K-12 Parents Prefer Email, Website Communication to Social Networks
Article Parents of elementary- and secondary-school-age children prefer to be contacted by schools via email—but they give low priority to social media, according to a new survey.

Parents Continue to Hover, Especially in Admissions Process
Article A new survey reveals that nearly 80 percent of college admissions officers say parents are more involved than ever in the process due to growing competition and application costs.

Strong Parent Programs Generate Engagement, Support
Article Parents are as important to schools, colleges and universities as alumni and donors and should be treated accordingly.