Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
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Assessment & Benchmarking

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Advancing Small Colleges: A Benchmarking Survey Update
Product Written for leaders of small- and mid-sized colleges and universities, this benchmarking update is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends. It serves as an update and companion to the 2001 book Advancing Small Colleges.

Advancing Small Colleges: Strategies for Success
Product Written for small-college leaders, this book is based on a survey of nearly 300 institutions. Chapters focus on the roles of presidents and trustees, fundraising and integrated marketing, operating a successful alumni relations office, enrollment management and advancement trends.

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