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Virginia Tech Goes #Unfinished
CURRENTS Article Attendees of the #VTUnfinished workshop and five discussion sessions said the program provided new insights and strategies for tackling diversity issues, introduced them to community members they could learn from, and encouraged them to think critically and speak comfortably about inclusion. Social media conversations on the #VTUnfinished hashtag also played an important role in furthering campus dialogue.

Refuge for Refugees
CURRENTS Article In January 2017, U.S. President Donald Trump signed an executive order that immediately banned travelers from seven Muslim-majority countries-Iraq, Syria, Iran, Sudan, Libya, Somalia, and Yemen-from entering the U.S. for 90 days and prevented all refugees from entering for 120 days. The executive order, wrote President Dennis Hanno of Wheaton College in Massachusetts, "implies that international students are neither needed nor wanted. This is false, and we must counter that divisive message." Hanno announced the creation of a full scholarship for a refugee applicant from a war-torn country, with preference given to applicants from one of the seven countries affected by the original executive order.

5 Ways Board Members Can Support Fundraising
CURRENTS Article "I'm happy to do anything, except ask for money." Work in educational advancement long enough, and you'll probably hear those words from a foundation or governing board member. For some volunteers, asking for financial gifts produces anxiety—and most people are already dealing with pressure in their life. The last thing they need is more stress from a volunteer job. Discomfort with asking can be a major stumbling block for fundraising success. But the ask is only one step in a larger creative process that's intentionally managed to attract donor investment. Reluctant board members can still help our cause, even if they're not making an ask. Here's how to play to their strengths.

Good Sports
CURRENTS Article During basketball games at George Mason University in Virginia, head coach Dave Paulsen is joined on the bench by four assistant coaches and one engineering professor. Or, maybe, an economics professor. It's part of his Sideline Coaching program, which allows faculty and staff to join the team for two days.

Grand Gold Rush
CURRENTS Article Inspired design, storytelling, ingenuity, humor, and brevity were hallmarks of this year's CASE Circle of Excellence Awards Grand Gold winners, the highest prize bestowed by the program. Whether attracting international applicants with an ambitious contest, sharing advice through campus fun facts and pride points, demonstrating that campus quirks will garner attention and gifts, or redesigning a magazine in a way that makes class notes inviting and (gasp!) readable, institutions relied on research, knowledge, and creative skill to push boundaries and deliver inspired work—much of it produced in-house.

What’s the Idea?
CURRENTS Article To change things up at Ohio University, staff of the College of Health Sciences and Professions produced a news program for the January 2016 State of the College address. Two broadcast journalism students recorded the speech as a newscast, to be played at the annual faculty and staff meeting in lieu of the usual PowerPoint presentation.

President's Perspective: An Educative Cure for What Ails Us
CURRENTS Article The work going on in schools and universities around the world not only gives one great hope—it is a cause for celebration. Investing in education has been, for many centuries, the key to preserving humanity, maintaining civility, and tackling the myriad challenges our society faces.

Working with Corporate Foundations
CURRENTS Article Corporations often don't understand why academia isn't more nimble. Here's what corporations and their foundations expect of universities: aligned priorities, streamlined communication, clear directions and deliverables, an infrastructure for ongoing engagement, and robust data management.

Outlook: Meet Your New Marketing Team: The Faculty
CURRENTS Article Faculty are essential to your institution's marketing efforts. They are on the front lines delivering the school's mission, interacting with students, and, particularly in the case of independent schools, having conversations with parents and demonstrating that the institution delivers on its promises. All of these daily interactions can increase positive word-of-mouth marketing of your institution.

When Your Alumni Council Is Wilting
CURRENTS Article In 2011, the Alumni/ae Council at St. Paul Academy and Summit School in Minnesota was nearly nonexistent. Other than holding monthly meetings and a lackluster fundraising phonathon, the council sponsored no programs or events; it did not follow its bylaws and had no reporting structure or processes for recruiting new members. Most of the 11 council members were suffering from volunteer fatigue, particularly the president. Few members attended meetings, which were unproductive. The council frequently discussed the need to recruit new members but never developed an action plan. In short, it was time for a change.

Training Camp
CURRENTS Article Using alumni volunteers as university ambassadors is a no-brainer, say advancement professionals. Most universities and colleges offer some kind of orientation or training for their alumni volunteers, but in recent years the trend has been to provide more robust, dedicated training. Many institutions hold training days, often tied to another on-campus alumni event, such as homecoming or an alumni weekend.

Road Scholar
CURRENTS Article Hampshire College increased the campus speed limit to 17 miles per hour from 15 mph to celebrate the retirement of David Kelly, who has taught the number 17's unique mathematical, scientific, and historical properties for more than four decades.

Paging All Postdocs
CURRENTS Article The University of Cambridge in the U.K. is extending alumni benefits to its current and former postdoctoral researchers. In May 2014, Cambridge established an Office of Postdoctoral Affairs to serve the nearly 4,000 postdoctoral researchers on campus. The office offers advice to newcomers, hosts a range of intellectual and social events to connect the community of researchers, and provides career programming and job listings. The office also wants to keep the researchers engaged after their appointment ends.

Saving Sweet Briar
CURRENTS Article The inside story of how a scrappy group of passionate alumnae raised money, fought in the courts, and gathered support from community leaders to keep Sweet Briar College's doors open—and what advancement can learn from it

The 60 Smartest Things You’ll Ever Hear About Fundraising
CURRENTS Article You must bring tremendous energy and enthusiasm to work each day as you meet highly ambitious goals for yourself and the institution. Here's what Jerold Panas learned in 40-plus years of fundraising about donor motivation, characteristics of effective gift officers, timeless strategies for securing gifts, and leveraging trustee support.

Outlook: Workplace Imbalance
CURRENTS Article A growing reliance on nontenure-track faculty is threatening the opportunity for frequent and high-quality faculty-student interactions—inside and outside the classroom.

A Changing Climate
CURRENTS Article Two dozen institutions in the U.S. and abroad have committed to divest from fossil fuels, and the numbers are likely to grow as the activism spreads. Still, many advancement offices are concerned that what is good for the planet may not be so great for their institution's endowment.

Validating Volunteers
CURRENTS Article Remote alumni chapters can easily fizzle if volunteer leaders lack support or direction. At the Penn State Alumni Association, a recent $1 million endowed gift ensures that won't happen.

What’s the Idea?
CURRENTS Article Recognizing faculty and staff members who participate in your institution's media relations efforts creates buy-in and gives people incentive to do more.

Outlook: What Would Yelp Reviews Reveal About Your Institution?
CURRENTS Article Successful entrepreneurs know that to increase profits you need to attract and retain customers. To appeal to and keep students, colleges and universities can no longer rest on their academic reputations and act as if they are doing students a favor by providing a rigorous education

The Other Senior Class
CURRENTS Article Lifelong learners are advancement professionals' dream supporters: They're loyal to the institution, they have plenty of free time, and they're passionate about education and giving back to society. They could be untapped sources for volunteering, leading, or fundraising.

Are You Talking to Me?
CURRENTS Article Sing London has given voice to 35 statues across London and Manchester through the Talking Statues project that launched in August 2014. It hopes to expand the project to U.S. cities and to scale the program for college and university campuses.

From Campus to Congress
CURRENTS Article No matter the result on Election Day this November, a member of Randolph-Macon College's faculty will soon represent Virginia's 7th Congressional District in the U.S. House of Representatives.

What It’s Worth
CURRENTS Article The value of a U.S. volunteer's hour of service in 1980 and in 2013

Outlook: Develop Social Media Rules—and a Spine
CURRENTS Article Professors use social media too, and sometimes their posts can create controversy for their institutions, causing some colleges and universities to adopt policies to regulate the use of social media. But what should those policies look like?

