Bright Prospects
CURRENTS Article Graduate students have different campus experiences than undergraduates and are generally not immersed in the social energy of the campus—at least not to the extent of undergraduates. But that doesn't mean they don't want to contribute to the alumni community, if approached in the right way.

Graduate School Alumni Relations
Sample Collection The CASE InfoCenter compiled this collection of graduate/professional school alumni association websites, programming ideas, newsletters, magazines and stewardship reports to assist members who are working with graduate/professional school alumni.

Graduate School Alumni Relations
Good Question We are expanding outreach to alumni of the university's graduate schools. Does CASE have any resources about engaging graduate school alumni, given that their experiences are different from those of typical undergraduate alumni?

Champions. Friends. Acquaintances. Donor Motivation Defined: A Lifestyle Segmentation Study Focused on the Attitudes, Motivations and Giving Behaviors of Alumni
Converge Consulting in alliance with CASE
CASE White Paper Which alumni are most likely to become donors? This October 2011 white paper, the first in a series of three, explores the results of a study on the relation of alumni attitudes to the motivation to give.

Putting on a New Game Face
CURRENTS Article The University of Mississippi recently introduced Rebel Bear, the new mascot that replaced Col. Reb, the previous controversial mascot that the university banned in 2003. In this article, Michael Thompson, senior associate athletics director for communications and marketing at Ole Miss, discusses the challenges of creating and developing a new mascot and introducing it to the university community.

Come Together
CURRENTS Article The article explores how alumni engagement has evolved. Alumni professionals today are reaching out to current students and pursuing a relationship with alumni that spans the different stages of their lives. A sidebar--"It's the Alumni, Stupid" by Mark W. Jones--accompanies this article.

Engaging International Alumni: Strategies for Developing an Effective Program
Product This webinar presents a step-by-step process for launching and sustaining an international alumni program. Topics covered include centralized versus decentralized models; the role of technology in alumni engagement; using existing campus resources to advance an international alumni relations program; and bridging the divide between alumni and development operations. This multimedia file is a recording of an Online Speaker Series webinar originally presented Oct. 23, 2008.

Advance Work: Quality Not Quantity
CURRENTS Article In order to build the University of British Columbia alumni association, Marie Earl focused on getting the "thought leaders" together--people who know and influence many other people.

Engaging Diverse Populations
Product The webinar explores demographic trends, challenges and benefits of creating diverse constituency strategies, setting policies that align with institutional goals and giving trends and behaviors of diverse constituencies.This multimedia file is a recording of an Online Speaker Series webinar originally presented Jan. 24, 2007.

AdvanceWork: Any Way You Slice It
CURRENTS Article Alumni relations professionals can borrow a page from the corporate playbook by thinking about alumni segmentation in terms of career stage. A corporate alumni relations manager details five segments she uses to plan her alumni programming: The new alum, the experienced alum, the stay-at-home alum, the entrepreneurial alum, and the hiring alum.

Keeping Them In the Fold
CURRENTS Article Some major companies have launched alumni programs for former employees, in the belief that long-term ties with former workers could increase business referrals, strengthen corporate image, and provide access to intellectual capital. Like campus alumni programs, these groups offer such benefits as directories, newsletters, and events. The article discusses the implications for campus alumni programs, which may find themselves either competing with or partnering with corporate programs.