Student Engagement & Philanthropy Month
Sample Collection The CASE InfoCenter maintains this collection of samples from institutions that participated in CASE ASAP's Student Engagement and Philanthropy Month in 2013, 2014 and 2015. The collection is available to all CASE members and highlights dozens of programming ideas, including ways to engage students in thanking donors.
CASE Affiliated Student Advancement Programs
CASE ASAP is an organization of student advancement programs at more than 300 higher education institutions, all with the common goal of enriching student advancement programming.
Student Advancement Expert Talks Strategic Partnerships
Article, BriefCASE Article Lori Hurvitz, senior director of annual giving at the University of Chicago, recently shared tips in a podcast interview on how to create strategic partnerships between student advancement organizations and other divisions on campus to educate students about the importance of philanthropy.
Making Transition a Tradition
CURRENTS Article The ways alumni associations welcome their newest alumni can set the stage for a lasting relationship.
The Road to Lifelong Engagement
CURRENTS Article By targeting specific alumni groups, alumni associations can create powerful connections that increase engagement, volunteerism, and giving.
Student Philanthropy: The Foundation for Engagement as Lifelong Donors
White Paper This groundbreaking research provides baseline data and analysis on student philanthropy programs in higher education around the world. Best practices as well as staffing and budgeting trends in student philanthropy are highlighted. A key finding from the survey of 211 institutions: patience and organizational commitment to engage students as donors through a variety of practices can establish a foundation for better fundraising outcomes over time.
Starting a Student Alumni Society
Podcast Geoffrey Seber from Rensselaer Polytechnic Institute discusses the benefits of starting a student alumni society. Also, Seber shares some of the lessons he's learned advising these groups.
Effective Strategies to Engage Student and Young Alumni Volunteers
Podcast Allison Dykes from Emory University discusses how to find the right students and young alumni to develop into volunteers. Also, discover what roles are best fit for young volunteers.
Students Aim to Build Culture of Philanthropy
Article, BriefCASE Article CASE ASAP celebrated 40 years of student advancement during its network convention held earlier this month in New Orleans.
Unlocking the Alumni Network
CURRENTS Article The University of Evansville's UE Connect program offers students and alumni many programs and resources, which students are typically introduced to in their senior year to help them connect with alumni and network as they look for jobs. A symbol of the program is an uncut metal key stamped with the UE logo, a useful memento each graduate receives at commencement as a reminder that his or her UE education and connections have opened the door to the future.
Not a Moment Too Soon
CURRENTS Article As advancement professionals seek new ways to build passionate alumni bases prepared to devote time and financial resources to their alma maters after graduation, many alumni offices and associations are bringing alumni into programming even before first-year students begin classes. Alumni leaders go about this task in different ways, including send-off parties, orientation events, mentoring opportunities, and traditions books.
In Australia, Celebrating a Budding Culture of Philanthropy
Article, BriefCASE Article Next month, CASE ASAP and educational institutions around the world—including an Australian university—will spotlight the impact of their student advancement programs during Student Engagement and Philanthropy Day.
Sweet Suite Tradition
CURRENTS Article This brief article highlights an annual winter holiday tradition of the Greenhill School: the kindergarten Nutcracker. The school integrates the Nutcracker into the kindergarten curriculum. Members of the Greenhill senior class who performed the Nutcracker, along with their parents, are invited to attend the dress rehearsal performance, which has become a sort of rite of passage for seniors and their parents.
Finding Tomorrow’s Advancement Leaders
Article, BriefCASE Article At a recent CASE conference of student alumni associations, foundations and similar organizations, a number of attendees expressed a strong interest in pursuing careers in advancement.
No Crowd Too Large
CURRENTS Article The Northeastern University Office of Alumni Relations helps student groups achieve big things through a crowdsource funding program.
CURRENTS Article At Queen's University in Ontario, Canada, the student-led Queen's Student Alumni Association strengthened its link with the Queen's University Alumni Association to find new ways to engage the next generation of alumni.
CURRENTS Article Maryland's Bowie State University offers a fellowship for students in the advancement office that introduces them to the field and solicits their help in engaging alumni.
Increasing the Harvest
CURRENTS Article In 2007 the University of Colorado Boulder Alumni Association eliminated dues and created "Forever Buffs," a new model of the alumni experience that welcomes all students and alumni into a 270,000-strong family with lifelong benefits. In place of dues is a one-time $70 fee all students pay upon matriculation that guarantees them a lifetime of alumni services and programming. The author describes how the funding switch was made and how "Forever Buffs" has changed the alumni association.
