Recommend to a Friend?
CURRENTS Article Customer relationships built on loyalty lead businesses to higher growth and profitability. They lead our institutions to more alumni engagement, the currency of our industry. The Net Promoter system can help institutions better comprehend and meet the needs of various constituencies, including donors and alumni.

Can You Say More About That?
CURRENTS Article When yes/no or multiple-choice answers don't suffice—when a qualitative understanding of a topic rather than a quantitative head count is needed—it's time to consider focus groups. They work well when learning why, how, and what for is more important than measuring how many.

Become a Survey Sophisticate
CURRENTS Article This article explores what matters and what doesn't in getting your alumni to take the online surveys you send them.

The Science Behind Alumni Engagement
CURRENTS Article As part of an effort to double fundraising over the next 10 years, the University of Waterloo surveyed its alumni and purchased external data to determine how to move potential leaders into a more active role with the university.

Conviértase en un experto en encuestas
CURRENTS Article Este artículo explora lo que importa y lo que no importa en hacer que tus alumnos respondan a las encuestas que les envías.

Espacio de oficina: No pierda el enfoque
CURRENTS Article Los grupos de enfoque pueden ser una buena forma de obtener retroalimentación útil de los miembros de una escuela. La consultora de mercadotecnia, Carol Cheney, explica cómo formar y dirigir con éxito un grupo de enfoque. Ella hace hincapié en que las opiniones negativas y las positivas que proporcionan los que participan en un grupo de enfoque se pueden utilizar para fortalecer a la institución.

Office Space: Don't Lose Focus
CURRENTS Article Focus groups can be a good way to get helpful feedback from a school's constituents. Marketing consultant Carol Cheney explains how to set up and carry out a successful focus group. She stresses that both the negative and positive feedback from focus group participants can be used to strengthen the institution.

Know Your Market
CURRENTS Article Surveys may not be the solution to every engagement conundrum, but good research can help institutions understand how to better connect with alumni. Alumni relations officers and research pros share what they've learned and provide tips on how to get the most useful data.

A Measured Response
CURRENTS Article With growing alumni populations, flat or shrinking budgets, and pressure for measurable results coming both from alumni boards and heads of school, it’s clear that alumni marketing plans are here to stay. Learn what others have done and gain some insight into starting your association's plan.

AdvanceWork: Reach for the Stars
CURRENTS Article Alumni relations and communications professionals offer advice on enlisting celebrities to promote alma mater.