Bad at Retiring, Good at Giving
CURRENTS Article More than 50 percent of faculty members at most U.S. institutions are or will be at least 55 years old within the next 10 years. The coming wave of retirements could be good news for advancement as faculty and staff members still dedicated to their institutional missions continue working as university ambassadors.

What’s the Idea?
CURRENTS Article Aimee Griffiths, director of alumnae relations for Ursuline Academy of Dallas, recently restructured her alumnae board and shares a short lesson.

Celebration Central
CURRENTS Article From homecoming and family weekend to smaller gatherings such as presidential hospitality dinners, CSU Events is the creative force that oversees and implements the smooth execution of all social gatherings at Colorado State. CSU Events’ executive director explains why and how the institution created this unit and provides steps for setting up a similar system at your institution.

Banking on Science
CURRENTS Article UC San Diego created the Young Investigator Program to help junior faculty members raise funds for their research. The program has been wildly successful.

It’s Academic
CURRENTS Article Alumni consider relationships with professors to be critically important to their educational experiences—and a primary source of their affinity for their college, university, or school. Yet alumni offices and associations often struggle to build relationships with these important institutional ambassadors. To improve relations with alumni, advancement professionals need to enlist faculty members as partners. This article offers advice for doing just that.

Adventures in Education
CURRENTS Article The four national winners of the 2013 U.S. Professors of the Year are profiled.

Recruit. Retain. Repeat.
CURRENTS Article Gone are the days of volunteers responding in large numbers to an institution’s blanket request for help. Free time is in short supply today, and your alumni and other stakeholders who are considering a volunteer opportunity want assurances that their time will not be wasted. How do institutions recruit and manage volunteers in this environment? One piece of advice: Find the right person for the job, and be clear about expectations.

It Pays to Volunteer
CURRENTS Article Grants from corporations matching employee giving are prevalent, but volunteer grants are underused.

Odds and Ends: At the Head of the Table
CURRENTS Article In this Q-and-A with Patty Stonesifer, the new CEO of Martha's Table in Washington, D.C., talks about how volunteerism was part of her upbringing and how she's bringing the business practices she honed at Microsoft and the Gates Foundation to fight poverty and hunger in the nation's capital.

On Board with Giving
CURRENTS Article Top volunteers want to be engaged in productive activities. But how do you accomplish this, especially with high-level volunteers such as campaign steering committee members? Start with a good infrastructure, writes Penelepe Hunt, a former development vice chancellor who is now a consultant. Decide how often the group will meet, set attendance expectations, and write good job descriptions. Hunt provides additional suggestions for crafting effective volunteer engagement.

What Volunteers Want
CURRENTS Article CURRENTS Editor-in-Chief Ken Budd has volunteered for a wide variety of organizations around the world. Here is his do's-and-don'ts list for volunteer engagement.

Office Space: On Media and Mentoring
CURRENTS Article This column examines the lessons one communications professional learned about collegiality while building a campus news operation that recruited campus colleagues without a journalism background to contribute to the institution's news website.

Need a Consultant?
CURRENTS Article How do you know when to call a consultant? How do you make the case for a consultant? What can you expect from a good consultant? A former development chief and now consultant, Laurel Price Jones answers all of your questions about hiring an outside advisor.

Taking the Lifelong View
CURRENTS Article This article discusses the heretical and holistic approach that Indiana University East took in reorganizing its advancement operation, which now includes the campus life office, to align with the engagement lifecycle. The result is a division that rid itself of traditional advancement silos and developed an operating structure that would shepherd its audiences—prospective students, current students, alumni, and donors—through the transition points between lifecycle stages and communicate and engage them with a consistent strategy and customer service-based approach.

Time = Treasure
CURRENTS Article Advancement leaders should promote and recognize nonmonetary contributions and alumni engagement the same way they do financial gifts. Many institutions understand the need to find, train, evaluate, and retire volunteers, but few spend time creating the case for participation, setting and communicating alumni volunteer goals, making a targeted ask, and acknowledging services rendered.

A Different Kind of Homecoming
CURRENTS Article Alumni who become presidents of their alma maters often take their posts to preserve, improve, and expand the best aspects of their own undergraduate experiences for future generations. While memories of yesteryear shape only part of these presidents' executive goals and actions, elements of their undergraduate days help them lead their institutions more effectively, in advancement and other areas.

To Go Big, Go Small
CURRENTS Article An alumni volunteer at Cornell University in 2008 created a successful affinity group recruitment plan to boost attendance at the institution's class reunions. The six-step model provides an easy-to-follow structure that can be used by virtually any class or alumni group at any institution, large or small.

Wicket Ways
CURRENTS Article The yearly croquet match between St. John's College and the U.S. Naval Academy engages the community and both institutions' stakeholders.

Shared Interests
CURRENTS Article As shrinking budgets continue to put pressure on development offices, institutions are looking to expand public-private partnerships as a way to generate support. This article explores the benefits of P3s for institutions, businesses, and the surrounding community.

Swifter, Sharper, Stronger
CURRENTS Article A growing number of chief alumni officers are striving to make the alumni board a more strategic entity. To achieve this, chief alumni officers recommend aligning the alumni board's goals with the institution's goals, rethinking the board's membership and nominating process, and making the board's work meaningful to alumni and the institution. The end result is a more positive experience for alumni relations' VIPs: the volunteers.

Stepping Forward
CURRENTS Article Dwindling state financial support, demands to improve student performance, and the need to adapt to a fast-changing online educational landscape are putting pressure on public higher education institutions and their leaders. Boards of trustees are concerned about the future of their institutions and are taking on a more active role.

CURRENTS Article College and university boards of trustees encounter a number of ethical issues on occasion, such as institutional contracts that are awarded to board members and boards that pressure an institution to accept gifts that go against its values. This article provides advice to advancement leaders on how to navigate these landmines with a focus on how they can educate their boards about ethics.

Communicating Up
CURRENTS Article This article examines the benefits to the institution, the board, and the communications operation when the chief communicator has a relationship with the institution's governing board, whether direct or indirect.

President's Perspective: Turning Heads
CURRENTS Article A turnover in leadership can disrupt an institution's advancement efforts. CASE President John Lippincott offers advice, based on a discussion with CASE volunteers, on what advancement leaders can do to ensure a smooth transition.

Academic Aspirations
CURRENTS Article Why does a chief advancement officer need an advanced degree? Having a firm foundation in the academy enables the CAO to better understand and articulate the needs of the institution and earns credibility with the faculty, writes Linda Durant of Widener University.

Different Yet the Same
CURRENTS Article The U.S. Professors of the Year program is the only national program to recognize excellence in undergraduate teaching and mentoring. It is sponsored by the Carnegie Foundation for the Advancement of Teaching and administered by CASE. The 2012 winners are Christy Price, Dalton State College; Todd Pagano, Rochester Institute of Technology; Autar Kaw, University of South Florida; and Lois Roma-Deeley, Paradise Valley Community College.

Stick the Landing
CURRENTS Article As it grows in stature and expectation, the vice president of development or advancement position entails more than fundraising. The vice president has to be an effective partner to the president, has to spend more time with trustees, and has to be skilled at governance issues and diplomacy. This story explores how the chief development officer position has evolved and what it takes to be a development vice president or assistant vice president these days.

Hail to the Tweeps
CURRENTS Article This article looks at how college and university presidents and chancellors are using social media channels, particularly Twitter, to communicate and engage with students, faculty, staff, parents, and the campus community.

Mind the Gap
CURRENTS Article If good communication is the key to a successful relationship, it might be time for chief fundraisers and their institutional CEOs to consider couples counseling.