Everyday Ideas for Engaging Students
Article, Community College News Article Alumni relations professionals know that engaging current students with their institution is key to future giving. A number of two-year schools—even those without a full-blown alumni relations program—are creatively using their existing resources and programs to enrich the college-going experience of their current students. Even a one-person advancement shop can learn from their experiences.
The Whole Universe
CURRENTS Article The guiding principle of alumni engagement at the Tuck School of Business at Darmouth College is straightforward: Treat students like alumni and alumni like students, and then sit back and watch the magic happen.
Time is Now to Teach Students How to Give
Article, BriefCASE Article The national average for alumni participation has steadily declined in recent years. Young alumni are also giving to a fewer number of charities. And yet, these young alumni now make up a significant and growing share of many institutions' donor databases. This is a make-or-break moment for alumni relations professionals hoping to cultivate student philanthropy and turn these future young alumni into future donors, say faculty who are presenting at a CASE conference this spring.
Un buen principio
CURRENTS Article Cada vez es más conocido que durante la educación superior hay que cultivar y educar a los alumnos en el tema de la donación desde que son estudiantes. Se sugieren nuevos programa de filantropía dentro de los estudiantes para generar la cultura de donación.
What Winter Doldrums?
CURRENTS Article Franklin Pierce University finds a sporting way to keep students busy during the long, cold winter.
Words with Worth
CURRENTS Article Community college asks alumni to provide words of inspiration to current students along with their annual fund gifts.
A Head Start
CURRENTS Article There's growing acknowledgment in higher education that alumni donors need to be cultivated while they're students. New student philanthropy programs are cropping up and old ones updated to educate students about the role philanthropy plays at an institution, engage them, and instill in them a habit of giving.
Inspiration and Aspiration
CURRENTS Article The Welcome Event at the University of Birmingham's College of Arts and Law sets the stage for new students' lifelong relationship with the university.
Teaching Students How to Give
Article, BriefCASE Article Some institutions believe their alumni will be more likely to give back if they are taught the ins and outs of philanthropy as students. A recent initiative by 14 colleges and universities may be proving them right.
Office Space: Meet the (Student) Press
CURRENTS Article This article looks at why it's important to have a good relationship with the campus newspaper and offers tips on building a positive and professional rapport.
On the Ground Floor
CURRENTS Article At Texas Woman's University, the alumni association was involved in the creation of an online student honor society, which is now helpful in turning those stellar students into engaged alumni.
Young Alumni and Student Engagement
Conference Discuss best practices for creating meaningful engagement with your young alumni and current students through generational programming and technology. Explore new trends in young alumni giving and the latest approaches to building long-lasting students relationships.
These Gowns Are Made for Walking
CURRENTS Article This article discusses Brigham Young University's "Walk" campaign, the centerpiece of which was a lighthearted yet sentimental YouTube video designed to encourage students to participate in commencement.
Icing on the Cake
CURRENTS Article The University of South Carolina offers a wedding giveaway contest each semester. Current students, alumni, and children of alumni are eligible to win a free wedding, and a USC wedding planning class handles all of the decisions and details. Local vendors provide the dress, rings, flowers, etc., and the university's president, alumni relations office, and other campus departments have all been involved in the giveaway.
Office Space: Asset Management
CURRENTS Article Today's students are naturals when it comes to creating content for the Web and social media. This article discusses how to involve them in telling the story of your institution and things to consider when working with these content creators.
Campus Traditions Can Build Alumni, Financial Support
Article, BriefCASE Article From pumpkin tossing competitions to convocation ceremonies in Latin, campus traditions that create a lasting bond between students and their institutions can play a vital role in nurturing alumni support, according to University Affairs.
How to Build the Bridge Between Students and Alumni
Amy Button Renz
Excerpt This chapter from John Feudo's Alumni Relations: A Newcomer’s Guide to Success, 2nd edition (CASE, 2010) provides an overview of student advancement programs and the ways they prepare today's students to become tomorrow's engaged alumni.
A TASTE for Adventure
CURRENTS Article Johns Hopkins University's Take a Student to Events (TASTE) program fosters informal relationships between alumni and current students. Alumni volunteers sign up to take individual or small groups of students on outings such as zip-lining, spelunking, job shadowing, etc.
Future Leaders Today
CURRENTS Article Members of the Pre-Alumni Council at Clark Atlanta University learn about philanthropy when they compete in the Miss UNCF pageant.
Institution Leaders Turn to Social Media to Build Bonds with Students
Article, BriefCASE Article More university and college presidents are starting Facebook pages and Twitter accounts, creating blogs and meeting face-to-face with students to become more visible and create stronger bonds with students, reports the Globe and Mail.
