Management Checklist for Communications and Marketing
The CASE Management Checklist for Communications and Marketing was created in 2007 by the CASE Commission on Communications and Marketing and modeled after a development checklist created by the Commission on Philanthropy. It is intended to help managers conduct internal self-assessments of information and programs and is not intended for use by external regulators or auditors. The checklist may be useful to both new and experienced managers as they assess their programs and may also be helpful in staff training and orientation. The checklist is intended to be inclusive but not exhaustive, and not all items may apply to every institution.

Principles of Practice for University and College Periodicals Editors
These principles were approved by the CASE Board of Trustees in November 2005.

Principles of Practice for Communications and Marketing Professionals at Educational Institutions
These principles were adopted by the CASE Board of Trustees in July 2004.

Conference for Community College Advancement
Conference Join colleagues from throughout North America for the inaugural Conference for Community College Advancement. This special conference will bring together professionals from all areas of advancement at community colleges, including fundraising, alumni relations, marketing and communications, and government relations.

SUMMIT for Leaders in Advancement
Conference Summit for leaders in Advancement is the annual meeting exclusively for Senior-level higher education advancement professionals.

Confidence, Communications and Managing Internal Politics
Conference CASE Europe's half-day workshop on improving confidence and communications for advancement professionals.

Events Masterclass
Conference A one day CASE Europe masterclass on event management for experienced practitioners.

CASE Europe Annual Conference 2012
Conference The CASE Europe Annual Conference 2012 will be held in Birmingham, UK. CASE Europe's annual meeting of alumni relations, communications, development, fundraising and marketing professionals for three days of professional development, networking and presentation of the CASE Circle of Excellence Awards.

United by Goals
CURRENTS Article This article looks at the importance of communications and marketing being an integral part of the integrated advancement team and the benefits that can result from such an arrangement.

Professing Pride
CURRENTS Article Canada's University of Windsor devises a handy way to make the university community aware of its strategic priorities and encourages members of the community to share why they're proud of the university and what it's done for them. As a result, the public affairs and communications office has a supply of examples that demonstrate the institution's strategic priorities put into practice and communicates them through every available outlet, building awareness and pride along the way.

Schools: How do the new university fees impact you?
Conference Find answers to the new UK Higher Education Student Finance System at this one day workshop

Congreso CASE América Latina 2012
Conference Próximo congreso CASE América Latina que se llevará a cabo en el ITAM los días 7, 8 y 9 de marzo en donde varios profesionales de desarrollo institucional asistirán a aprender las nuevas tendencias del desarrollo institucional.

Odds and Ends: Eyes on the Hill
CURRENTS Article In this interview, Brian Lamb, the founder and CEO of the cable public affairs television network C-SPAN, discusses the renaming of Purdue University's college of communication after him, why he doesn't use social media, and why he prefers nonfiction over fiction.

Checklist for a New Communications Office
Turnaround Marketing Communications
This blog post and related reader comments recommend documents and items to have on hand or develop if you are a new communications director or starting an office at an independent school.

District IV Conference
Conference Join the Journey, be DrIVen and get to CASE 2012. ONE DAY FAST TRACKS TWO DAY POWER TRACKS Over 100 different sessions, 2 special events, daily keynote addresses, structured networking events and a new Awards format.

District VIII Conference
Conference Conference details coming soon!

District III Conference
Conference Conference details coming soon!

Eating Live Spiders: How Good Communication Skills Can Make You a Better Advancement Professional
Product This webinar offers tips on how to be a better speaker and listener. This multimedia file is a recording of an Online Speaker Series webinar originally presented June 13, 2011.

Preconference Workshop: Social Media 101
Conference Technology is dramatically altering how higher education professionals—and a multitude of others—communicate about our institutions. This conference offers best practices for managing online reputations while detailing concrete steps to engage prospective students and maintain strong ties with alumni.

Past and Circumstance
CURRENTS Article This article looks at efforts in California to award honorary degrees to U.S. students of Japanese descent who were forced to leave the state's colleges and universities as a result of Executive Order 9066, signed soon after the December 1941 attack on Pearl Harbor. Santa Ana College is looking for these former students to honor them in the campus's 2011 commencement ceremony. Meanwhile, the California State University system is working on a project to educate people about what happened using video footage and interviews of its 2010 commencement ceremonies at six CSU campuses.