A More Perfect Union
CURRENTS Article From annual funds to capital campaigns, alumni relations and stewardship professionals are finding their paths crossing more than ever. Strategic collaboration between development and alumni relations enhances an advancement operation's bottom line.

It's Academic
CURRENTS Article This feature article looks at the importance of involving faculty members in the institutional branding process from the start. Faculty members have influence over the brand, so engaging them and getting them to buy-in will help inform the branding, or repositioning, process.

The Mindful Development Officer
CURRENTS Article Veteran advancement officer Deb Taft offer tips for reaching out to diverse alumni and volunteers and ensuring they're involved in meaningful ways.

Office Space: Personal Invitations
CURRENTS Article The LGBT community is growing in visibility and formal acceptance. How can institutions better welcome and integrate this community into their educational advancement efforts?

The Diversity Imperative
CURRENTS Article As the United States as well as college enrollment grow more diverse, advancement shops are challenged to improve outreach to alumni and donors of difference. Many colleges and universities are trying new approaches, such as meaningful engagement of minority communities and business groups in their areas or a rethinking of race-based affinity groups.

Office Space: We Know Better
CURRENTS Article Keep board members informed, give them meaningful work, and show them appreciation in order to leave board members with a favorable view of and quite possibly increase their engagement (in terms of volunteerism and financial gifts) with your institution.

A Beautiful Friendship
CURRENTS Article Alumni relations and student affairs seems like the perfect partnership. Each has something the other wants. So why aren't the two offices working together more often?

Volunteering Rates
CURRENTS Article Sweet Briar College's alumni office has created a volunteer management system analogous to the college's prospect management system.

What I Wish
CURRENTS Article Three professionals from the three branches of advancement discuss what they'd like their colleagues to understand about their jobs. Andy Gurd of The Ohio State University Alumni Association is now working more closely with his development and communications colleagues than when the alumni association operated independently. Florida's Nova Southeastern University is at the midpoint of its campaign, which has given fundraiser Susan Peirce more of an opportunity to work with her alumni relations colleagues—and to appreciate how they help her do her job well. And, Sarah Morris, a communications professional from the University of Missouri-Kansas City, points out a few things that her development and alumni relations colleagues could learn about what is—and isn't—possible in her job.

Odds and Ends: Weird Is Where It’s At
CURRENTS Article In this Q-and-A format interview, Seth Godin jumps into the debate on the value of higher education, talks about his tribes and what makes him "weird," and offers college and university presidents some advice on how they could change the education landscape.

Strength in Numbers
CURRENTS Article This article looks at the challenges and benefits of working within a higher education consortium from a communications and marketing perspective by looking at the experiences of advancement professionals at several institutions that are consortium members.

Odds and Ends: A New Frontier
CURRENTS Article This back-of-the book interview with Sir Patrick Stewart, a Shakespearean actor best known for his roles in Star Trek and X-Men, discusses his latest role, chancellor of the U.K.'s University of Huddersfield, as well as the craft that made him famous.

We'd Like to Thank the Academy
CURRENTS Article Profiles of the four 2011 Professors of the Year national award winners.

On the Blog
CURRENTS Article This article looks at the positive effects having faculty members blog for your institution can have in terms of attracting and recruiting students, providing information to parents, giving people a window into what life at the institution is like, and getting your institution's name out on the web in a different way that is still allied with generating positive attention for your institution.

El largo brazo del desarrollo
CURRENTS Article Valerie Gay, Asistente del Director de Desarrollo Institucional de la Universidad de Temple, comparte sus consejos para expandir la oficina de Desarrollo convirtiendo a las facultades en socios para la procuración de fondos.

United by Goals
CURRENTS Article This article looks at the importance of communications and marketing being an integral part of the integrated advancement team and the benefits that can result from such an arrangement.

Odds and Ends: The Giving Kind
CURRENTS Article Devoted philanthropists John and Tashia Morgridge talk to CURRENTS about the importance of writing small checks and the challenge of giving large gifts in a public manner, offer advice on how to become informed and engaged philanthropists, discuss possible changes to the U.S. charitable giving deduction, and reminisce about some of the projects they've helped make possible.

Long Arm of Development
CURRENTS Article Valerie Gay, an assistant dean of institutional advancement at Temple University, shares her tips for expanding the reach of the development office by turning faculty into essential fundraising partners.

Peligro claro y presente
CURRENTS Article Recibir un donativo comprometedor, de amigos, gobiernos foráneos o emprendedores con antecedentes penales, le puede pasar a cualquier institución en cualquier momento. Pero hay formas de minimizar los riesgos y problemas que esto puede causar.

Clear and Present Danger
CURRENTS Article Gifts gone bad, whether they are donations from once-friendly foreign governments now scorned or from famous entrepreneurs subsequently convicted of fraud, can happen to any institution at any time. But, there are ways to minimize risks and limit any fallout if a gift sours.

Odds and Ends: Woman on Board
CURRENTS Article In this interview with CURRENTS, best-selling author and Pulitzer Prize-winning columnist Anna Quindlen talks about her board service to her alma mater, Barnard College.

Arm in Arm
CURRENTS Article From recruitment to orientation and beyond, development professionals should be deeply involved with members of their institution's board of trustees. But too often advancement officers treat board members like "hot potatoes," and are reluctant to touch them. This article explains why it is important for the development office to embrace working with the board and offers tips on how to do so effectively.

Multiple Targets
CURRENTS Article The University of Exeter is counting alumni volunteer hours as part of the institution's current £23 million campaign, showing the progression toward its goal alongside those for financial donations and legacies pledged.

Odds and Ends: Pondering Presidents
CURRENTS Article In this interview, presidential historian Robert Dallek talks to CURRENTS about the skills that are essential to presidential leadership, his latest book, and presidents both past and present.

Sticking Together
CURRENTS Article The partnership between the chief development officer and the chief executive officer is one of the most important relationships at any educational institution. This article discusses the benefits of building a strong CDO-CEO bond, and the challenges that may arise in the process. Communicating openly, valuing the skills that each brings to the table, and devoting time and resources into making their collaboration work are all vital to strengthening the relationship.

Stepping Up
CURRENTS Article As higher education presidents are required to be yet more invovled in fundraising, advancement leaders have a better pitch than ever for why they might be the best candidate for an institutional leadership opening.

Stop and Think
CURRENTS Article The four stories of the 2010 U.S. Professors of the Year.

From Pressure to Progress
CURRENTS Article In mid-2009, Cornell University, which was grappling with a $215 million budget deficit, hired a consulting group to advise the institution on cost-saving measures. The alumni affairs and development department led the way in the restructuring effort. A large portion of the resulting savings came from realigning procurement, IT assistance, human resources, marketing, and other services that can managed by a central office.

Toast of the Town
CURRENTS Article The Catholic University of America nearly doubled its annual fund between the years of 2004 and 2008 by strategically revamping its appeals and by fully engaging a team of alumni volunteers who became "the face of philanthropy" for the Washington, D.C., institution. A sidebar tells how Harley School, a private independent day school in Rochester, N.Y., gave its annual giving program a makeover in less than five years.

Office Space: Help Wanted
CURRENTS Article Hiring the right consultant can advance your program, your institution, your team's knowledge, and the careers of everyone involved. This article offers advice for selecting and cultivating valuable outside talent.

La comunicación es de Marte, las admisiones son de Venus
CURRENTS Article A pesar de que ambas divisiones trabajan para alcanzar el mismo objetivo, parecerían estar a varios sistemas solares de distancia.

Communications Is from Mars, Admissions Is from Venus
CURRENTS Article Communications and admissions marketing both work toward bettering the institution, though they go about it in completely different ways. Can the two departments collaborate better to integrate these two areas?

