Revenue-Generating Programs: Villanova University - Silver Award
Best Practice The Villanova University Alumni Association has established a varied portfolio of corporate partnerships resulting in a 48% growth in revenues over 5 years. In 2007, VUAA developed a Partnership Guide to provide a concise and consistent response to alumni, businesses and corporations interested in partnering with the Association to reach their marketing goals. Through revenue generated by this program, the Alumni Office has added benefits, services, programming, and staff despite budget cuts.