Sweet Suite Tradition
CURRENTS Article This brief article highlights an annual winter holiday tradition of the Greenhill School: the kindergarten Nutcracker. The school integrates the Nutcracker into the kindergarten curriculum. Members of the Greenhill senior class who performed the Nutcracker, along with their parents, are invited to attend the dress rehearsal performance, which has become a sort of rite of passage for seniors and their parents.

Integrating Parents into Alumni Engagement Programs
Product During this webinar a group of panelists from the University of Virginia look at how UVa integrated parents into its traditional alumni engagement programs through clubs, travel and lifetime learning. Panelists discuss parent engagement philosophy, interests, attitudes, program approach, challenges, results and lessons learned and explore the role of parent annual giving and major giving and how engagement efforts compliment the overall advancement efforts. This multimedia file is a recording of a webinar originally presented Feb. 23, 2012.

K-12 Parents Prefer Email, Website Communication to Social Networks
Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Influencing the Influencers
CURRENTS Article This article discusses the growing trend of U.S. four-year institutions collecting e-mail addresses from parents of applicants. Some institutions are using this information as a marketing tool to involve parents in the college selection and decision-making process.

Key Constituency
CURRENTS Article California State University, Chico, a 17,000-student public university, has built a parent program within the alumni office—with great assistance from many other campus departments.

One Big Happy Family
CURRENTS Article Whether public or private, small or large, two- or four-year colleges, institutions are actively catering to parents, hoping to turn them into an essential student support system—and enthusiastic donors.

New Parents and the Annual Fund
Product This webinar looks at an independent school that uses a new parent orientation program to dramatically increase new parent participation in the annual fund, both in numbers of donors and in early response rates. It includes a “mock” new parent session; promotional materials; an easy-to-follow timeline for the event and surrounding communications; and a sample presentation that can be modified to suit the viewer's needs. This multimedia file is a recording of a webinar originally presented Feb. 3, 2011.

Big Mother
CURRENTS Article The "Hi, Mom" webcam at St. Olaf College allows parents to check in with their kids, and the college's president held the webcam's inaugural conversation with his own mother.

Parents Continue to Hover, Especially in Admissions Process
Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

The New Communications Frontier
CURRENTS Article Advancement professionals should begin to enlist today's "helicopter" parents as partners in support of students and as advocates for colleges and universities. Institutions that define an appropriate role for parents can better tap into this group to contribute to institutional goals in the areas of affinity, recruitment, student retention, and development.

Strong Parent Programs Generate Engagement, Support
Article Parents are as important to schools, colleges and universities as alumni and donors and should be treated accordingly.

Talking Points: The Parent Gap
CURRENTS Article The phrase in loco parentis isn't as commonly heard or used on campuses as it once was, but the authors of this article believe that the doctrine of in loco parentis is not a relic of the past; it has a strong presence in higher education and student affairs practice. This article briefly examines the history of in loco parentis and recent related legal decisions, and includes recommendations for how institutions can respond to the recent shift in public perception and institutional policy.

Advance Work: Face Time
CURRENTS Article Surveying parents in person may take time but can pay off in more ways than one.

Independent School Advancement: Building a Partnership With Parents
Product This guide takes a close look at successful, time-tested ways to open communications to forge strong relationships between a school and its parents. Covers parents' associations, including structures and activities; parents as employees; and parents as volunteer fundraisers. Includes sample parents association bylaws, guidelines, and handbook. This is part of the Independent School Advancement series.

Learning Curve
CURRENTS Article The University of Virginia Alumni Association has developed two approaches to help alumni and their children navigate the legacy admissions process. Alumni Family Days events bring alumni and prospective legacy students in contact with admissions officials, and the alumni association's admissions counselor helps legacy prospects with the admissions process, gives them a realistic picture of their chances of admission, and serves as a contact point for alumni and their children whether they are admitted or not.

Mutual Interests
CURRENTS Article Although most parents aren’t alumni of the campuses their children attend, they constitute an audience that demands involvement. Alumni staff members can serve this constituency by recognizing parents as partners and showing them how they can assist the campus. Institutions involve parents in such activities as career development, legislative advocacy, and student recruitment. In return, campuses invite parents to attend Parents Weekends, participate in special meetings with top administrators, and enjoy other perks. To improve parent programming, alumni directors must examine their expectations and commit resources to training staff members and developing services. Those who don’t want to offer stand-alone parent programming can team up with other departments across campus to create an overall mission for parent relations.

All in the Family
CURRENTS Article Campuses are responding to parents' need to be involved and informed in their children's education by engaging them in parent-to-parent fund raising. This article examines why parents are so effective as volunteer fund raisers, how to recruit and train them, and how to best make use of their volunteering.

A Separate Piece
CURRENTS Article Parents have become increasingly important as a campus constituency, a change driven by both financial and generational factors. Their increased involvement--from recruitment to commencement--demands an organized communications effort that strikes a balance between information and involvement, and many campuses have responded by adding programming and dedicated staff. This article outlines essential strategies for communicating with parents, including creating separate experiences for them.

Ties that Bind
CURRENTS Article The relationship between independent school officials and parents is complex and ever-changing. Although both sides are working toward a common goal--giving students the foundation they need to lead happy and successful lives--they often don’t, or can’t, understand the other’s point of view. This article examines the school-parent relationship, as perceived by both sides, and recommends strategies school officials can implement to transform parents into partners rather than adversaries.

Giving Up on Letting Go
CURRENTS Article On campus, in the press, and in society at large, parents often are blamed for not letting go of their children, for being too pushy and overinvolved. But contrary to popular belief, kids don't want their parents to let go, and the "helicopter parent" phenomenon may be related to changing notions of adulthood. College is no longer considered the threshold to adulthood, researchers say. This article traces the historical and societal changes in the way parents relate to their college-age children and their institutions, from in loco parentis to the passage of the Family Educational Rights and Privacy Act in the early 1970s to recent challenges to FERPA. It also examines the emotional and financial drivers behind helicopter parents.