Advance Work: Better with Age
CURRENTS Article The alumni relations director at Siena Heights University created a new advisory group for former board members in response to their desire to remain engaged.

Office Space: Artists of Advancement
CURRENTS Article When personalities in the office clash, it can affect productivity. Find out how creative employees operate so you can work together to advance your institution.

Outlook: Where Leadership Meets Fundraising
CURRENTS Article Strong presidents who are also successful fundraisers tend to have the following five qualities: vision, the ability to use their own story in relation to the school, listening skills, institutional ego, and a propensity to take risks.

CURRENTS Article 邀请教授参与各种校友活动,不但能吸引更多的校友共同参与,还为校友会创造新的机会向校友宣传母校在科研和教学方面令人振奋的成就。然而,怎样才能让教授在校友工作中发挥更大的作用呢?校友工作者必须开拓新的沟通渠道,培养更紧密的合作关系,加强宣传校友工作对学校发展的重要性。

Island Hopping
CURRENTS Article Including faculty in various aspects of alumni programming can attract more alumni to events and provide the alumni association with another means to communicate the exciting research and academic offerings of alma mater. However, creating a larger role for faculty in the alumni association doesn’t magically happen. Alumni professionals must open new lines of communication, forge new relationships, and educate faculty on the importance of advancement to the institution.

Office Space: Sweeping the Data Clouds Away
CURRENTS Article Managing an unwieldy data system can be overwhelming, but by prioritizing projects and assessing processes, the database can become a friend rather than a foe.

Outlook: Putting the PR in PResident
CURRENTS Article The president of the University of Georgia makes the case for being the external relations officer in chief. He also enumerates some of the trends on the horizon for education.

When Volunteers Attack!
CURRENTS Article Working with alumni volunteers shouldn't create horror and suspense. Following a few key steps can help maintain a smooth relationship between alumni volunteers and the alumni relations office staff.

Office Space: Space Age
CURRENTS Article In this new column about issues in the advancement office, the author discusses the problem of space, and how collaboration improved by bringing staff together.

Closing Remarks: Come Together Over Me
CURRENTS Article The author proposes that the 12 institutions affiliated with the African Methodist Episcopal Church combine their fundraising efforts to create one endowment.

Advance Work: A Boon from ­T. Boone
CURRENTS Article The story behind T. Boone Pickens’ $25 million gift to the University of Calgary.

Closing Remarks: Why I Volunteer
CURRENTS Article Mary Kay McPhee, the inaugural recipient of CASE's Distinguished Friend of Education Award, describes the value she's gleaned from being an active volunteer at multiple institutions.

Leaders in Training
CURRENTS Article Guiding young leaders may involve more work for alumni staff, but the payoff is long-term support and engagement with the institution and its alumni program.

Advance Work: It's Good to Be the King
CURRENTS Article One lucky student at Widener University gets to be the president for a day, while the president takes a walk in the student's shoes.

Natural Attraction
CURRENTS Article What can alumni relations professionals learn from their corporate cousins?

Closing Remarks: I'm Glad You Asked
CURRENTS Article The president of San Diego State University shares what he has learned about fundraising.

Piece of Mind
CURRENTS Article The advancement team at Rollins College in Florida learned that collaboration was key to success. They overcame cross-departmental conflict, learned to work together, and realized what each member of the team contributed.

Banding Together
CURRENTS Article Many institutions still shy away from involving the alumni association in capital campaigns. But as campaigns get larger and longer, it makes sense for the two disciplines to work together.

Drawn to Perfection
CURRENTS Article Alumni association leadership and operations change through the years, but often the board structure, or even members, do not. This article discusses how to create the best board for your institution.

Career Path: History Lesson
CURRENTS Article A fundraiser has found that her background in the university archives has helped her relate to donors and prospects. She recommends that all development officers forge a relationship with the campus archivist.

Advance Work: Student Inauguration
CURRENTS Article What better way to tell incoming students and their parents that an institution has hands-on leadership than to have the president help move students into their dorms? The president of George Mason University has been doing this for his tenure.

Advance Work: Fun with Ratios
CURRENTS Article Using data from the Association of American Universities and U.S. News and World Report, an alumni professional devised a way to determine how alumni relations staffing affects fundraising.

Closing Remarks: The On-Campus President
CURRENTS Article Bard President Leon Botstein provides some historical background on why many college and university presidents became more cautious and isolated from their students. Botstein, who lives prominently on the Bard campus, then makes the case for breaking down barriers to close interactions with students. After all, that's part of the fun of being a college president.

Closing Remarks: Changing of the Guard
CURRENTS Article Retiring university and college presidents open the door for a new kind of leader

Work in Progress: Meeting of Minds
CURRENTS Article Remember good old parliamentary rules of order? The rules are alive and well, and they can help keep meetings from veering off subject, dissolving into personal debates, and failing to reach a decision. Author Nancy Sylvester, a certified professional parliamentarian, describes in practical terms how to apply Robert's Rules for the benefit of all meeting participants.

Advance Work: Service with a Smile
CURRENTS Article A recent report by the Corporation for National and Community Service finds that in the wake of Sept. 11, college students are volunteering in greater numbers.

First Class Leadership
CURRENTS Article All alumni volunteers are important, but the ones that serve on your board and advocate for the institution with legislators need to be recruited and trained with care.

As the World Turns
CURRENTS Article Development is a relatively recent activity in European independent schools, which have unique cultural and historical challenges regarding fundraising. This article describes what the challenges are and how several schools abroad are overcoming them. One important strategy is having a strong development team made up of the head of school, the board chair, and the development director. Each has a specific and critical role to play.

Special Delivery
CURRENTS Article Some institutions welcome input from admissions consultants; some won't give them the time of day. Some consultants are independent "packagers"; others are members of regulating associations. This article describes the difference between the two kinds and in the ways they work to help students get into their choice of college.

The Same but Bigger
CURRENTS Article This article examines the changing nature of the campus presidency. It has become increasingly complex and the model of academics working their way through the ranks to become president doesn’t always seem to work anymore. This article explores the premise of the academic president vs. advancement president and suggests that the work of presidents has become more advancement-like in nature. The article looks at presidents’ external relations roles, including fundraising and community relations, and internal relations roles. It also examines whether presidents today are (can? should be?) considered public intellectuals. A related sidebar, "Listening In," is an excerpt from the Summit 06 panel session, “Leadership Challenges in Higher Education,” and features a discussion about the role of the campus president.

Career Path: Extracurricular Experience
CURRENTS Article A professional fundraiser learns a lot about her job and how to do it better by volunteering in her community.

Two Sides to Every Story
CURRENTS Article As marketing and recruiting plays a more important role in campus communications, more and more institutions are turning to outside consultants and creative agencies for help. Although it's become more commonplace, the process of working with an outside agency isn't necessarily well-understood or as smooth as both parties would like. This article, written by a consultant, sheds light on the process--its common problems and how to make it work best--by sharing the insights of several communications consultants.

Leader of the Pack
CURRENTS Article This article looks at a few U.S. colleges and universities that have built retirement communities on their campuses. It remains to be seen if bequests or alumni donations will increase due to these communities, but at the very least retirees add a whole new element to campus life.

Competition Begets Collaboration
CURRENTS Article The “Solutions for Our Future” campaign is a national initiative to establish a dialogue about the critical role colleges and universities play in serving the public, solving pressing societal needs, and preparing people for our country’s future. This initiative is not the first of its kind, though. Similar outreach efforts/public awareness campaigns from groups of institutions exist at all levels. This article examines the Solutions campaign and several other collaborations and consortiums, and explores why these campaigns come together, how they work, and what the results have been.

