Marketing Spending at Colleges and Universities 2010
White Paper This white paper reports the 2010 results of a recurring survey on trends in communications and marketing spending at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing.

L’enseignement supérieur à l’épreuve de la communication
Noir sur Blanc
White Paper Written in French, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Higher Education and the Challenges of Communication
Noir sur Blanc
White Paper Originally published in French and translated into English, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.