Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
Product This book gives practical advice on sharing information about academic initiatives and scholarship with the wider public. The author shows readers how to undertake communications planning, understand the needs and workings of the traditional and digital media, and tell your story in a compelling way. An appendix lists key media in North America, Australia, and the UK.

On Deadline: Managing Media Relations
Product This book discusses how to set up a media program, train spokespeople, manage ethics, handle crisis communications, evaluate a media program and more. This new edition focuses on major trends in media relations, including the effects of changes in technology and globalization. Authors discuss the changing definition of news as well as the multiple roles that media relations professional play.

Media Relations
Product Crisis communications, institutional positioning and identity, and broadcast media are among the topics covered in this collection of chapters from the Handbook for Institutional Advancement. The chapters provide tips on how to get the best possible result when you work with the media.