Confessions of a Bad Board Member
CURRENTS Article No alumni professional wants a bad board member on the alumni board. With some planning, forethought, and honest conversations, the alumni board can be on track and working for the institution.

Givers and Getters
CURRENTS Article With increased competition for public and private monies, boards of higher education institutions are becoming more involved in fundraising. This article describes how board members can contribute by seeking as well as donating gifts. It also lays out some strategies for selecting and managing the best-suited volunteers to serve on these important groups.

Uncertain Times
CURRENTS Article Institutions of higher education are under increasing financial and competitive pressure, and this trend will push advancement to the forefront on campuses around the globe. This book excerpt addresses how these changes will affect what you do, and how you do it.

Closing Remarks: States of Emergency
CURRENTS Article Even as federal and state dollars for U.S. higher education decline, for public institutions the proportion of public funding from all sources still exceeds that of private gifts. With that in mind, the author questions why public institutions spend so little time and money on state and federal government relations. Using alumni and donors as campus champions and understanding state and federal budget cycles are two strategies she suggests for improving government relations.

Fleet of Feet
CURRENTS Article For many independent schools, colleges, and universities with limited resources, volunteers are not a luxury. Rather, they are the lifeblood of advancement operations, allowing fund raisers, alumni relations officers, and communications and marketing professionals to achieve goals that otherwise might be impossible. This article, part of the issue focus on volunteer management, discusses the tangible and intangible benefits volunteers bring to the table, the tasks they perform, and the motivators that drive people to volunteer their time and talent to causes bigger than themselves. It includes profiles of five volunteers, what they do, and why they do it.

Culture Club
CURRENTS Article Development, alumni relations, and communications officers struggle with a common problem: how to provide volunteers with enough information to work effectively without overwhelming them. As they strive to strike that balance, advancement professionals have created and refined strategies to train top volunteers in vision, mission, and campus culture.

Sticky Business
CURRENTS Article Working with volunteers can be a nightmare when they step out of line, either intentionally or accidentally. But careful prep work before allowing a volunteer to take on a public role can minimize the risk. The article explores common problems and how to react or prevent them in the first place.

Bluffing or the Real Deal?
CURRENTS Article Good research can be a lightning rod for change, imagination, and innovation. It challenges conventional wisdom, questions accepted assumptions, and tests the impact of new ideas. Better not to leave such things to chance or trust them to bluff, which the authors of this article say is common in much of the work that's considered marketing or market research in higher education. They offer insights about getting beyond the bluff; the results of good research, they say, can be hard to swallow because they frequently expose mistakes and contradictions. They include several case studies and strategies for recognizing authentic research.

Evolutionary Thinking
CURRENTS Article Today’s alumni directors are playing more significant roles in fund raising--even as they stress the importance of carefully nurtured alumni relationships. Several top alumni professionals talked with CURRENTS recently about trends in their discipline-- including the need to demonstrate value, meet the diverse interests of alumni, and increase funds as well as good will. Alumni directors say they can respond to changes in the profession by playing bigger roles on campus, conducting major self-assessments regularly, and focusing on customer relations.

Room for Expansion
CURRENTS Article Today’s advancement professionals must look for ways to manage budget and staff reductions and do more with less. An alliance of alumni relations and fund raising offers a creative way to address these concerns. For alumni relations officers, a move into fund raising can be a positive--and often required--career move that also benefits the future of the discipline. Playing a bigger role in fund raising also helps alumni officers communicate with alumni and respond to constituents’ needs. Alumni directors should greet the prospect of friend raising and fund raising as personal and professional enrichment that benefits institutions and former students.

Open-Door Policy
CURRENTS Article When alumni and development officers work together and share many tasks and responsibilities, they can help their campuses attract much-needed resources and enhance the bottom line. Although many senior advancement officers might be reluctant to fully commit to such integrated efforts, the advantages are becoming too numerous and powerful to overlook. Alumni relations professionals are in the best position to identify new donors. What’s more, integrated initiatives result in better services for millions of alumni donors. Campus leaders can integrate their advancement operations by building multidepartmental teams for specific tasks, celebrating major successes with all advancement officers, and relying on a single advancement mission and vision.

A New Breed
CURRENTS Article This article examines the complex and often convoluted relationships between admissions and advancement. It describes how marketing is the place where all areas of advancement find common ground and how, for a long time, marketing had its place within the distinct silos in admissions and advancement. Now, however, institutions are developing more comprehensive structures that combine recruitment and advancement in the interest of adopting a true integrated marketing mindset.

Time Out
CURRENTS Article At first glance, the concept of outsourcing might seem somewhat antithetical to advancement--counterintuitive even. Advancement is all about building relationships and working together across campus, and outsourcing might work against that. This article explores whether outsourcing is hitting campuses the same way it's hitting the corporate world. It features examples from several campuses that currently outsource projects and addresses cost-cutting issues, making decisions about what to outsource, and more.

Brain Matters
CURRENTS Article Campus presidents spend much of their time trying to juggle competing demands, but they aren’t often asked to reflect on those pressures. Marnie Spears, a Toronto-based fund-raising consultant, interviewed the presidents of 12 public universities in Canada to identify the key issues they face as fund raisers, the surprises they have encountered in their role as president, and the tasks they consider the most valuable use of their time. This article outlines the six lessons Spears learned from these discussions. It also gives development officers some insight into what their own presidents might be thinking.

AdvanceWork: Simply the Best?
CURRENTS Article A recent Urban Institute study of more than 1,300 nonprofits suggests that their leaders need to do a better job of managing their volunteers. "Volunteer Management Practices and Retention of Volunteers" identifies nine volunteer-management best practices, but notes that only one--"regular supervision and communication with volunteers"--is widely adopted by the nonprofits surveyed.

The Laws of Attraction
CURRENTS Article Not every faculty member will excel at fund raising. The University of Washington's Debra Friedman has worked with several scholars who enhance the institution’s development efforts by making truly meaningful connections with major donors. They do this, she writes, by posing problems or questions that have no easy answers, laying bare their process of research, and leaving their audiences wanting more. Bottom line: Donors find inspirational those faculty members who demonstrate genuine passion for their areas of expertise; that inspiration, in turn, can lead to gifts if properly channeled.

A Man for All Reasons
CURRENTS Article A profile of John Lippincott, CASE's new president, highlights the themes that characterize his plans for the organization: serving members, strengthening CASE's global outreach while supporting its many communities of practice, and "advancing advancement" by helping campus leaders understand the profession's strategic role. Further, the profile's sidebars recount Lippincott's background and summarize the organizationwide assessment that preceded his appointment.

AdvanceWork: Great Expectations
CURRENTS Article Deans and development officers shouldn’t be at odds, especially since so many of their institutional interests are shared. Joseph O. Dean Jr., dean of Samford University’s McWhorter School of Pharmacy, says communication, knowledge, and trust are the cornerstones of an effective working partnership.

Closing Remarks: Just Ask
CURRENTS Article Advancement officers should engage governing boards in strategic discussions. Governance expert Richard T. Ingram suggests beginning with five key issues: philanthropy, image management, affiliated foundation relations, donor involvement, and corporate partnerships. He also offers other ways to inform trustees about advancement and to make room for such topics on crowded meeting agendas.

Career Path: Make Way for PAs
CURRENTS Article Presidential assistants are just as involved in advancement as their colleagues in alumni relations, communications and marketing, and development, says Widener University PA Marcus Lingenfelter. The scope of the PA's role on campus depends on four factors: the needs of the chief executive, the institution's scope and mission, the individual's education and experience, and the institution's needs.