Inside Moves
CURRENTS Article This article looks at the way communications and marketing offices are changing how they work and realigning their staff in light of technological advances, the increased use of mobile communications and social media, the strategic importance of online communications and marketing, and how these changes have affected campus relationships, such as the role of admissions marketing.

Office Space: Backing the Brand
CURRENTS Article This article discusses the Communicator Certificate Program at Rutgers, The State University of New Jersey. Run by the institution's university relations department, the program is a series of professional development workshops designed for full-time employees who are involved in managing and communicating the Rutgers brand. The program is also open to any full-time or part-time staff member who wants to learn more about the university. A recent assessment of the program found that it is achieving its goals, making for more coordinated and effective campus communication.

SUMMIT
Conference SUMMIT 2012 Washington D.C. Home

Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Product This webinar focuses on tips for organizing a story-based content strategy across an organization’s communication channels. Examples from Nazareth College are used to illustrate how institutions can create a content strategy and keep it working. This multimedia file is a recording of an Online Speaker Series webinar originally presented April 12, 2011.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker (PDF file)
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker
Product This book discusses the importance of effective speaking and listening to success in many aspects of life, including in one's career. It provides advice on how to become a better speaker and listener.

Office Space: Asset Management
CURRENTS Article Today's students are naturals when it comes to creating content for the Web and social media. This article discusses how to involve them in telling the story of your institution and things to consider when working with these content creators.

President's Perspective: A Failure to Communicate
CURRENTS Article CASE President John Lippincott shares his list of top 10 mistakes in advancement communications.

Storytelling: Tapping the Power of Narrative (2011)
Product This webinar presents storytelling is the single most powerful communication tool that any advancement professional possesses. Participants learn specific ways to use stories to effectively engage an audience, inspire action and advance an organization's mission. This multimedia file is a recording of an Online Speaker Series webinar originally presented Feb. 10, 2011.

Office Space: A New Breed
CURRENTS Article The role of the social media community manager is not just about technology or updating content. It is about engaging various constituencies in thoughtful, strategic ways.

Marketing Spending at Colleges and Universities 2010
CASE White Paper This white paper reports the 2010 results of a recurring survey on trends in communications and marketing spending at colleges and universities. Conducted by Lipman Hearne in collaboration with CASE, the paper looks at the percentage of the communications and marketing budget spent on various tactics, the perceived effectiveness of tactics, trends in spending, and the impact of the economic downturn on the investment in institutional communications and marketing.

A Snapshot of K-12 Marketing Spending
CASE Report This one-page snapshot reports the results of a 2010 survey of communications and marketing spending by independent schools. The survey of 74 institutions was conducted by Lipman Hearne in collaboration with CASE.

Bringing Your Story to Life
Product This webinar discusses seven characteristics that distinguish true narrative storytelling from “brochure storytelling” that most organizations tend to default to, in which the story itself never gets interesting. The speaker also offers six guidelines for gathering stories that will help a writer dig out all the facts and feelings that bring a story to life. This multimedia file is a recording of an Online Speaker Series webinar originally presented May 24, 2010.

Office Space: Inside the Box
CURRENTS Article Why are we always asked to think outside the box, when sometimes we need guidelines to help along the process?

Summer Institute in Communications & Marketing
Conference CASE's flagship training programs are for newcomers or other professionals who want to hit the books and revisit the basics. For five days this summer, you'll review the essentials of your discipline and hear from leaders in the field who will bring a wealth of knowledge to the classroom.

First in Class
CURRENTS Article This story presents profiles of eight Grand Gold winners of the 2009 Circle of Excellence awards.

L’enseignement supérieur à l’épreuve de la communication
Noir sur Blanc
Written in French, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Higher Education and the Challenges of Communication
Noir sur Blanc
Originally published in French and translated into English, this white paper addresses the concerns of key players in higher education regarding communications in a competitive, global environment; provides an appraisal of the state of communications in universities and business schools; and hopes to spark a debate about the communications profession and its future in higher education. The paper, prepared by Noir sur Blanc agency, focuses on issues and concerns for institutions outside the United States.

