Outlook: The Reality (Show) of Higher Education
CURRENTS Article The University of California, Riverside recently had an opportunity to have its institution and president featured on a popular primetime reality program. Not without its risks, it was an opportunity to tell the institution's story in different way.

Advance Work: Off to College, Via Reality TV
CURRENTS Article Five U.K. universities offer full-ride scholarships via an unusual reality TV program.

General Information Features: SUNY College of Environmental Science and Forestry - Bronze Medal
Best Practice “Nature in Your Backyard” is a two-minute television feature produced by SUNY-ESF to help people enjoy and better understand the world around us; give our students a proactive learning environment; and, raise the electronic image of ESF.

PSAs and Commercial Spots: University of Alaska-Statewide - Silver Medal
Best Practice The University of Alaska’s fall 2006 advertising campaign included a series of seven short videos of students and their experiences at UA. Three spots, in rotation in Alaska as TV ads, pointed viewers to a site with four more videos and bios of featured students. The campaign also included print, radio, social networking site advertising and cinema slides. It was focused on a target audience of primarily 16-24 year-old prospective students in Alaska.

PSAs and Commercial Spots: University of Alberta - Gold Medal
Best Practice University of Alberta’s new president, Dr. Indira Samarasekera asked for a national television advertising campaign that highlighted the university as embodying the Olympic ideal in its new “Dare to Discover” ethos (i.e., striving for personal best and serving peace, friendship, and understanding in the world). It was important that the ad make a connection between institutional pride and Canadian patriotism.

PSAs and Commercial Spots: University of Memphis - Gold Medal
Best Practice The objective of this campaign was to create an entertaining and effective series of spots to sell season tickets to University of Memphis football. This season, the University of Memphis was in a unique situation in that the team would be playing seven home games - up from the traditional six home games in years past.

Advance Work: Channel Your Research
CURRENTS Article Calling itself the C-SPAN of the academic research world, ResearchChannel gathers the video content for more than 50 member institutions and distributes it to more than 21 million U.S. households through the DISH satellite network and cable television systems in 36 states.