Leaps and Bounds
CURRENTS Article Although capital campaigns often don't have a specific role for alumni associations, they don't have to remain in the shadows. Alumni officers can have a great effect on the current campaign--and build momentum for future ones--by taking a more targeted look at staffing needs, homecoming and campus events, advocacy efforts, alumni programming, and market research strategies.

Overarching Concerns
CURRENTS Article Just as the nature of higher education is changing, so too is the campus presidency. As advancement officers increasingly work closely with campus CEOs, they should be well informed about the demands and new challenges they face.

Halls of Fame
CURRENTS Article Celebrity professors can generate positive press and lend credibility to institutions, but managing them can be difficult. Sensitivity and a solid plan with identifiable goals can ensure that they are a communications pro's dream.

Closing Remarks: Program Pilot
CURRENTS Article The vice-chancellor of the UK’s Queen’s University Belfast says the vice-chancellor's job is to set stretch targets that drive a campus forward by deliberately creating a gap between its ambitions and its current resources. In doing so, he or she must then obtain adequate resources to fund those ambitions, lead campus development activities, and be an active fund raiser.

Tension and Synergy
CURRENTS Article Advancement managers must set the tone to prevent stereotypes about and gripes among the advancement disciplines from interfering with the work. Regardless of advancement office size and structure, policies throughout advancement that encourage communication, professional growth, and inclusiveness will enhance the working relationship among the disciplines.

Team Spirit
CURRENTS Article Ignoring the inherent relationship between athletics and communications offices is a mistake. This article (a sidebar to "A Delicate Balance: Athletics and Campus Identity") offers strategies for managing messages in different reporting structures.

AdvanceWork: Who's Minding the Children?
CURRENTS Article A community relations program at the University of Southern California trains neighborhood volunteers to keep an eye on children on their way to and from school.

Top Dogs
CURRENTS Article The days of chief academic officers having little to no involvement in fund raising are hardly long gone, but they are numbered. Gradually, academic officers have come to realize that their participation can sometimes elicit greater gifts and bring credibility to the process. Here, a provost offers six tips for development officers to help bring their academic officer colleagues into the mix.

Closing Remarks: Lead Story
CURRENTS Article Campus leaders are the chief storytellers of their institutions. Telling stories—communicating core messages—helps them build trust, maintain integrity, model productive behavior, and set a tone for their campuses. To do so, they must ensure they’re heard amid the din of other communications, practice self-disclosure so others will be open with them, and maintain balance in their roles so their stories and messages convey a broad range of perspectives.

AdvanceWork: Volunteering Snapshot
CURRENTS Article New statistics confirm longstanding service trends

Goals and Assists
CURRENTS Article Prospect researchers and development officers must form a partnership to identify potential donors' ability, interest, and desire to give. This article provides three guidelines for building a productive relationship and includes a table showing the differences in the information that researchers and development officers are likely to uncover. This article is of interest to development officers and prospect researchers.

Respecting the Collections
CURRENTS Article Development officers must work closely with special collections librarians to solicit appropriate gifts of rare books, manuscripts, photos, and artifacts. Getting the right gifts means understanding the library’s niche, the additional concerns that come with gifts-in-kind, and why librarians chafe at having to do special exhibits for cultivation and recognition. This article is of interest to major gift officers, fund raisers for libraries and special collections, and advancement service professionals who deal with gift acceptance.

Powerful Utilities
CURRENTS Article It’s challenging to make the fund-raising case for libraries and other academic support units, such as museums, art galleries, and performance facilities. Unit development officers must define each unit’s special constituency, answer typical questions about the unit’s services and clients, and be able to tell donors exactly how the unit serves the campus. This article is of interest to major gift officers and development officers who work for academic support units.

A Campus's Best Friend
CURRENTS Article Though tension is inevitable between plain-spoken public relations officers and cautious lawyers, they should work together to forge an effective partnership. The author, a lawyer, proposes seven steps for a productive collaboration. This article is of interest to media and PR officers, PR managers, and advancement managers.

Manager's Portfolio: You Never Get a Second Chance
CURRENTS Article Though often underappreciated, a top-notch receptionist can be a valuable “director of first impressions.” This column explains why receptionists deserve respect and offers numerous recruitment and retention strategies. It is of interest to advancement staff managers who hire and supervise.

Sweeping Clean
CURRENTS Article The arrival of a new campus chief executive officer often means the departure of the current chief advancement officer, but both parties—and the institution—benefit when the two develop a good working relationship. The author provides advice to both CAOs and CEOs for making the transition go as smoothly as possible.

Changing Places
CURRENTS Article At DePaul University, the alumni relations staff became part of the enrollment management office. This change reflects the university’s atypical emphasis on alumni as lifelong learners and customers whose primary financial support of the campus is through tuition, not annual giving. Alumni relations efforts now focus more on re-enrollment, career services, networking, and alumni volunteering than on fund raising.

AdvanceWork: More Than 5.3 Million Serve
CURRENTS Article New initiative promotes and encourages campus volunteerism

A Delicate Balance of Leadership
CURRENTS Article In an interview with CURRENTS staff, the president of New School University, former senator Bob Kerrey, discusses his efforts to advance the university. The article should be of particular interest to CEOs, CAOs, and others interested in a campus president's role in fund raising.

AdvanceWork: Believe the Hype
CURRENTS Article Kansas State doesn't need to pay telefund callers when it's got loyal students

Connecting with the CEO
CURRENTS Article Alumni executives can energize their partnerships with their chief campus administrator by recognizing the CEO’s role in alumni relations, respecting the CEO’s time and position, and understanding their responsibilities to enhance the CEO’s effectiveness.

Don't Miss the Boat
CURRENTS Article Alumni associations have long avoided being active campaign players or have been marginalized by development colleagues who haven't seen the value of involving them. We need to better incorporate alumni associations into campaigns and use their strengths to our institutions' advantage. Playing a campaign role can bring benefits to alumni associations as well.

AdvanceWork: Grab the Popcorn
CURRENTS Article Advancement officials can learn a lot from AFI's Top 100 films.In keeping with this month's Oscar fever, CURRENTS asked Bradford Crain, director of major gifts at Berea College, to share his heralded list of tips on working with the campus CEO. They are based, some rather loosely, on some of the American Film Institute's Top 100 Films.

Do You Take This Campus...
CURRENTS Article When the spouse of a campus CEO participates in advancement, he or she can extend the CEO's reach and effectiveness. Such participation can no longer be taken for granted, however, because some CEO spouses have their own careers. The article recommends clarifying the spouse's role during the CEO hiring process, finding projects in areas of the spouse's interest, providing administrative support and adequate recognition for the spouse's work, and considering whether to provide compensation.

It's a Matter of Trust
CURRENTS Article The working relationship between the president and the chief advancement officer is one of the closest on campus. A CEO and CAO must develop together a shared, behind-the-scenes perspective to enjoy each other's company and the tasks they undertake together. The keys to a successful working relationship are respect, trust, and a common understanding.

Casting Call for Consultants
CURRENTS Article When hiring a consultant, everyone’s time will be wasted if you haven’t done your homework and aren’t prepared to manage the hiring process. Advancement professionals with responsibility for preparing requests for proposals, procuring consulting services, and managing the consulting process will find this list of nine tips useful. Among them: Understand your needs in advance; Make your RFP work; Ask the right questions in the interview; and Establish trust.

High Anxiety
CURRENTS Article A consultant, if used properly, can bring valuable perspective that leads to rapid progress you couldn’t have made on your own. Unfortunately, bringing in a consultant often mitigates those negative responses with clearly defined goals, solid internal communication, involvement in the process, a listening ear, and a lot of patience.

