Different Yet the Same
CURRENTS Article The U.S. Professors of the Year program is the only national program to recognize excellence in undergraduate teaching and mentoring. It is sponsored by the Carnegie Foundation for the Advancement of Teaching and administered by CASE. The 2012 winners are Christy Price, Dalton State College; Todd Pagano, Rochester Institute of Technology; Autar Kaw, University of South Florida; and Lois Roma-Deeley, Paradise Valley Community College.

It's Academic
CURRENTS Article This feature article looks at the importance of involving faculty members in the institutional branding process from the start. Faculty members have influence over the brand, so engaging them and getting them to buy-in will help inform the branding, or repositioning, process.

We'd Like to Thank the Academy
CURRENTS Article Profiles of the four 2011 Professors of the Year national award winners.

On the Blog
CURRENTS Article This article looks at the positive effects having faculty members blog for your institution can have in terms of attracting and recruiting students, providing information to parents, giving people a window into what life at the institution is like, and getting your institution's name out on the web in a different way that is still allied with generating positive attention for your institution.

El largo brazo del desarrollo
CURRENTS Article Valerie Gay, Asistente del Director de Desarrollo Institucional de la Universidad de Temple, comparte sus consejos para expandir la oficina de Desarrollo convirtiendo a las facultades en socios para la procuración de fondos.

Long Arm of Development
CURRENTS Article Valerie Gay, an assistant dean of institutional advancement at Temple University, shares her tips for expanding the reach of the development office by turning faculty into essential fundraising partners.

Stop and Think
CURRENTS Article The four stories of the 2010 U.S. Professors of the Year.

跨跃孤洲
CURRENTS Article 邀请教授参与各种校友活动，不但能吸引更多的校友共同参与，还为校友会创造新的机会向校友宣传母校在科研和教学方面令人振奋的成就。然而，怎样才能让教授在校友工作中发挥更大的作用呢？校友工作者必须开拓新的沟通渠道，培养更紧密的合作关系，加强宣传校友工作对学校发展的重要性。

Island Hopping
CURRENTS Article Including faculty in various aspects of alumni programming can attract more alumni to events and provide the alumni association with another means to communicate the exciting research and academic offerings of alma mater. However, creating a larger role for faculty in the alumni association doesn’t magically happen. Alumni professionals must open new lines of communication, forge new relationships, and educate faculty on the importance of advancement to the institution.

Career Path: History Lesson
CURRENTS Article A fundraiser has found that her background in the university archives has helped her relate to donors and prospects. She recommends that all development officers forge a relationship with the campus archivist.

The Laws of Attraction
CURRENTS Article Not every faculty member will excel at fund raising. The University of Washington's Debra Friedman has worked with several scholars who enhance the institution’s development efforts by making truly meaningful connections with major donors. They do this, she writes, by posing problems or questions that have no easy answers, laying bare their process of research, and leaving their audiences wanting more. Bottom line: Donors find inspirational those faculty members who demonstrate genuine passion for their areas of expertise; that inspiration, in turn, can lead to gifts if properly channeled.

AdvanceWork: Great Expectations
CURRENTS Article Deans and development officers shouldn’t be at odds, especially since so many of their institutional interests are shared. Joseph O. Dean Jr., dean of Samford University’s McWhorter School of Pharmacy, says communication, knowledge, and trust are the cornerstones of an effective working partnership.

Halls of Fame
CURRENTS Article Celebrity professors can generate positive press and lend credibility to institutions, but managing them can be difficult. Sensitivity and a solid plan with identifiable goals can ensure that they are a communications pro's dream.

Top Dogs
CURRENTS Article The days of chief academic officers having little to no involvement in fund raising are hardly long gone, but they are numbered. Gradually, academic officers have come to realize that their participation can sometimes elicit greater gifts and bring credibility to the process. Here, a provost offers six tips for development officers to help bring their academic officer colleagues into the mix.

Respecting the Collections
CURRENTS Article Development officers must work closely with special collections librarians to solicit appropriate gifts of rare books, manuscripts, photos, and artifacts. Getting the right gifts means understanding the library’s niche, the additional concerns that come with gifts-in-kind, and why librarians chafe at having to do special exhibits for cultivation and recognition. This article is of interest to major gift officers, fund raisers for libraries and special collections, and advancement service professionals who deal with gift acceptance.

Powerful Utilities
CURRENTS Article It’s challenging to make the fund-raising case for libraries and other academic support units, such as museums, art galleries, and performance facilities. Unit development officers must define each unit’s special constituency, answer typical questions about the unit’s services and clients, and be able to tell donors exactly how the unit serves the campus. This article is of interest to major gift officers and development officers who work for academic support units.

Closing Remarks: Expanding the Definition of Advancement
CURRENTS Article The continuing separation of the specialties--alumni relations, communications, and development--may keep advancement professionals from establishing and maintaining relationships with their colleagues. The author argues for more professional unity and also encourages recognizing the advancement role of many others on campus who are outside the core functions, including faculty, admissions officers, student affairs officers, and executive officers and their staffs.

Making the Ask
CURRENTS Article The authors provide faculty members with a detailed description of the steps involved in asking a donor for a major gift. They also explain common fund-raising errors and how to avoid them.

Do I Have to Ask People for Money?
CURRENTS Article Faculty at the University of North Carolina at Chapel Hill have become expert fund raisers for their programs by calling on the expertise of the development department. The development staff has even created a special class for professors interested in fund raising.

Sowing the Seeds of Philanthropy
CURRENTS Article Academics have an essential role to play in the fund-raising process today, as donors target their gifts more precisely and are more insistent on results. Faculty members are often the best spokespeople for a program, project, or school and can be an important source of prospects themselves. They are coming to see fund raising as a natural extension of their planning and budgeting responsibilities.

Small Office: Lift the Fog
CURRENTS Article Communicating with faculty and staff is as important to fund raisers as reaching external constituencies. These strategies can help a development office raise awareness: 1) Get the word out through such channels as the annual report, the campus newsletter, and voice-mail and email broadcasts. 2) Recruit and educate volunteers from the faculty and staff. 3) Use unrestricted dollars to offer competitive professional development grants for faculty and staff. 4) Meet and greet campus colleagues by sponsoring social functions, attending division meetings, volunteering for other offices' projects, and having lunches with faculty and staff.

Finding Funds for Fellowships
CURRENTS Article What special challenges do institutions face in raising graduate funds? How do they identify and cultivate prospects? Those institutions that are successful focus on how support of graduate student programs helps fuel the local economy, helps the institution attract the best students and faculty, and allow students more creative freedom. Development officers make the academic disciplines central in their fundraising approach and thus can tap into the field-specific knowledge of individual departments.

Speak Up, Speak Out, and Speak English
CURRENTS Article Like renowned scientist Carl Sagan, many campus researchers would like to increase the public's understanding of science. And it is the communication officer's job to help researchers advance the cause of science and technology. After World War II, funding for science was so readily available that "a science agenda was rarely discussed." But the public is no longer willing to write a blank check in support of scientific research, so it is up to the communicators to articulate to taxpayers how their research funds translate into benefits for society. Surveys conducted by the National Science Foundation show the public is interested in science, but that only 10 percent view themselves as well informed on the subject.

Good Chemistry
CURRENTS Article Cornell University professor of science communications Lewenstein talks about the value of bringing scientists and public information officers together during his workshops. These workshops help reporters and scientists understand what the public wants and needs to know about science. In particular, it’s important to focus on providing the public a means to develop both a practical and civic science literacy. For the most part, Lewenstein finds that campuses do a good job of promoting scientific research news.