Advertising: Minnesota State Colleges and Universities - Grand Gold Medal
Best Practice In 2005, Minnesota State Colleges and Universities launched the Amazing Facts Campaign to educate legislators and the public about the value of the state's colleges and universities. One immediate goal was to increase state funding to avoid double-digit tuition increases. The campaign led to a turnaround in state funding for the system in 2005.

Individual Public Relations and Community Relations Projects: Binghamton University - Bronze Medal
Best Practice As a public university committed to excellence, Binghamton University benefits from the support of New York legislators and policymakers. Advocacy Day presents an opportunity for the university to demonstrate its value and advocate for support in a concentrated day of activities in Albany. Program components in 2005 included day-long exhibits and demonstrations, visits to offices of state legislators, and a reception for legislators, aides, and other state officials.