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Mobile Websites
Good Question Does CASE have any recommendations or best practices for developing a mobile website and samples from institutions that have already done so?

Catch the Conversation
CURRENTS Article Social listening involves searching the never-ending stream of online conversations for comments that relate to your brand. A social listening operation encompasses much more than Twitter, Facebook, and your institution's other social accounts. According to Sprout Social, 30 percent of tweets that mention a brand don't include its Twitter handle, and only 9 percent of tweets are directed at brands. Yet many institutions are not equipped to catch the conversation beyond what's happening on their own social channels. There's a much wider world of social conversation on blogs, discussion forums, and websites such as Reddit. Many campuses have invested in social media management tools such as Sprout Social because they recognize the importance of monitoring social conversations. But many institutions are typically grabbing just the low-hanging fruit.

GIFs that Keep on Giving
CURRENTS Article If a picture is worth 1,000 words, what's the value of a shareworthy GIF? On social platforms, visual assets can attract, inform, and connect with audiences while also driving engagement. People recall more information when a picture accompanies text, neuroscience research shows, and tweets with images receive more clicks, favorites, and retweets than posts without images, according to Buffer, a social media management company. Tweets that incorporate GIFs earn 25 times the number of views and three to five times the number of likes than those without them, says the video-hosting and analytics firm Wistia. Take a look at some ways institutions are using GIFS to connect with their audiences.

Consider This When Rebuilding Your Website
Advancement Weekly Article When rebuilding your organization's website, is your first reaction terror or excitement? In either case, the task is huge—but it can be tamed, according to one digital marketing manager.

Time for a Buzzword Diet
CURRENTS Article Every industry has its jargon. Advancement professionals are known offenders, using not only the words listed above but also many more. Leverage and impact, anyone? To help decrease the jargon in your office, the Kentucky-based creative agency Cornett has gone super-meta with the Marketing Buzzword Jar—a playful creation designed to make professionals think about the language they use.

Grand Gold Rush
CURRENTS Article Inspired design, storytelling, ingenuity, humor, and brevity were hallmarks of this year's CASE Circle of Excellence Awards Grand Gold winners, the highest prize bestowed by the program. Whether attracting international applicants with an ambitious contest, sharing advice through campus fun facts and pride points, demonstrating that campus quirks will garner attention and gifts, or redesigning a magazine in a way that makes class notes inviting and (gasp!) readable, institutions relied on research, knowledge, and creative skill to push boundaries and deliver inspired work—much of it produced in-house.

Alumni Events Balance Digital and Print Outreach
Article,  BriefCASE Article As more alumni move to electronic communication as their preferred method of contact, alumni relations professionals are tasked with diversifying their communications efforts. Alumni relations offices that want to be thorough without wasting resources should take stock of their current communications efforts and tweak them if needed, according to Jennifer Heathcote, coordinator of alumni and parent relations at John Brown University.

The Mane Event
CURRENTS Article In July 2015, the host of the late-night television show Jimmy Kimmel Live! ranted to viewers about the death of Cecil, a beloved lion shot in Zimbabwe by an American hunter. The comedian shared the website for the University of Oxford's Wildlife Conservation Research Unit (WildCRU), which had tracked Cecil, and encouraged viewers to give. In 10 days, WildCRU received £547,147 from nearly 13,000 donors. Here are some of the successes and challenges WildCRU faced.

Yep, This Is a Virtual Event
CURRENTS Article From class reunions to networking, more and more universities are getting savvy at hosting virtual events. Here's how eight institutions are doing it right.

Do Traditions Matter?
CURRENTS Article Illinois State University's traditions website features 15 traditions that combine the best of the 159-year-old university's history, student life, academics, and athletics. The goal is to improve alumni engagement, encourage philanthropy, and "reflect what ISU strives to be" by identifying the university's traditions, which include places, activities, and historical events, and making them a core part of ISU's culture.

Odds and Ends: On a Path to Giving Better
CURRENTS Article New York Times columnist Nicholas Kristof discusses philanthropic giving and empathy.