Education, Family and Friends Are Priority for Canadian Students
Article, BriefCASE Article A new survey finds that Canadian students are more interested in spending time with family and friends, acquiring more education and leading a healthy lifestyle than leading, innovating or starting their own businesses.
Advance Work: Young Alumni Rock
CURRENTS Article La Trobe University in Australia has success with its new young alumni group.
CURRENTS Article Profiles of selected 2002 Circle of Excellence winners
CURRENTS Article Georgetown University’s Discovery Initiative is an advancement program in which students and recent graduates meet with alumni who are not currently involved with the Washington, D.C., university. The short-term goals are to identify alumni who could become major gift prospects or alumni volunteers, and generate market research on the university’s vision and case for support. The program’s long-term goals are to build support for the next campaign and the one after that, and to build a greater sense of alumni engagement in the Georgetown community.
Student Advancement Programs
Sample Collection The CASE InfoCenter maintains samples from student alumni associations, student ambassador programs and student foundations. These groups foster and enhance student involvement in all areas of advancement—from alumni relations and communications to fundraising, marketing and related areas. The sample collection has mission statements, constitutions and bylaws; profiles of award-winning student groups; and programming ideas including alumni engagement and student philanthropy.
Student Alumni Initiatives: Chapman University - Silver Award
Best Practice The Chapman Ambassadors Program was formed in 2000 to assist with a few events but languished in the absence of a committed leader. During spring 2005, the program was restructured and redesigned. After three years of incremental membership growth, the program has achieved the planned maximum of 30 members and become a successful student group.
CURRENTS Article This article gives in-depth profiles of eight of the 2008 CASE Circle of Excellence Award winners. These winners were chosen to represent a wide range of types of institution as well as each aspect of advancement: fundraising, alumni relations, communications and marketing, and advancement services.
Advance Work: Breaking Bread for the Future
CURRENTS Article The head of one alumni association has a habit of showing up to dinner at campus sorority and fraternity houses. It's a part of his effort to sell students on the importance of the alumni association.
Alumni Programs: Upper Canada College - Silver Medal
Best Practice Upper Canada College's Common Ties Mentorship Program facilitates relationships between students, alumni and members of the community to help individuals excel educationally, professionally and personally. The program offers three distinct services to the UCC community: an Alumni Career Mentorship Program, an IB University Mentorship Program and Common Ties Events.
Collaborative Programs: Florida International University - Bronze Medal
Best Practice Sponsored by the Florida International University Alumni Association and the university bookstore, FIU's bi-annual Commencement Grad Send-Off provides the graduating class an opportunity to finalize all commencement needs in one stop. Sales of "Grad Packs," which included an annual membership in the FIU Alumni Association, resulted in 2,889 new members. Thus, 50 percent of the graduating class became dues paying members of the alumni association at the event.
Student Alumni Initiatives: University of Missouri/ Mizzou Alumni - Silver Medal
Best Practice The University of Missouri was created in 1839 by an act passed by the state general assembly. In the spirit of service modeled by the founding families in 1839, Mizzou ’39 was created in fall 2004 as a way to recognize the 39 most outstanding seniors for their academic achievement, leadership and service to the campus and community. The Mizzou Alumni Association Student Board manages the Mizzou '39 program.
Technology Applications: University of North Carolina General Alumni Association - Bronze Medal
Best Practice In August 2006, the University of North Carolina General Alumni Association's Student Membership Program implemented a cost-effective scanner system that reads student IDs to better track event attendance and facilitate follow-up e-mail surveys.
Advance Work: Do-Gooders Unite
CURRENTS Article Colorado College's Public Interest Fellowship Program allows alumni to interact with current students and pass on their nonprofit wisdom.
Advance Work: Moguls in the Making
CURRENTS Article Georgia Tech's student foundation is on it way to a million-dollar endowment, teaching future alumni about the value of annual giving and investment en route.
Out of Reach No Longer
CURRENTS Article The author of this article surveyed alumni association executive directors about their interactions with the student affairs offices on their campus. He found that, generally, a lot more collaboration could be occurring to help bring students into the alumni association fold before they graduate.
Dispelling the Millennial Myth
CURRENTS Article In this article, the authors take a closer look at Millennial theory as described by Neil Howe and William Strauss. Their books, Millennials Rising and Millennials Go to College, are primary resources for information about Millennials--students born in or after 1982--including characteristics, traits, etc. Much of this has become common knowledge and accepted as fact, but the authors of this article caution campus communicators against relying solely on Howe and Strauss’ descriptions of students for their marketing efforts. They don’t completely disagree with Howe and Strauss, but they expose Howe and Strauss research/data as somewhat flawed and offer alternative sources of more longitudinal data that offer a more accurate portrait of students today. They also offer a point/counterpoint perspective on what Howe and Strauss say and some alternative ideas that are likely more relevant.
