Using Advocacy as a Positioning Strategy
Podcast Hear Teresa Flannery from American University talk about how institutions can demonstrate their relevance and value by having campus leaders or faculty members discuss hot-button issues—such as rising student debt, cost and affordability or public policy related to school safety and gun laws. Also, hear her discuss some of the risks involved when using this strategy.

Involving Academic Leaders in Development
Podcast Hear Penelepe Hunt from the University of Illinois at Chicago discuss why casual comments from academics—such as, "Here comes the development officer to pick my pocket"—undermine the working relationship between the two parties. Listen to Edward J. Kvet from Loyola University New Orleans describe ways fundraisers can build credibility with academics.