Winning Shares
CURRENTS Article West Virginia University and the University of Melbourne have awarded prizes in contests encouraging graduates to share photos and content on commencement-related hashtags.

Talking Points: The Bandwidth Battle
CURRENTS Article Net neutrality will only become more important as new technologies transform education and the economy. Higher education institutions and libraries must remain vigilant and defend the need for an open and neutral Internet. We can do this individually or through our professional organizations and by reaching out to our members of Congress and the FCC. Preserving the free flow of information over the Internet is critical to our educational purpose and mission.

Fool-ish Fun That’s True to the Brand
CURRENTS Article If Legoland had a university, it would look a lot like the one depicted on the University of Rochester's website on April 1, 2014.

Sowing Skills, Reaping Content
CURRENTS Article A year after CASE’s 2014 Multimedia Workshop, participants reflect on their successes and lessons learned—from the intricacies of on-camera interviews to growing audiences.

Greeting the Season
CURRENTS Article Four institutions get creative with their digital holiday messages.

Communicate More Effectively Online
Article,  Advancement Weekly Article Leaders need to adapt their communications skills for the digital era, writes an executive coach.

Odds and Ends: Card Snark
CURRENTS Article This article is a Q-and-A with Someecards co-founder brook Lundy. Since the unconventional e-card site launched in 2007, it's become the sarcastic, witty voice for the frustrations and passive-aggressive urges of everyday life, especially in the workplace. The site sinks its teeth into college life too.

Report Finds 15 Percent of U.S. Adults Not Online, One-Third Not Interested
Article,  BriefCASE Article Key alumni, donors, parents and other constituencies of educational institutions may be "disconnected" or offline based on recently released survey results that show 15 percent or about 38 million U.S. adults do not use the Internet or email.

Office Space: On Media and Mentoring
CURRENTS Article This column examines the lessons one communications professional learned about collegiality while building a campus news operation that recruited campus colleagues without a journalism background to contribute to the institution's news website.

Looking Back at the Boston Bombings
CURRENTS Article Six months after the Boston Marathon bombings and the five-day manhunt that followed, five officials from area universities reflect on how they and their institutions dealt with the events that unfolded that week.

Fight Digital Fatigue
Article,  Advancement Weekly Article Leaders may not be able to take an extended break from email or social media, but they can adopt habits to prevent Internet burnout, say communications specialists.

Communication Revolution
CURRENTS Article This article highlights findings from CASE's first survey on communications and marketing trends, which was conducted in February and March 2013. The senior-most communications and marketing professionals at CASE member institutions responded to the survey, which is slated to be conducted every two years in order to track trends over time.

Where Younger Donors Go for Data
CURRENTS Article Young major donors research causes on the web, according to new research noting the importance of donor-friendly websites.

Weathering the Superstorm
CURRENTS Article This article looks at how some colleges and universities in New York and New Jersey communicated with its stakeholders during and after Hurricane Sandy in late 2012 and briefly discusses some of the advancement issues they had to address as communities dealt with the superstorm's aftereffects.

Using Digital Communications in Stewardship Activities
Podcast Hear what fundamentals UC-Davis' Angela Joens believes an institution should have in place before it uses the latest technology to steward donors and alumni. Also, hear why she believes donor relations offices should hire and mentor the next generation of advancement professionals.

Expert Shares Effective Practices in Online Newsrooms
Article,  BriefCASE Article If a journalist, student, alumnus or community member went to your institution’s news site today, would they find what they are looking for? If you’re not sure, it may be time to give your online newsroom a facelift.

Artistic Statement
CURRENTS Article Simon Fraser University brings its strategic vision statement to life with a graphic animation video that illustrates its priorities and brand attributes.

Keeping Pace
CURRENTS Article This article looks at how the continuous change in technology and communications tools—particularly social media—are changing the way advancement communications offices operate.

Copyright & Licensing for Images and Multimedia
Good Question Does CASE have information about copyright and licensing for multimedia? Where can we obtain inexpensive or free music and images to use on our website and in social media?