AdvanceWork: Top 10 Ways to Ruin Your Relationship with a Vendor
CURRENTS Article An amusing and honest look at how vendor communications go sour

AdvanceWork: The Ayes Have It
CURRENTS Article Dartmouth College alumni vote annually to choose alumni representatives to the college’s board. In 2000, the alumni staff began offering alumni the option to vote online, both to simplify vote-counting and to promote voter participation. Although participation did not increase in the first year of online voting, it remained steady, and more than one-third of voters used the online option. Officials hope the shift will also reduce election costs.

AdvanceWork: Calling All Student Volunteers
CURRENTS Article Campus groups earn cash for their cause through phonathon work

Rethinking Our Craft
CURRENTS Article Stone, former president of the Stanford Alumni Association, describes the multiyear process that led to the merger of the alumni association into the university, in sharp contrast to the association’s century-old tradition of independence. His key points: (1) Institutions must “own” their alumni relations responsibilities, and (2) alumni relations requires an entire institution’s commitment to lifelong relationships. Stone also offers advice to alumni relations officers on their role and responsibilities.

Alumni at the Wheel
CURRENTS Article Ladner was president of Rollins College’s alumni association board when the college began a major revitalization of the board’s membership, structure, and function. In this brief account, which accompanies a larger article on the board restructuring process, he reflects on the transition from a traditional association model to a modern, working board.

Full Speed Ahead
CURRENTS Article As Rollins College headed into a campaign, officials realized the alumni association needed a stronger board. A three-year restructuring effort changed the board from a homogenous, mostly social group of 15 people to a diverse, active group of 30. The board adopted a businesslike approach, defined its mission and vision, and set measurable goals and strategies. Thanks to the new board, alumni giving, reunion attendance, and program participation have all increased.

Closing Remarks: Expanding the Definition of Advancement
CURRENTS Article The continuing separation of the specialties--alumni relations, communications, and development--may keep advancement professionals from establishing and maintaining relationships with their colleagues. The author argues for more professional unity and also encourages recognizing the advancement role of many others on campus who are outside the core functions, including faculty, admissions officers, student affairs officers, and executive officers and their staffs.

Helping Hands?
CURRENTS Article Attorneys, accountants, and financial planners all influence donors’ planned giving decisions. Planned giving officers must respect the donors’ relationships with these advisers while seeking solutions that best serve both the donor and the institution. Close involvement, education, and careful management of conflicts can help planned giving officers overcome cynicism and build trust.

Shifting Gears
CURRENTS Article Cornell University development officers successfully shifted to a project- and team-based approach to fund raising, leaving behind the previous organizational model based around schools and units. This new approach has allowed the university to raise funds for priority projects without launching an institution-wide campaign. As an example, the authors describe the successful team-based effort to fund renovation and expansion of Cornell’s music building.

Making the Ask
CURRENTS Article The authors provide faculty members with a detailed description of the steps involved in asking a donor for a major gift. They also explain common fund-raising errors and how to avoid them.

Do I Have to Ask People for Money?
CURRENTS Article Faculty at the University of North Carolina at Chapel Hill have become expert fund raisers for their programs by calling on the expertise of the development department. The development staff has even created a special class for professors interested in fund raising.

Sowing the Seeds of Philanthropy
CURRENTS Article Academics have an essential role to play in the fund-raising process today, as donors target their gifts more precisely and are more insistent on results. Faculty members are often the best spokespeople for a program, project, or school and can be an important source of prospects themselves. They are coming to see fund raising as a natural extension of their planning and budgeting responsibilities.

Managers Portfolio: What Great CAOs Are Made of
CURRENTS Article A survey of campus CEOs reveals the skills that they consider essential in a successful chief advancement officer. The survey also finds that most CAOs come from the ranks of development, and that women and minorities are underrepresented at the top of the advancement ladder.

The Court of Law vs. the Court of Public Opinion
CURRENTS Article The responsibilities of public relations officers can seem at odds with those of attorneys during a campus legal crisis. The lawyers want to limit release of information; PR staffers often need to get the story out to retain public confidence. But both groups share an interest in protecting the institution’s reputation, and can work together, starting from this common ground.

Bridging the Gap
CURRENTS Article The development office and the business office often seem to operate at odds with one another, but building a good working relationship is worth the effort. One reason for conflict is that the two sides track income differently. Understanding one another’s approach, assisting one another, and building personal ties can all help advancement and finance officers smooth the waters.

AdvanceWork: Back to School
CURRENTS Article Keep retired faculty connected to your campus

The Outsider
CURRENTS Article Campus CEOs hired from outside academia often provide great benefits to an institution. They may bring diverse management experience to the job, attract donors from the business world, or understand how to work with the media. If advancement officers make the most of the nontraditional CEOs’ fresh perspective, the result can be a real boost to fund-raising and public relations efforts.

Vision of the Future
CURRENTS Article A participatory strategic planning process can enable an institution to start moving its integrated marketing efforts out of the communications arena and into the entire institution. The article describes nine steps: 1) State program objectives. 2) Select participants and leaders. 3) Compile background information. 4) Select task force topics. 5) Set up a Web site. 6) Train task force facilitators. 7) Plan a kickoff event. 8) Create the final report. 9) Implement the best ideas.

Earning the Right to Ask
CURRENTS Article The first step in international fund raising is to ensure that the entire institution -- not just the advancement office -- welcomes and values its global constituency. Consultant Connor describes five characteristics of successful institutions: 1) Internationalism is mission-driven. 2) Everyone is on board. 3) External messages are centrally coordinated. 4) The campus is marketing-oriented. 5) The campus is committed to long-term efforts without expecting short-term results. Connor offers seven suggestions for creating long-term relationships with international families, such as involving international students in institutional life and promoting cultural respect in the campus community. A sidebar provides six tips for cultivating and soliciting gifts from international prospects.

Small Office: Lift the Fog
CURRENTS Article Communicating with faculty and staff is as important to fund raisers as reaching external constituencies. These strategies can help a development office raise awareness: 1) Get the word out through such channels as the annual report, the campus newsletter, and voice-mail and email broadcasts. 2) Recruit and educate volunteers from the faculty and staff. 3) Use unrestricted dollars to offer competitive professional development grants for faculty and staff. 4) Meet and greet campus colleagues by sponsoring social functions, attending division meetings, volunteering for other offices' projects, and having lunches with faculty and staff.

AdvanceWork: Anatomy of a Board
CURRENTS Article Six types of volunteer leaders your campus needs

Selection Savvy
CURRENTS Article For many campuses, campaign success means hiring a consultant. The article presents seven steps to take to find the right one: 1) collect background data on your institution; 2) compile a list of potential candidates for the consulting position; 3) draft and send out a request for information to the potential candidates; 4) narrow the candidate field; 5) draft and send out the request for proposals to the chosen firms; 6) evaluate the proposals and conduct in-person interviews; and 7) choose a consultant.

The Editor and the Fund Raiser: Partners or Adversaries?
CURRENTS Article Publications veterans Walt Collins (formerly of Notre Dame University), Lawrence Hincker (Virginia Polytechnic Institute and State University), and Mary Ruth Yoe (University of Chicago) join Darrell Loyless, vice president of for development and external affairs at Rose-Hulman Institute of Technology, for a roundtable discussion. The professionals react to three scenarios of editorial conflict between an alumni magazine staff and development officers.

Surveying the Field
CURRENTS Article Moore, of marketing/communications firm Lipman Hearne, reports on a survey of marketing programs at nearly 150 institutions. Among the findings: 1) Institutions whose integrated marketing programs have the support of an alumni or trustee committee report the greatest improvements in fund-raising, applications, and enrollment yield. 2) At least half the institutions surveyed have campuswide marketing committees. 3) These committees typically represent enrollment, communications, administration, development, student services, and faculty, but less than half represent alumni affairs. 4) Committees focus mostly on project management and rarely on conducting market research. Moore also offers tips on establishing a successful integrated marketing program.

