Management Checklist for Communications and Marketing
The CASE Management Checklist for Communications and Marketing was created in 2007 by the CASE Commission on Communications and Marketing and modeled after a development checklist created by the Commission on Philanthropy. It is intended to help managers conduct internal self-assessments of information and programs and is not intended for use by external regulators or auditors. The checklist may be useful to both new and experienced managers as they assess their programs and may also be helpful in staff training and orientation. The checklist is intended to be inclusive but not exhaustive, and not all items may apply to every institution.

Principles of Practice for University and College Periodicals Editors
These principles were approved by the CASE Board of Trustees in November 2005.

Principles of Practice for Communications and Marketing Professionals at Educational Institutions
These principles were adopted by the CASE Board of Trustees in July 2004.

Pocket-Size Portfolio
CURRENTS Article Griffith University's experimentation with business cards containing integrated USB flash drives has promoted portability of documents and presentations and increased the usage of electronic communications, saving printing and production costs in the process. While not in wide use across the Australian university, administrators and personnel who travel frequently and for extended periods of time have migrated to them. Some departments have adopted them for other uses as well, including the film school and the advancement office, which gave special 40th anniversary versions to alumni who returned to campus celebrations.

Mastering Major Gift Solicitation
Conference This half day Master Class on Mastering Major Gift Solicitation provides an opportunity to learn and experience what it is to be a successful major gift fundraising professional. Drawing on extensive experience, Ann and Tony will share the strategies and techniques that will equip and enable participants to be more effective in the field of face-to-face major gift fundraising.

Best Practices in Volunteer Engagement
Conference A one-day master class on engaging volunteers and groups

District VII Workshop: CASE Utah
Conference Plan now to join your colleagues from across the state. Keynote address by former senator Bob Bennett; social media discussion with social media managers from Utah schools; breakout sessions in alumni relations, communications, and philanthropy; great networking opportunities.

Be a Better Storyteller for Your College
Article Storytelling is the best tool community colleges have to advance themselves and their cause, says a nonprofit communications expert.

Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Changing Demographics and How This Affects Your Business, Today and Tomorrow
Product This webinar looks at information from the 2010 U.S. Census and how changing demographics will affect educational institutions. It focuses on using demographic information to maximize relationships with constituents. This multimedia file is a recording of a webinar presented Jan. 31, 2013.

CASE Europe Annual Conference 2013
Conference The CASE Europe Annual Conference 2013 will be held in Manchester, UK. The conference is CASE Europe's annual meeting of alumni relations, communications, development, fundraising and marketing professionals and features three days of professional development and networking as well as a presentation of the CASE Circle of Excellence Awards.

"Live Conversations" Ranked Most Influential in College Selection
Article A new survey reveals that conversations with campus representatives can be the “most influential experience” for many students and their parents when selecting a college or university.

Conference for Community College Advancement
Conference Join colleagues from throughout North America for the Conference for Community College Advancement. This special conference will bring together professionals from all areas of advancement at community colleges, including fundraising, alumni relations, marketing and communications, and government relations.

Summit for Leaders in Advancement
Conference This annual meeting of senior-level higher education advancement professionals offers a unique chance to come together to engage in meaningful discussion about the issues affecting the future of advancement. The Summit provides access to the insider perspectives on such timely topics as public perception of higher education, internationalization and leadership. These experts will share their vision of the future and offer insight for untangling the challenges now facing our institutions.

United by Goals
CURRENTS Article This article looks at the importance of communications and marketing being an integral part of the integrated advancement team and the benefits that can result from such an arrangement.

Professing Pride
CURRENTS Article Canada's University of Windsor devises a handy way to make the university community aware of its strategic priorities and encourages members of the community to share why they're proud of the university and what it's done for them. As a result, the public affairs and communications office has a supply of examples that demonstrate the institution's strategic priorities put into practice and communicates them through every available outlet, building awareness and pride along the way.

Odds and Ends: Eyes on the Hill
CURRENTS Article In this interview, Brian Lamb, the founder and CEO of the cable public affairs television network C-SPAN, discusses the renaming of Purdue University's college of communication after him, why he doesn't use social media, and why he prefers nonfiction over fiction.

Introduction to Institutional Advancement
Online Seminar Learn the overall guiding principles of institutional advancement. These include fundraising, alumni relations, advancement services and communications and marketing.

Checklist for a New Communications Office
Turnaround Marketing Communications
Article This blog post and related reader comments recommend documents and items to have on hand or develop if you are a new communications director or starting an office at an independent school.

Past and Circumstance
CURRENTS Article This article looks at efforts in California to award honorary degrees to U.S. students of Japanese descent who were forced to leave the state's colleges and universities as a result of Executive Order 9066, signed soon after the December 1941 attack on Pearl Harbor. Santa Ana College is looking for these former students to honor them in the campus's 2011 commencement ceremony. Meanwhile, the California State University system is working on a project to educate people about what happened using video footage and interviews of its 2010 commencement ceremonies at six CSU campuses.