Infographics
Sample Collection The Library maintains this collection of education institutions' infographics and data visualizations used to convey advancement-related data and stories.

Infographics
Good Question Does CASE have resources that discuss best practices for designing infographics? What about examples of infographics created for advancement purposes?

Proper Etiquette for Videoconferencing
Advancement Weekly Article Videoconferencing isn’t a combination of talking on the phone and meeting in person. It is its own thing, with its own set of rules, says a communications expert.

All Together Now
CURRENTS Article This article looks at how the public affairs department and admissions office at the College of the Holy Cross collaborated to overhaul and update the college's admissions recruitment materials, print and online, and how the process not only improved the products but also improved the working relationship between the departments and set an example for the campus. The authors discuss the lessons they learned from the process and the importance of some of the choices they made along the way.

Setting a Sensible Smartphone Policy
Advancement Weekly Article Smartphones have become a standard employee accessory in many professions, but one management expert says managers need to do a better job of explaining to their employees why they have been given one.

Annual Report Angst?
CURRENTS Article A chart shows different formats for foundations' annual reports and what percentage of foundations are using each format.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article,  BriefCASE Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Study: Mobile Social Networking, Tumblr on the Rise in 2011
Article,  BriefCASE Article Do you use your phone to get your Facebook fix? If so, you’re part of a growing number of social networkers, according to a new global study on the social media landscape.

Does Your Website Need Work? You Might be Off the List
Article,  BriefCASE Article A new survey reports that nearly 50 percent of students say a bad institutional website experience would have a negative effect on their perception of a school—and one in five students says a bad website would cause them to remove a school from consideration.

Study Finds Racial, Generational Differences in Online Cause Engagement
Article,  BriefCASE Article African-Americans and Hispanics are significantly more likely than Caucasians to believe that they can help support a cause or social issue through online social networks. And while younger Americans are also more likely to use social media to support causes, more than 40 percent still get information about causes through family, friends and television.

Global Greetings
CURRENTS Article This article discusses Mount Holyoke College's efforts to involve its international alumnae and other audiences to make the inauguration of its 18th president a global event. The communications team leveraged the Web and social media, in addition to traditional communications tactics and tools, to reach out to its constituents. The article also discusses how the team measured and followed up on its efforts, from thanking staff to increasing its use of video to communicate with alumnae and other audiences.

Building Something More
CURRENTS Article The College of Liberal Arts and Sciences at the University of Illinois at Urbana-Champaign uses a website, social media, video, and photography to highlight the facelift of an institutional landmark while investing in the future with a scholarship program for its students.

Internet Use Encourages Offline Participation
Article,  BriefCASE Article Internet users may once have been stereotyped as antisocial basement-dwellers, but a recent study has shown that the opposite is now true: Pew's Internet and American Life project found that three-quarters of all U.S. adults are active in some kind of voluntary group or organization, and Internet users are more likely than others to be active.

Homing in on Hits
CURRENTS Article A flash mob at The Ohio State University's student union that went viral got a campus communicator thinking about what makes some videos popular, which has led to some experimenting and strategizing to develop ideas that elicit what may be the key: authentic, happy reactions.

Office Space: Asset Management
CURRENTS Article Today's students are naturals when it comes to creating content for the Web and social media. This article discusses how to involve them in telling the story of your institution and things to consider when working with these content creators.

Hacer contacto
CURRENTS Article Este artículo habla sobre cómo las instituciones están utilizando, mensajes de texto, video, correos electrónicos, blogs, foros de discusión en línea, redes sociales y aplicaciones para el teléfono celular como medios de mercadotecnia para alcanzar a futuros y actuales estudiantes que consideran que el correo electrónico es un medio lento y pasado de moda.

Office Space: Strategic View
CURRENTS Article This article discusses who at an institution, depending on the campus, may be involved in devising social media strategy but makes it clear that partnerships across departments are essential. It also provides examples based on the experience of a few institutions and offers a sample social media brief that helped guide the author in discussions with colleagues who requested a separate social media presence for their group, office, or department.

