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Staff in Non-Advancement Offices

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Faculty & Staff Fundraising & Giving
Good Question Does CASE have any resources that would help us train faculty and staff about their role in fundraising? We want them to understand why fundraising is important and relevant to them. Also, does CASE have any articles or information about successful faculty and staff giving programs?

The Faculty & Staff Role in Fundraising
Sample Collection The Library maintains this collection of documents to help faculty and staff understand fundraising and their role on behalf of their institutions.

Good Sports
CURRENTS Article During basketball games at George Mason University in Virginia, head coach Dave Paulsen is joined on the bench by four assistant coaches and one engineering professor. Or, maybe, an economics professor. It's part of his Sideline Coaching program, which allows faculty and staff to join the team for two days.

Paging All Postdocs
CURRENTS Article The University of Cambridge in the U.K. is extending alumni benefits to its current and former postdoctoral researchers. In May 2014, Cambridge established an Office of Postdoctoral Affairs to serve the nearly 4,000 postdoctoral researchers on campus. The office offers advice to newcomers, hosts a range of intellectual and social events to connect the community of researchers, and provides career programming and job listings. The office also wants to keep the researchers engaged after their appointment ends.

What’s the Idea?
CURRENTS Article Recognizing faculty and staff members who participate in your institution's media relations efforts creates buy-in and gives people incentive to do more.

Outlook: What Would Yelp Reviews Reveal About Your Institution?
CURRENTS Article Successful entrepreneurs know that to increase profits you need to attract and retain customers. To appeal to and keep students, colleges and universities can no longer rest on their academic reputations and act as if they are doing students a favor by providing a rigorous education

Office Space: On Media and Mentoring
CURRENTS Article This column examines the lessons one communications professional learned about collegiality while building a campus news operation that recruited campus colleagues without a journalism background to contribute to the institution's news website.

Need for Student Affairs Fundraising on the Rise
Article,  BriefCASE Article Student affairs programming on many campuses is expanding and so is the need for dedicated fundraising to support it, say two CASE faculty members.

Internal Campus Relationships Can Strengthen Alumni Programs
Article,  BriefCASE Article Strong relationships across campus can help alumni relations leaders be more effective and build internal support for the alumni relations program, according to two University of Rochester alumni officers who spoke at the recent CASE District II conference.

Fundraising Fundamentals, Section 3.2
Article This section from Fundraising Fundamentals discusses key working relationships and links between the development office and other offices and departments.

A Beautiful Friendship
CURRENTS Article Alumni relations and student affairs seems like the perfect partnership. Each has something the other wants. So why aren't the two offices working together more often?

La comunicación es de Marte, las admisiones son de Venus
CURRENTS Article A pesar de que ambas divisiones trabajan para alcanzar el mismo objetivo, parecerían estar a varios sistemas solares de distancia.

Communications Is from Mars, Admissions Is from Venus
CURRENTS Article Communications and admissions marketing both work toward bettering the institution, though they go about it in completely different ways. Can the two departments collaborate better to integrate these two areas?

Career Path: History Lesson
CURRENTS Article A fundraiser has found that her background in the university archives has helped her relate to donors and prospects. She recommends that all development officers forge a relationship with the campus archivist.

A New Breed
CURRENTS Article This article examines the complex and often convoluted relationships between admissions and advancement. It describes how marketing is the place where all areas of advancement find common ground and how, for a long time, marketing had its place within the distinct silos in admissions and advancement. Now, however, institutions are developing more comprehensive structures that combine recruitment and advancement in the interest of adopting a true integrated marketing mindset.

Career Path: Make Way for PAs
CURRENTS Article Presidential assistants are just as involved in advancement as their colleagues in alumni relations, communications and marketing, and development, says Widener University PA Marcus Lingenfelter. The scope of the PA's role on campus depends on four factors: the needs of the chief executive, the institution's scope and mission, the individual's education and experience, and the institution's needs.

Team Spirit
CURRENTS Article Ignoring the inherent relationship between athletics and communications offices is a mistake. This article (a sidebar to "A Delicate Balance: Athletics and Campus Identity") offers strategies for managing messages in different reporting structures.

Changing Places
CURRENTS Article At DePaul University, the alumni relations staff became part of the enrollment management office. This change reflects the university’s atypical emphasis on alumni as lifelong learners and customers whose primary financial support of the campus is through tuition, not annual giving. Alumni relations efforts now focus more on re-enrollment, career services, networking, and alumni volunteering than on fund raising.

Bridging the Gap
CURRENTS Article The development office and the business office often seem to operate at odds with one another, but building a good working relationship is worth the effort. One reason for conflict is that the two sides track income differently. Understanding one another’s approach, assisting one another, and building personal ties can all help advancement and finance officers smooth the waters.

Small Office: Lift the Fog
CURRENTS Article Communicating with faculty and staff is as important to fund raisers as reaching external constituencies. These strategies can help a development office raise awareness: 1) Get the word out through such channels as the annual report, the campus newsletter, and voice-mail and email broadcasts. 2) Recruit and educate volunteers from the faculty and staff. 3) Use unrestricted dollars to offer competitive professional development grants for faculty and staff. 4) Meet and greet campus colleagues by sponsoring social functions, attending division meetings, volunteering for other offices' projects, and having lunches with faculty and staff.

SamplesFacultyStaff

The Library maintains a faculty & staff giving campaign sample collection.

Faculty & staff giving campaigns
Faculty & staff role in fundraising