Inside Moves
CURRENTS Article This article looks at the way communications and marketing offices are changing how they work and realigning their staff in light of technological advances, the increased use of mobile communications and social media, the strategic importance of online communications and marketing, and how these changes have affected campus relationships, such as the role of admissions marketing.

Office Space: Backing the Brand
CURRENTS Article This article discusses the Communicator Certificate Program at Rutgers, The State University of New Jersey. Run by the institution's university relations department, the program is a series of professional development workshops designed for full-time employees who are involved in managing and communicating the Rutgers brand. The program is also open to any full-time or part-time staff member who wants to learn more about the university. A recent assessment of the program found that it is achieving its goals, making for more coordinated and effective campus communication.

Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Product This webinar focuses on tips for organizing a story-based content strategy across an organization’s communication channels. Examples from Nazareth College are used to illustrate how institutions can create a content strategy and keep it working. This multimedia file is a recording of a webinar originally presented April 12, 2011.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker_PDF
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

Office Space: Asset Management
CURRENTS Article Today's students are naturals when it comes to creating content for the Web and social media. This article discusses how to involve them in telling the story of your institution and things to consider when working with these content creators.

President's Perspective: A Failure to Communicate
CURRENTS Article CASE President John Lippincott shares his list of top 10 mistakes in advancement communications.

Storytelling: Tapping the Power of Narrative
Product This webinar presents storytelling is the single most powerful communication tool that any advancement professional possesses. Participants learn specific ways to use stories to effectively engage an audience, inspire action and advance an organization's mission. This multimedia file is a recording of a webinar originally presented Feb. 10, 2011.

Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Product More than 250 brief and challenging exercises in this book are intended to offer readers a jolt of creativity.

Office Space: A New Breed
CURRENTS Article The role of the social media community manager is not just about technology or updating content. It is about engaging various constituencies in thoughtful, strategic ways.

Marketing Spending at Colleges and Universities 2010
White Paper This white paper reports the 2010 results of a recurring survey on trends in communications and marketing spending at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing.

A Snapshot of K-12 Marketing Spending
Report This one-page snapshot reports the results of a 2010 survey of communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

Office Space: Inside the Box
CURRENTS Article Why are we always asked to think outside the box, when sometimes we need guidelines to help along the process?

Summer Institute in Communications & Marketing
Conference CASE's flagship training programs are for newcomers or other professionals who want to hit the books and revisit the basics. For five days this summer, you'll review the essentials of your discipline and hear from leaders in the field who will bring a wealth of knowledge to the classroom.

First in Class
CURRENTS Article This story presents profiles of eight Grand Gold winners of the 2009 Circle of Excellence awards.

L’enseignement supérieur à l’épreuve de la communication
Noir sur Blanc
White Paper Written in French, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Higher Education and the Challenges of Communication
Noir sur Blanc
White Paper Originally published in French and translated into English, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Talking About Transparency
CURRENTS Article Institutions must demonstrate accountability and transparency in order to earn the trust of their varied constituencies. Campus communicators play a vital role in this process.

总裁之见：通讯的失败
CURRENTS Article 教育促进与支持委员会总裁李彬与您分享教育促进通讯中十个最大的常见错误。

President to Communicators: "Be Strategic"
Article Presidents want strategic thinking, advice and information, and availability from their communications and marketing staffs.

Think Strategic
CURRENTS Article In a survey of more than 600 college and university presidents and nearly 300 chief public relations officers, presidents felt that their PR officers would be more effective if they took a more strategic approach. The article explains the difference between tactical and strategic thinking, and then outlines eight steps to improve the PR office’s effectiveness along with the president’s perception of its importance.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Red-Hot Research
CURRENTS Article The author describes six market research strategies colleges and universities are employeeing to better understand and serve today's campus audiences.

Brand Identity
CURRENTS Article Author, John Lawlor, examines the need for colleges and universities to distinguish themselves from other higher education institutions by creating a brand identity. A school with a brand identity conveys consistency, loyalty, and quality to alumni, students, and the public. Lawlor presents a simple plan for building a brand identity by using the acronym, FACTS. It involves focusing, asking, clarifying, telling and showing, which are the first steps to creating a brand identity for a college or university.

Battling the Smiley-Face Boxer Shorts
CURRENTS Article Offers possible solutions for today’s campus communicators to the five issues listed below. First, how do you contend with the decline of mass media and the rise of info-glut? Second, how can you and your staff cope with and respond to change in the communication field? Third, how does your office combine marketing and public relations for your organization? Fourth, how do you deal with hot-button issues, such as affirmative action and tuition costs? And finally, how do you shy away from the Rodney Dangerfield Syndrome in your own career?

Research: The First Frontier
CURRENTS Article The author discusses a strategy of student recruitment called competitive positioning. The first step in this process is to research where your institution stands at the present time. It is essential to define a target audience and region, determine what positions the target students value, and define your present position. The second step is to plan a competitive positioning program specifically for your institution. Step three is to execute the strategy and hopefully reposition your institution to attract those students in your target audience.