Brenda Mitchell—Executive Director of Institutional Advancement
Prince George’s Community College—Largo, Md.
United States
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Campus & External Relations

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CASE Asia-Pacific Advancement Conference 2015
Conference APAC is the annual signature event in Asia-Pacific for advancement professionals from educational institutions working in alumni relations, fundraising, marketing and communications.

Development for Deans and Academic Leaders
Conference This workshop is developed as the required curriculum to equip essential skills and increase the knowledge of the development process to deans, heads of schools and academic leaders with fundraising responsibilities.

Showing the Value of Marketing and Communication
Article Marketing and communications professionals must prove their worth when working with academic and institutional leaders, says an advancement expert.

Wicket Ways
CURRENTS Article The yearly croquet match between St. John's College and the U.S. Naval Academy engages the community and both institutions' stakeholders.

The Politics of Gaining Internal Support
Article Advancement managers who understand the leadership characteristics of their campus executives are more likely to garner support for their programs, says a CASE faculty member.

Odds and Ends: A New Frontier
CURRENTS Article This back-of-the book interview with Sir Patrick Stewart, a Shakespearean actor best known for his roles in Star Trek and X-Men, discusses his latest role, chancellor of the U.K.'s University of Huddersfield, as well as the craft that made him famous.

Peligro claro y presente
CURRENTS Article Recibir un donativo comprometedor, de amigos, gobiernos foráneos o emprendedores con antecedentes penales, le puede pasar a cualquier institución en cualquier momento. Pero hay formas de minimizar los riesgos y problemas que esto puede causar.

Clear and Present Danger
CURRENTS Article Gifts gone bad, whether they are donations from once-friendly foreign governments now scorned or from famous entrepreneurs subsequently convicted of fraud, can happen to any institution at any time. But, there are ways to minimize risks and limit any fallout if a gift sours.

Uncertain Times
CURRENTS Article Institutions of higher education are under increasing financial and competitive pressure, and this trend will push advancement to the forefront on campuses around the globe. This book excerpt addresses how these changes will affect what you do, and how you do it.

A Man for All Reasons
CURRENTS Article A profile of John Lippincott, CASE's new president, highlights the themes that characterize his plans for the organization: serving members, strengthening CASE's global outreach while supporting its many communities of practice, and "advancing advancement" by helping campus leaders understand the profession's strategic role. Further, the profile's sidebars recount Lippincott's background and summarize the organizationwide assessment that preceded his appointment.

Closing Remarks: Expanding the Definition of Advancement
CURRENTS Article The continuing separation of the specialties--alumni relations, communications, and development--may keep advancement professionals from establishing and maintaining relationships with their colleagues. The author argues for more professional unity and also encourages recognizing the advancement role of many others on campus who are outside the core functions, including faculty, admissions officers, student affairs officers, and executive officers and their staffs.

Earning the Right to Ask
CURRENTS Article The first step in international fund raising is to ensure that the entire institution -- not just the advancement office -- welcomes and values its global constituency. Consultant Connor describes five characteristics of successful institutions: 1) Internationalism is mission-driven. 2) Everyone is on board. 3) External messages are centrally coordinated. 4) The campus is marketing-oriented. 5) The campus is committed to long-term efforts without expecting short-term results. Connor offers seven suggestions for creating long-term relationships with international families, such as involving international students in institutional life and promoting cultural respect in the campus community. A sidebar provides six tips for cultivating and soliciting gifts from international prospects.

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