A League of Their Own
CURRENTS Article The 2006 Circle of Excellence award winners profiled in this article are hitting it out of the park. This article describes a few of the grand gold and gold medal award winners.
Advance Work: Pillow Fight!
CURRENTS Article A long-standing event at University of California, Davis brings together alumni and pajama-clad students.
Closing Remarks: Sowing for the Future
CURRENTS Article In this column, Carin Huffman Grinch outlines the value of starting or expanding a student advancement program as a way to engage alumni before they step foot off your campus.
AdvanceWork: Making the B(r)and
CURRENTS Article For years Quincy University has been drawing up-and-coming musicians to campus to entertain current students and to attract prospective students who might not otherwise consider Quincy as a place to further their education. This article discusses the unique branding strategy behind the concerts and the ways campus communicators capitalize on the publicity they generate.
AdvanceWork: New Recruits
CURRENTS Article Students can’t pursue a degree in advancement, so how can campuses recruit them to the profession? Practitioners suggest institutions develop formal advancement internship programs or hire student workers. A third option is CASE’s Association of Student Advancement Programs, which provides networking and leadership development opportunities to promote student involvement in education advancement.
Following a Class Act
CURRENTS Article With careers at their peak and children leaving the nest, Baby Boomer alumni are often looking for ways to give back to alma mater and society. One such effort is Princeton Project 55, which matches students and graduates with paid internships and fellowships in nonprofits around the United States. The project--named not for its founders’ class year but for their age at its inception--has developed several flourishing programs since it began in 1989. As the time draws near to turn the program over to a younger generation, Project 55’s founders must look for ways to prepare new talent.
Mining for Gold
CURRENTS Article Profiles of 12 CASE Circle of Excellence 2003 winners. Member institution nominees were judged on the creativity of their alumni relations, communications, and development initiatives, including alumni publications, reunions, constituency giving, stewardship, and alumni relations programs. Profiled winners include Brigham Young University/University of Utah; Columbia College Chicago; Georgia Tech Alumni Association; Goucher College; Imperial College London; the Institute for Shipboard Education; Lehigh University Alumni Association; Monroe Community College Foundation; Pennsylvania State University; the University of Chicago; the University of Iowa Alumni Association; and the University of Miami.
Kicking the Habit
CURRENTS Article Many institutions are involving alumni in changing a campus's alcohol culture. In light of high rates of alcohol abuse among students, alumni magazines are covering the problem; campuses are devising diplomatic strategies to encourage change; and alumni associations are setting sober examples, including devising policies on alcohol sponsorships.
Seize the Day
CURRENTS Article Student alumni associations are an effective way to build loyalty before students leave campus. The author offers case studies in how to build membership, set direction, increase diversity, and deal with student volunteers. Other topics include SAA turnaround strategies. This article is of interest to alumni directors and supervisors of student alumni associations.
CURRENTS Article To involve alumni from the Millennial generation (born between 1978 and 1997), alumni associations need to understand that they’re likely to be brand-loyal joiners, networkers, and volunteers. But they’re also sophisticated consumers with high expectations for electronic communications, personal control, and service.
AdvanceWork: Calling All Student Volunteers
CURRENTS Article Campus groups earn cash for their cause through phonathon work
AdvanceWork: Ways to Say Welcome
CURRENTS Article Alumni offices use small gifts to greet first-year students
Spotlight on the Stars
CURRENTS Article A selection of 2000 Circle of Excellence winners, including alumni relations programs at Embry-Riddle Aeronautical University, Institute of Technology and Higher Studies of Monterrey, Queretaro Campus, and St. Clement's School; publications at Wake Forest University, La Pietra-Hawaii School for Girls, and Stanford University; and fund raising programs at Iowa State University Foundation, University of Western Ontario Richard Ivey School of Business, and Southern Methodist University.
AdvanceWork: Community Service in Paradise
CURRENTS Article Alternative spring break programs have become wildly popular with undergraduates.
Playing Their Song
CURRENTS Article Those with successful young alumni programs are finding that it pays to connect with current students early and often throughout their stay on campus. This article includes program ideas from Rhodes College, Acadia University, Stillman College, Illinois State University, New Mexico Highlands University, Georgetown University and Indiana University.
Workshop: Speaking of Money
CURRENTS Article In April 1997, Goucher College alumni association sponsored a successful one-day Managing Your Money seminar that attracted 175 alumni, students, and faculty, among others. These types of seminars can be valuable ways to enhance reunions and other alumni programs, uncover new volunteers, and connect students and alumni. Enhance career networking activities by maintaining a list of alumni experts
CASE shares student advancement program samples:
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