Making Contact
CURRENTS Article This article discusses how institutions are using texting, video e-mail, marketing techniques, student blogs, private social networks, mobile applications, and more to try to reach prospective and currents students at a time when e-mail is viewed as old-fashioned and slow.

Medios combinados
CURRENTS Article Manejar el fragmentado entorno mediático actual y aprovechar las redes sociales son acciones críticas para el éxito de la prensa.

Digital PR Expert: Start Thinking Digitally About Communications
Article,  BriefCASE Article Like it or not, digital communications tools are becoming more and more ingrained in marketers' jobs. But with the right steps, even old-school marketers can successfully integrate digital communications into their overall strategies. That's according to one prominent social media expert who blogs on the intersection of communications, public relations and media.

Opinionated Tweets
CURRENTS Article Researchers at Carnegie Mellon University have found that Twitter messages are capable of capturing "important large-scale trends" in much the same way as public opinion polls do.

The Future Is Here
CURRENTS Article Research universities have banded together to create Futurity.org, a website that aggregates their research in the form of accessible, engaging news stories.

Mixed Media
CURRENTS Article Successful media relations in today’s world require institutions to communicate their message online and across several social media platforms as well as to traditional media. The article discusses institutions’ use of YouTube, Facebook, Twitter, blogs, and distinct distribution channels to disseminate stories to their various audiences and constituents.

Odds and Ends: Where the President Knows Your Name
CURRENTS Article In this interview, Walter Kimbrough, president of Philander Smith College, talks to CURRENTS about his use of social media, as well as the impact philanthropy can have on historically black colleges and universities.

News That Woos
CURRENTS Article Bowdoin College offers alumni, students, and friends an online news website, the Bowdoin Daily Sun, that keeps them up-to-date about campus happenings as well as aggregates news clips from other, national publications about what's going on in the world.

Advance Work: Tweet and Greet
CURRENTS Article The University of Leeds uses Twitter to communicate about its annual fund drive. Student phonathon callers tweet about the nightly results and other information of note.

Advance Work: Not the Same Song and Dance
CURRENTS Article While poking fun at themselves, the University of Delaware admissions department might have shown potential students the lighter side of the institution.

Security Locks
CURRENTS Article Institutions should create a communications policy that reaches anyone with access to data.

In Full Bloom
CURRENTS Article The digital age is upon us, with technology reshaping the way institutions interact with students, faculty, alumni, and donors. Find out how this new age is changing the world of communications and marketing, alumni relations, and development.

Recetas para Alcanzar el Éxito
CURRENTS Article Las redes sociales están cambiando la forma como interactúan las instituciones con los estudiantes, los profesores, los ex alumnos y los donadores. Debido a su tamaño, las escuelas independientes se encuentran, a menudo, a la vanguardia de la tecnología. Descubra cómo se comunican de forma más eficiente las escuelas a través de las redes sociales.

Recipes for Success
CURRENTS Article Social media is changing the way institutions interact with students, faculty, alumni, and donors. Because of their size, many times independent schools are on the bleeding edge of technology. Find out how schools are communicating more efficiently through social media.

Effective Use of Social Media can Positively Impact Student Recruitment
Article,  BriefCASE Article Navigating social networking can be tricky, but presenters at a recent CASE Online Speaker Series say institutions that follow certain ground rules and aren’t afraid to make mistakes can positively impact student recruitment and retention rates.

Operation Reputation
CURRENTS Article In today's world of social media, users can post their own thoughts, comments, and content, and readers can take it as fact. So how do institutions navigate the networks and find fact rather than fiction? Take a look at how you can police the posts and still maintain credibility.

Older Adults Take to Social Networking Sites
Article,  BriefCASE Article New research from U.K. media regulator Ofcom indicates that teenagers and young adults are spending less time on social networking sites even as their parents, teachers and other older adults are increasingly using the sites.

Office Space: Found in Translation
CURRENTS Article Knowing how to navigate the wild frontier of Web 2.0

Streaming Media
CURRENTS Article In today's changing digital landscape, marketing and communications professionals need to develop a strategy for how to integrate the new media with the old.

