Introduction to Institutional Advancement
Product This webinar discusses the basics of institutional advancement and the interdependent roles of advancement services, alumni relations, communications and marketing and fundraising. This multimedia file is a recording of a webinar presented April 23, 2013.

Changing Demographics and How This Affects Your Business, Today and Tomorrow
Product This webinar looks at information from the 2010 U.S. Census and how changing demographics will affect educational institutions. It focuses on using demographic information to maximize relationships with constituents. This multimedia file is a recording of a webinar presented Jan. 31, 2013.

Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Product This webinar focuses on tips for organizing a story-based content strategy across an organization’s communication channels. Examples from Nazareth College are used to illustrate how institutions can create a content strategy and keep it working. This multimedia file is a recording of a webinar originally presented April 12, 2011.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker_PDF
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

Storytelling: Tapping the Power of Narrative
Product This webinar presents storytelling is the single most powerful communication tool that any advancement professional possesses. Participants learn specific ways to use stories to effectively engage an audience, inspire action and advance an organization's mission. This multimedia file is a recording of a webinar originally presented Feb. 10, 2011.

Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Product More than 250 brief and challenging exercises in this book are intended to offer readers a jolt of creativity.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.