New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Product This book discusses the latest techniques for marketing products, services and ideas using new and changing digital technology. Includes new information on mobile marketing and real-time public relations.

Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Product This webinar focuses on tips for organizing a story-based content strategy across an organization’s communication channels. Examples from Nazareth College are used to illustrate how institutions can create a content strategy and keep it working. This multimedia file is a recording of a webinar originally presented April 12, 2011.

Nonprofit Internet Strategies: Best Practices for Marketing, Communications, and Fundraising
Product This book discusses ways that charitable organizations can analyze their options and select the appropriate strategy to integrate traditional marketing, communications and fundraising practices with their online efforts.