Development for Academic Leaders: A Practical Guide for Fundraising Success
Product This book addresses the questions, concerns and apprehensions of academic leaders who, increasingly, find themselves called upon to be fundraisers. The author, who is known for her CASE Development for Deans and Academic Leaders conferences, offers practical guidance for those new to fundraising, or uncomfortable in that role. The book defines terms, roles, responsibilities and processes; covers development basics; looks at the components of a development program; and touches on special topics that include engaging campus leaders, engaging your own community and leadership transitions.

Pitch Perfect: Communicating with Traditional and Social Media for Scholars, Researchers, and Academic Leaders
Product This book gives practical advice on sharing information about academic initiatives and scholarship with the wider public. The author shows readers how to undertake communications planning, understand the needs and workings of the traditional and digital media, and tell your story in a compelling way. An appendix lists key media in North America, Australia, and the UK.

Leading the Campaign: Advancing Colleges and Universities
Product This book discusses fundamental campaign principles with an emphasis on strategic decisions and campaign leadership, especially leadership of college and university presidents.

Community College Advancement: The Role of the President
Product This paper discusses the vital role of community college presidents to the entire fundraising process, from the identification of prospects to stewardship of gifts. This is one of a series of electronic papers written for and by community college development professionals. The series covers annual giving, planned giving, total resource development, public-private partnerships and the role of the president in advancement.

Public Relations and the Presidency: Strategies and Tactics for Effective Communications
Product Case studies from large and small, public and private, four-year and two-year colleges and universities tackle such topics as organizing the public relations office, setting priorities, marketing vs. public relations, internal communications, media relations, business partnerships, and annual and capital fund drives.