A Beautiful Friendship
CURRENTS Article Alumni relations and student affairs seems like the perfect partnership. Each has something the other wants. So why aren't the two offices working together more often?

La comunicación es de Marte, las admisiones son de Venus
CURRENTS Article A pesar de que ambas divisiones trabajan para alcanzar el mismo objetivo, parecerían estar a varios sistemas solares de distancia.

Communications Is from Mars, Admissions Is from Venus
CURRENTS Article Communications and admissions marketing both work toward bettering the institution, though they go about it in completely different ways. Can the two departments collaborate better to integrate these two areas?

Career Path: History Lesson
CURRENTS Article A fundraiser has found that her background in the university archives has helped her relate to donors and prospects. She recommends that all development officers forge a relationship with the campus archivist.

A New Breed
CURRENTS Article This article examines the complex and often convoluted relationships between admissions and advancement. It describes how marketing is the place where all areas of advancement find common ground and how, for a long time, marketing had its place within the distinct silos in admissions and advancement. Now, however, institutions are developing more comprehensive structures that combine recruitment and advancement in the interest of adopting a true integrated marketing mindset.

Career Path: Make Way for PAs
CURRENTS Article Presidential assistants are just as involved in advancement as their colleagues in alumni relations, communications and marketing, and development, says Widener University PA Marcus Lingenfelter. The scope of the PA's role on campus depends on four factors: the needs of the chief executive, the institution's scope and mission, the individual's education and experience, and the institution's needs.

Team Spirit
CURRENTS Article Ignoring the inherent relationship between athletics and communications offices is a mistake. This article (a sidebar to "A Delicate Balance: Athletics and Campus Identity") offers strategies for managing messages in different reporting structures.

Small Office: Lift the Fog
CURRENTS Article Communicating with faculty and staff is as important to fund raisers as reaching external constituencies. These strategies can help a development office raise awareness: 1) Get the word out through such channels as the annual report, the campus newsletter, and voice-mail and email broadcasts. 2) Recruit and educate volunteers from the faculty and staff. 3) Use unrestricted dollars to offer competitive professional development grants for faculty and staff. 4) Meet and greet campus colleagues by sponsoring social functions, attending division meetings, volunteering for other offices' projects, and having lunches with faculty and staff.