Summer Institutes
Conference Looking for the right training opportunity? CASE’s Summer Institutes are unique learning experiences for advancement newcomers. These five-day Institutes will provide you with the foundation you need to further your career in advancement.

Summer Institutes
Conference Looking for the right training opportunity? CASE’s Summer Institutes are unique learning experiences for advancement newcomers. These five-day Institutes will provide you with the foundation you need to further your career in advancement.

CASE Asia-Pacific Advancement Conference 2012
Conference The annual CASE Asia-Pacific Advancement Conference (APAC) is the melting pot for professionals in development, fundraising, alumni relations, marketing and communications.

Talking About Transparency
CURRENTS Article Institutions must demonstrate accountability and transparency in order to earn the trust of their varied constituencies. Campus communicators play a vital role in this process.

总裁之见：通讯的失败
CURRENTS Article 教育促进与支持委员会总裁李彬与您分享教育促进通讯中十个最大的常见错误。

Communicating with Your Audiences: Making Your Case in a Down Economy
Product This webinar addresses the need for having a coordinated communications strategy to use with key audiences and talks about how such a strategy can reinforce calming leadership voices while dealing with budget reductions and shrinking endowments. This multimedia file is a recording of an Online Speaker Series webinar originally presented Feb. 24, 2009.

President to Communicators: "Be Strategic"
BriefCASE Article Presidents want strategic thinking, advice and information, and availability from their communications and marketing staffs.

How New Media Is Changing the Face of University Relations
Product This webinar examines how the University of Florida reorganized its communications activities across campus to take advantage of the speed and access made possible by new media. It also presents a case study of what happens when new media spins out of control and discusses how UF was able to pull it all back using the same tools that created the challenge in the first place. This multimedia file is a recording of an Online Speaker Series webinar originally presented Feb. 14, 2008.

Think Strategic
CURRENTS Article In a survey of more than 600 college and university presidents and nearly 300 chief public relations officers, presidents felt that their PR officers would be more effective if they took a more strategic approach. The article explains the difference between tactical and strategic thinking, and then outlines eight steps to improve the PR office’s effectiveness along with the president’s perception of its importance.

Handbook of Institutional Advancement
Product Edited by CASE President Emeritus Peter McE. Buchanan, with contributions from 97 other advancement professionals, this essential reference book includes information about all aspects of advancement--alumni relations, communications, marketing, fundraising, advancement services--as well as chapters on advancement at community colleges, independent schools and academic medical centers. The book includes resource lists and a comprehensive index.

Red-Hot Research
CURRENTS Article The author describes six market research strategies colleges and universities are employeeing to better understand and serve today's campus audiences.

Brand Identity
CURRENTS Article Author, John Lawlor, examines the need for colleges and universities to distinguish themselves from other higher education institutions by creating a brand identity. A school with a brand identity conveys consistency, loyalty, and quality to alumni, students, and the public. Lawlor presents a simple plan for building a brand identity by using the acronym, FACTS. It involves focusing, asking, clarifying, telling and showing, which are the first steps to creating a brand identity for a college or university.

Battling the Smiley-Face Boxer Shorts
CURRENTS Article Offers possible solutions for today’s campus communicators to the five issues listed below. First, how do you contend with the decline of mass media and the rise of info-glut? Second, how can you and your staff cope with and respond to change in the communication field? Third, how does your office combine marketing and public relations for your organization? Fourth, how do you deal with hot-button issues, such as affirmative action and tuition costs? And finally, how do you shy away from the Rodney Dangerfield Syndrome in your own career?

Research: The First Frontier
CURRENTS Article The author discusses a strategy of student recruitment called competitive positioning. The first step in this process is to research where your institution stands at the present time. It is essential to define a target audience and region, determine what positions the target students value, and define your present position. The second step is to plan a competitive positioning program specifically for your institution. Step three is to execute the strategy and hopefully reposition your institution to attract those students in your target audience.