Weathering the Superstorm
CURRENTS Article This article looks at how some colleges and universities in New York and New Jersey communicated with its stakeholders during and after Hurricane Sandy in late 2012 and briefly discusses some of the advancement issues they had to address as communities dealt with the superstorm's aftereffects.

Outlook: Just Do It
CURRENTS Article Social media is a tool in an organization's communications arsenal, not the sole means of disseminating a message.

Talking Points: Road Map to Campus Calm
CURRENTS Article The potential H1N1 crisis presented public relations practitioners with perhaps their first opportunity to use their full arsenal of communications tactics to reach and influence key audiences.

Hiding in Plain Sight
CURRENTS Article This article, a complement to "User Generation," examines how, with the advent of Web 2.0 technologies, crises can blow out of proportions in a matter of minutes. The author outlines strategies for preparing, managing, and surviving a crisis in a hyper-connected, always-on news world.

All Along the Watchtower
CURRENTS Article PR professionals are confronting a new breed of problems with rogue Web sites and damaging e-mail messages. Campuses must deal with these unconventional attacks on a case-by-case basis. But they should also adapt their issues management and crisis communications plans and techniques to include online responses to known and anonymous critics. This article is of interest to PR professionals and Web managers who handle issues management and crisis planning and management.

Cultural Awakening
CURRENTS Article This case study from a British university traces the development of a comprehensive communications strategy. Among the steps are achieving university-wide buy-in, developing and implementing a strategy, and conducting evaluation. This article is of interest to PR managers and marketers who want to develop a campus-wide culture of communication.