Marketing Across the Board
CURRENTS Article An integrated marketing program that coordinates student recruitment, public relations, and resource development throughout campus can help an institution increase applications, build stronger constituent relationships, and raise overall visibility. To initiate such a program, follow these eight steps: 1) Find a "cheerleader" who is willing to lead the effort. 2) Get the president's attention. 3) Establish an all-campus, three-tier system consisting of an advisory board, a management committee, and action groups. 4) Define quality by identifying the niche your institution serves. 5) Develop a marketing blueprint that can be continuously improved. 6) Sell the program on campus. 7) Embrace creative budgeting. 8) Structure the communications office in a way similar to that of a PR or ad agency.

Small Office: Capitalizing on Volunteers
CURRENTS Article As the first and only advancement professional at three-year-old Nunez Community College, Tucker helped organize a fund-raising campaign that far exceeded its goal of $1.1 million. The idea originated when the chair of the foundation board accompanied Tucker to a conference on fund-raising methods for community colleges. This dedicated and enthusiastic volunteer led the push to establish an endowment and conduct a capital campaign. Tucker recommends these steps for other small institutions: 1) educate the board; 2) solicit the board's full support; 3) hire consultants when needed; 4) recruit volunteers who can open doors; 5) accompany volunteers on solicitation visits; 6) role-play with volunteers before solicitations; 7) reward volunteers for their efforts; and 8) have fun.

End Notes: A Declaration of Interdependence
CURRENTS Article In 1998, after 106 years of independence, the Stanford Alumni Association became an official division of Stanford University. The change followed three years of study, extensive negotiations, and a vote by SAA members. In an interview, association president Bill Stone explains that SAA and Stanford leaders decided a merger would provide better access and increased resources.

Mastering the Maze
CURRENTS Article In the United States, charitable solicitation is regulated by the federal government but also by many state, county, and local governments. This article describes four areas of regulation with which fund raisers should be aware: registration, maintaining and providing records, telemarketing and direct mail, and trustee conduct.

Back on Track
CURRENTS Article Weerts offers seven suggestions to recharge an alumni board: 1) Recruit well, 2) Communicate the board’s purpose early and often, 3) Don’t underestimate board members’ commitment, 4) Let board members address important problems, 5) Give everyone a chance to speak, 6) Make board participation a learning experience, and 7) Ask students for feedback on important issues.

Who's in Charge?
CURRENTS Article Debra Beck discusses alumni boards and the myths vs. realities surrounding them. She examines the traditional, hierarchical structure of alumni boards and offers alumni associations alternatives to them.

Sound Off: Blurring the Lines
CURRENTS Article Thomas College director of alumni affairs and assistant director of development Guarino stresses the value of friend-raising by both alumni and fund-raising professionals. He credits the success of the Thomas College program to the willingness of staff from both alumni relations and fund raising to continually communicate about their respective goals and expectations when planning events, to be honest with each other, and remain flexible.

In Advance: The Accidental Fund Raiser
CURRENTS Article Drake University volunteer Maddie Levitt is the recipient of the CASE 1998 Ernest T. Stewart Award for Alumni Volunteer Involvement. Levitt has chaired two successful capital campaigns for Drake, and is a frequent speaker on women and philanthropy. She credits her success as a fund raiser to a willingness to support institutions such as Drake and a strong belief in the value of cultivating and involving alumni when they are young.

Finding Funds for Fellowships
CURRENTS Article What special challenges do institutions face in raising graduate funds? How do they identify and cultivate prospects? Those institutions that are successful focus on how support of graduate student programs helps fuel the local economy, helps the institution attract the best students and faculty, and allow students more creative freedom. Development officers make the academic disciplines central in their fundraising approach and thus can tap into the field-specific knowledge of individual departments.

In Advance: Flick or Flop?
CURRENTS Article Duke university staff offer tips for dealing with film production companies that may want to use your campus as a setting for their next movie.

In Advance: The Public Perspective
CURRENTS Article James Erickson interviewed chief executive officers of 37 public institutions that had been successful in their fund-raising efforts in 1995-1996 as noted by the Council for Aid to Education. Erickson, vice chancellor for university advancement at the University of California at Riverside, found that involvement of the CEO played a key role in the success of theses campaigns. His findings show that: 1) these CEOs devote significant time to fund raising; 2) they are involved in solicitation; 3) they keep their board of trustees informed and seek their support and advice; 4) chief development staff report directly to their CEOs; 5) these institutions seek support from a variety of sources; and 6) support for scholarships and fellowships is a top priority.

The Element of Surprise
CURRENTS Article Sometimes alumni professionals need to orchestrate a bit of unexpected fun or fanfare to excite or energize alumni volunteers. Tactics can range from using the campus marching band to kickoff a board retreat to using a chaotic gift-exchange among volunteers, to surprising parent phonathon volunteers with a hail of nerfballs tossed by children. Kilcup stresses the importance of thanking volunteers continuously and offers numerous suggested ways to do so. You might host a surprise birthday party, give unique t-shirts, send flowers on Valentine’s Day, or offer invitations to alumni events the volunteers did not themselves have to plan.

Call in the Experts
CURRENTS Article This article discusses issues associated with alumni organizations hiring outside vendors to design alumni organization Web sites. First, know the total cost of a vendor, including annual maintenance fees and start-up fees. Second, understand that a vendor will bring convenience, expertise, and possible delays to the Web site design process. Third, hire a vendor that recognizes the organization’s need for security and privacy. To conclude, five simple suggestions are offered to those alumni organizations that decide to hire a vendor: assess your needs; consider your options; know what you want; use good business sense; and talk with colleagues. Includes a sampling of online vendors that offer services for alumni.

Speak Up, Speak Out, and Speak English
CURRENTS Article Like renowned scientist Carl Sagan, many campus researchers would like to increase the public's understanding of science. And it is the communication officer's job to help researchers advance the cause of science and technology. After World War II, funding for science was so readily available that "a science agenda was rarely discussed." But the public is no longer willing to write a blank check in support of scientific research, so it is up to the communicators to articulate to taxpayers how their research funds translate into benefits for society. Surveys conducted by the National Science Foundation show the public is interested in science, but that only 10 percent view themselves as well informed on the subject.

Good Chemistry
CURRENTS Article Cornell University professor of science communications Lewenstein talks about the value of bringing scientists and public information officers together during his workshops. These workshops help reporters and scientists understand what the public wants and needs to know about science. In particular, it’s important to focus on providing the public a means to develop both a practical and civic science literacy. For the most part, Lewenstein finds that campuses do a good job of promoting scientific research news.

In Advance: Safe Under the Law
CURRENTS Article A new law protects your alumni volunteers from legal liability

In Advance: Hail to the Chief
CURRENTS Article The book, "The Advancement President and the Academy" by Mary Kay Murphy is reviewed.

Groups Dynamic
CURRENTS Article Successful development committees share several traits. They have: 1) a clear charge; 2) a dynamic chair; 3) the board volunteers with the most clout; 4) provide a strong orientation and training program for the committee members; and 5) direct interaction with the president or head of the institution. In addition, effective committees have substantive, rather than aimless meetings, clear and frequent communication between meetings, and substantive work assignments. A sidebar article suggests ways of dealing with common development committee problems, such as handling volunteers who won't give a charitable gift, or avoiding the post-campaign doldrums. The composition and responsibilities of the Swarthmore College development committee are presented as an example of what is expected of these members.

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