned while writing and taking pictures for the quirky, photo-driven blog Chuck's Corner.

Connecting Communicators
CURRENTS Article How do on-campus communicators stay connected at large decentralized universities? Many are developing a communicators network. CURRENTS explores the makeup of these networks (Hint: Social media plays a role.) and how they enhance institutions’ communications and marketing efforts.

Hail to the Tweeps
CURRENTS Article This article looks at how college and university presidents and chancellors are using social media channels, particularly Twitter, to communicate and engage with students, faculty, staff, parents, and the campus community.

How to Use “New” Media to Promote Faculty Research
Article,  BriefCASE Article It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.

On the Blog
CURRENTS Article This article looks at the positive effects having faculty members blog for your institution can have in terms of attracting and recruiting students, providing information to parents, giving people a window into what life at the institution is like, and getting your institution's name out on the web in a different way that is still allied with generating positive attention for your institution.

Crème de la Crème
CURRENTS Article In 2011, 268 bronze, silver, gold, and grand gold Circle of Excellence awards went to 171 colleges, universities, independent schools, and nonprofit organizations worldwide. Eight of those grand gold and gold award winners are profiled here.

Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article,  BriefCASE Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.

Education Leaders, Others Discuss Higher Ed Blogging
Article,  BriefCASE Article “Leadership in education is about showing students how to stand up for something, say what you believe, mean what you say, say it with style—and be sure to credit your sources correctly!” That’s according to Patricia McGuire, president of Trinity Washington University, who discussed controversial blog topics and other matters during a recent Washington Post online chat on blogging in higher education.

Technology Innovations: University of Chicago - Bronze Medal
Best Practice Three times a week since January 2004, the University of Chicago Magazine’s Web log, UChiBLOGo, has reported on campus news, events, and sights that might not otherwise get printed in the magazine’s bimonthly pages. With stories and photos covering breaking news, activities, lectures, protests, and exhibits, UChiBLOGo gives readers a taste of daily life on campus. Despite the faster deadline, blog stories go through about three editing rounds, keeping standards on par with the magazine.

Fear and Loathing in Web 2.0
CURRENTS Article This feature explores the challenges and opportunities at the heart of the struggle taking place as campuses get on board (or not) with Web 2.0 technologies. What's at issue is not necessarily the technology, but the idea of giving up control of the message.

Ground Control
CURRENTS Article This article takes a close look at one campus's process for developing a policy and guidelines for faculty and staff blogs. Included are what led to the development of an official policy, how the conversation began on campus, what administrators hoped to accomplish, who was involved in the discussion, and what issues (legal and otherwise) were considered.

Click This Way
CURRENTS Article Campus Web sites are the first place most people turn for information of all kinds about an institution—admissions requirements, program details, course descriptions—but they probably aren't the first place people turn to learn about a particular subject or topic. But they can be. This article describes how to market campus Web sites that aren’t admissions-related—institution sites with more of a specialized appeal: an online gallery of comics, a database about classical music, library special collections, art exhibits, etc. This article describes Duke University's experience with such sites and its strategies to get news outlets, blogs, and other online publications to link to and cover them.

Changing Lanes
CURRENTS Article Aided by advances in Internet and cell phone technology, "citizen" journalists are shaping the news like never before. But this new brand of journalism isn't dependent on tragic events or breaking news--blogs, podcasts, and more affect the gathering, transmission, and shaping of the news. This article examines these and other trends in journalism, including information on demand and audience fragmentation, and how they might affect education. This article does not include case studies or tips for navigating this new media landscape, but rather offers campus communications professionals serious food for thought.

The Real World
CURRENTS Article Blogs began as something quite different than what they are now, and although they’ve lost some of their grassroots quality as more mainstream outlets embrace them, they are becoming a vital communications tool. They enable organizations of all kinds--including education institutions--to reach out to constituents in a simple and direct way. And as institutions continue to fine tune their marketing efforts, blogs can become an important and effective communications tool, particularly for student recruitment. This article explores important issues for campus communications professionals to consider, including the pros and cons of blogging, authenticity, and control.

Talking Points: Pick and Choose
CURRENTS Article RSS, which stands for really simple syndication or rich site summary, is a new tool used to collect news feeds from various Web sites through software called a news reader or news aggregator. This article gives an overview of the technology--how it works, why it's important--and its implications for marketing and education. It also includes examples from campuses already using RSS.

AdvanceWork: Dear Diary
CURRENTS Article Campuses including Proctor Academy and Furman University are using Web logs, or blogs, to bring personality and encourage repeat visits to their institutions' Web sites.

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