Responsiveness is Key in a Crisis
Article The most common mistake institutions make during a crisis is not responding quickly enough to the media, says a communications expert.
Expert Shares Effective Practices in Online Newsrooms
Article If a journalist, student, alumnus or community member went to your institution’s news site today, would they find what they are looking for? If you’re not sure, it may be time to give your online newsroom a facelift.
Tips on How to Build Good University-Media Relationships
Article A recent online chat hosted by The Guardian shared tips on how higher education communications professionals can build trust with reporters and avoid being misrepresented in the media.
How to Use “New” Media to Promote Faculty Research
Article It’s not always easy for media relations professionals to promote the important research taking place at their institutions. Presenters at a recent CASE conference, however, say there are plenty of social media platforms that, with a bit of strategic thinking, can be used to overcome this challenge.
From Neglected to Connected: Reinventing Your Institution's News Site
Article When Tufts University decided to revamp its news site, it first looked to see what other institutions were doing. It turns out there were very few higher education role models—and a lot of fake storefronts.
Panelists Discuss Turning Academics into Media Ambassadors
Article Strong, trusting relationships between campus experts and media relations officers can lead to high-profile media coverage that benefits the institution, according to panelists speaking at the 2010 CASE Europe Annual Conference.
Education Media Must Adopt New Business Practices to Survive
Article New, innovative business models are critical to saving media coverage of education, according to a new report on the challenges facing education journalism.
Survey Finds Most U.S. Journalists Use Social Media for Story Research
Article A recent survey of magazine, Web site and newspaper editors and reporters reveals that a large majority of working journalists now depend on social media such as blogs, Wikipedia, Twitter, Facebook and YouTube for background research in writing stories.
Media Coverage of Education Disappearing
Article Just 1.4 percent of U.S. national media coverage is dedicated to education, and little of that coverage has to do with learning, according to the authors of a new report on how the press covers education.
Speaker: Institutions Make News through "Crowdsourcing"
Article Web 2.0 tools have allowed the news media to “crowdsource” news by supplementing and integrating the work of journalists with photos, videos and commentary submitted by the public.
Report Reveals Top 10 Tips to Boost News Coverage, Build Media Relationships
Article What do reporters really want from nonprofits? A recent report by nfpSynergy identifies 10 tips that journalists say will help charities build key media relationships and improve placement results.