Social Media Continues to Grow in College Admissions
Article,  BriefCASE Article In a related article, two new studies report that admissions offices in colleges and universities are increasingly using blogs, Facebook, Twitter and other social media to communicate with students.

Yes, You Can
CURRENTS Article This article takes a close look at the presidential campaign of Barack Obama, which merged old-fashioned grass-roots politics with new technology, shattered fundraising records, and energized millions of people, and explores the ways in which its lessons can be used by advancement professionals.

Advance Work: Map Attack
CURRENTS Article Dickinson College is using Google Maps to put a new spin on the alumni directory.

Hiding in Plain Sight
CURRENTS Article This article, a complement to "User Generation," examines how, with the advent of Web 2.0 technologies, crises can blow out of proportions in a matter of minutes. The author outlines strategies for preparing, managing, and surviving a crisis in a hyper-connected, always-on news world.

User Generation
CURRENTS Article Web 2.0 might sound like tech jargon or just another buzzword, but it's more than that--it's a paradigm shift in communications that is greatly affecting education. This article defines the term and offers some background, describes how it relates to technology, outlines how and why Web 2.0 affects education, and offers a detailed description of the new mix of marketing and communications channels campuses should consider as part of a strategic communications plan. A sidebar, "Steps to You 2.0," outlines practical recommendations to get advancement/marketing professionals up to speed with Web 2.0. A complementary article, "Hiding in Plain Sight," explores effective crisis communications in a Web 2.0 world.

Changing Lanes
CURRENTS Article Aided by advances in Internet and cell phone technology, "citizen" journalists are shaping the news like never before. But this new brand of journalism isn't dependent on tragic events or breaking news--blogs, podcasts, and more affect the gathering, transmission, and shaping of the news. This article examines these and other trends in journalism, including information on demand and audience fragmentation, and how they might affect education. This article does not include case studies or tips for navigating this new media landscape, but rather offers campus communications professionals serious food for thought.

Talking Points: Paying Complements
CURRENTS Article Microsites, also known as landing pages, are powerful tools that allow audiences to respond to an appeal without having to navigate a main Web site. Institutions can use microsites to communicate personalized, focused marketing messages to specific target audiences. This article outlines some of the ways in which campuses and other organizations are using microsites, including handling such tasks as registrations and online ordering, and the benefits of using them, such as that they create more interest, more interaction, and greater measurement opportunities.

Talking Points: Net Assets
CURRENTS Article More than 200 academic institutions, 60 corporations, and 40 research and education organizations are part of Internet2, a member-based, nonprofit corporation working to develop a faster, more reliable, private, and more secure Internet. Building on the partnership that developed the original Internet, Internet2 seeks to contribute to the next wave of advanced networking.

A More Perfect Union
CURRENTS Article Although communications and IT departments on many campuses may still be battling about who should own and maintain the Web site, it's important for the two offices to develop and maintain a good working relationship. In this article, the author--who previously worked in PR but now works in IT--offers an inside look at the University of Maryland-Baltimore County's successful PR/IT partnership and how to better manage the relationship for results that benefit the campus, such as a better Web site or better communication about technology issues.

Making the Right Connections
CURRENTS Article Six senior advancement practitioners, including consultant Michael Stoner and ProfNet founder Dan Forbush, discuss how technologies such as databases, the Internet (both Web sites and e-mail), and cell phones have affected campuses' relationships with their constituents and the work of advancement. Part of the issue focus on five forces shaping advancement.

AdvanceWork: Big News From Small Colleges
CURRENTS Article New Web site draws attention to liberal arts institutions

Closing Remarks: Spider or Fly?
CURRENTS Article CEOs must be attentive to an institution’s Web presence, since it is becoming the most important means of advancement. Prospective students will compare campus sites to commercial sites, so consistency, ease of use, and carefully designed e-commerce capabilities are important. Web sites are an ongoing financial commitment and should be part of an overall marketing and communications strategy. The Internet will also lead to new constituent demands for involvement

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