Browse by Professional Interest
Communications

82 results



Browse other interest areas at left.

Findings from the 2015 CASE Educational Communications and Marketing Trends Survey
White Paper The second, biennial survey of C&M trends benchmarks the investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study's results, gathered in 2015 from 458 responses, by institution type and public/private status, enrollment size and geographic region. It also reports on the strategies and tactics used across key audiences, as well as key findings on C&M management and structures, budgetary support and the challenges and opportunities faced by C&M professionals.

From Evolution to Revolution: Findings from the Inaugural CASE Educational Communications and Marketing Trends Survey
White Paper The inaugural C&M trends survey benchmarked investments and staffing in communications and marketing at independent schools, colleges and universities around the world. This white paper reports on the study’s results, gathered in 2013 from 318 responses, by institution type, enrollment size and geographic region. It also reports on the strategies and tactics used across audiences, as well as key findings on C&M management and structures, and the challenges and opportunities faced by C&M professionals.

Marketing Spending at Colleges and Universities 2010
White Paper This white paper reports the 2010 results of a recurring survey on trends in communications and marketing spending at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing.

Higher Education and the Challenges of Communication
Noir sur Blanc
White Paper Originally published in French and translated into English, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

L’enseignement supérieur à l’épreuve de la communication
Noir sur Blanc
White Paper Written in French, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Sample Collection

The Library maintains a collection of sample materials for members.

View samples

Communications Community